| Serial Number | 98419804 |
| Word Mark | THE NEW AMERICAN MIDDLE |
| Filing Date | Sunday, February 25, 2024 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, February 11, 2025 |
| Registration Number | 7685123 |
| Registration Date | Tuesday, February 11, 2025 |
| Mark Drawing | 5 - Drawing with word(s) / letter(s) / number(s) in Stylized form |
| Published for Opposition Date | Tuesday, December 24, 2024 |
| Description of Mark | The mark consists of the wording THE NEW AMERICAN MIDDLE in stylized lettering with all the letters appearing in gray except for the letter N in NEW, the second letter A in AMERICAN and the letter M in MIDDLE which appear in red. |
| Indication of Colors claimed | The color(s) gray and red is/are claimed as a feature of the mark. |
| Goods and Services | Advertising and marketing; Consulting in the fields of marketing, advertising, branding, and business organizational design; Consulting in the fields of marketing, advertising, branding, in particular, brand development, brand expression, visual identity, photo and video production for marketing purposes, in-store marketing collateral and product merchandising, catalog marketing, digital marketing, email marketing, automated marketing, social media marketing, paid media marketing, influencer marketing, marketing channel development, marketing content strategy and content creation; Brand concept and brand development services for corporate and individual clients; Advertising services, namely, promoting the brands, goods and services of others; Business research in the field of advertising, marketing, and consumers |
| NOT AVAILABLE | "AMERICAN" |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Sunday, February 25, 2024 |
| Primary Code | 035 |
| First Use Anywhere Date | Sunday, December 31, 2023 |
| First Use In Commerce Date | Sunday, December 31, 2023 |
| Party Name | NOT AVAILABLE |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 01 - Individual |
| Address | Deerfield Beach, FL 33073 |
| Party Name | NOT AVAILABLE |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 01 - Individual |
| Address | Deerfield Beach, FL 33073 |
| Party Name | NOT AVAILABLE |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 01 - Individual |
| Address | Deerfield Beach, FL 33073 |
| Event Date | Event Description |
| Sunday, February 25, 2024 | NEW APPLICATION ENTERED |
| Tuesday, July 2, 2024 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Friday, September 13, 2024 | NON-FINAL ACTION WRITTEN |
| Friday, September 13, 2024 | NON-FINAL ACTION E-MAILED |
| Monday, October 7, 2024 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Monday, October 7, 2024 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Friday, September 13, 2024 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Friday, September 13, 2024 | ASSIGNED TO EXAMINER |
| Monday, October 7, 2024 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Tuesday, November 12, 2024 | FINAL REFUSAL WRITTEN |
| Tuesday, November 12, 2024 | NOTIFICATION OF FINAL REFUSAL EMAILED |
| Tuesday, November 12, 2024 | FINAL REFUSAL E-MAILED |
| Monday, November 25, 2024 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Monday, November 25, 2024 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Monday, November 25, 2024 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Monday, November 25, 2024 | TEAS REQUEST FOR RECONSIDERATION RECEIVED |
| Wednesday, December 18, 2024 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, December 24, 2024 | PUBLISHED FOR OPPOSITION |
| Tuesday, December 24, 2024 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, February 11, 2025 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, February 11, 2025 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |