THE NEW CAR ALTERNATIVE Trademark
Trademark Overview
On Thursday, July 19, 2018, a trademark application was filed for THE NEW CAR ALTERNATIVE with the United States Patent and Trademark Office. The USPTO has given the THE NEW CAR ALTERNATIVE trademark a serial number of 88044472. The federal status of this trademark filing is SECTION 8 & 15 - ACCEPTED AND ACKNOWLEDGED as of Tuesday, July 8, 2025. This trademark is owned by Sonic Divisional Operations, LLC. The THE NEW CAR ALTERNATIVE trademark is filed in the Advertising, Business and Retail Services category with the following description:
Automobile dealerships
General Information
| Serial Number | 88044472 |
| Word Mark | THE NEW CAR ALTERNATIVE |
| Filing Date | Thursday, July 19, 2018 |
| Status | 702 - SECTION 8 & 15 - ACCEPTED AND ACKNOWLEDGED |
| Status Date | Tuesday, July 8, 2025 |
| Registration Number | 5713067 |
| Registration Date | Tuesday, April 2, 2019 |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, January 15, 2019 |
Trademark Statements
| Goods and Services | Automobile dealerships |
Classification Information
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, July 24, 2018 |
| Primary Code | 035 |
| First Use Anywhere Date | Monday, May 9, 2016 |
| First Use In Commerce Date | Monday, May 9, 2016 |
Trademark Owner History
| Party Name | Sonic Divisional Operations, LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Charlotte, NC 28211 |
| Party Name | Sonic Divisional Operations, LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Charlotte, NC 28211 |
| Party Name | Sonic Divisional Operations, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Charlotte, NC 28211 |
Trademark Events
| Event Date | Event Description |
| Tuesday, July 24, 2018 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Wednesday, December 26, 2018 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Monday, July 23, 2018 | NEW APPLICATION ENTERED |
| Monday, November 5, 2018 | ASSIGNED TO EXAMINER |
| Tuesday, December 11, 2018 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Tuesday, January 15, 2019 | PUBLISHED FOR OPPOSITION |
| Tuesday, January 15, 2019 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, April 2, 2019 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, April 2, 2024 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Monday, March 10, 2025 | TEAS SECTION 8 & 15 RECEIVED |
| Tuesday, July 8, 2025 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Tuesday, July 8, 2025 | REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. |
| Tuesday, July 8, 2025 | NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED |
