| Serial Number | 87241050 |
| Word Mark | THE NEVER LIST |
| Filing Date | Thursday, November 17, 2016 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, May 1, 2018 |
| Registration Number | 5459947 |
| Registration Date | Tuesday, May 1, 2018 |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, July 4, 2017 |
| Goods and Services | Printed materials in the nature of product inserts, brochures and pocket guides featuring information about ingredient selection for cosmetics, skin care, hair care and beauty care products |
| NOT AVAILABLE | "LIST" |
| International Class | 016 - Paper, cardboard and goods made from these materials, not included in other classes; printed matter; bookbinding material; photographs; stationery; adhesives for stationery or household purposes; artists' materials; paint brushes; typewriters and office requisites (except furniture); instructional and teaching material (except apparatus); plastic materials for packaging (not included in other classes); printers' type; printing blocks. |
| US Class Codes | 002, 005, 022, 023, 029, 037, 038, 050 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, November 23, 2016 |
| Primary Code | 016 |
| First Use Anywhere Date | Saturday, February 8, 2014 |
| First Use In Commerce Date | Saturday, February 8, 2014 |
| Party Name | G2G NEWCO, INC. |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 03 - Corporation |
| Address | SANTA MONICA, CA 90404 |
| Party Name | COUNTER BRANDS, LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Santa Monica, CA 90401 |
| Party Name | COUNTER BRANDS, LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Santa Monica, CA 90404 |
| Party Name | COUNTER BRANDS, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Santa Monica, CA 90404 |
| Event Date | Event Description |
| Monday, November 21, 2016 | NEW APPLICATION ENTERED |
| Wednesday, November 23, 2016 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Monday, December 19, 2016 | ASSIGNED TO EXAMINER |
| Tuesday, December 20, 2016 | NON-FINAL ACTION WRITTEN |
| Tuesday, December 20, 2016 | NON-FINAL ACTION E-MAILED |
| Tuesday, December 20, 2016 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Wednesday, May 3, 2017 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Wednesday, May 3, 2017 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Thursday, May 4, 2017 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Monday, May 22, 2017 | SUSPENSION LETTER WRITTEN |
| Monday, May 22, 2017 | LETTER OF SUSPENSION E-MAILED |
| Monday, May 22, 2017 | NOTIFICATION OF LETTER OF SUSPENSION E-MAILED |
| Tuesday, May 23, 2017 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, June 14, 2017 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, July 4, 2017 | PUBLISHED FOR OPPOSITION |
| Tuesday, July 4, 2017 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, August 29, 2017 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Wednesday, February 14, 2018 | TEAS STATEMENT OF USE RECEIVED |
| Wednesday, February 14, 2018 | USE AMENDMENT FILED |
| Tuesday, March 6, 2018 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Tuesday, March 6, 2018 | STATEMENT OF USE PROCESSING COMPLETE |
| Friday, March 23, 2018 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Saturday, March 24, 2018 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |
| Tuesday, May 1, 2018 | REGISTERED-PRINCIPAL REGISTER |
| Friday, August 24, 2018 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Friday, August 24, 2018 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Wednesday, March 10, 2021 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Monday, May 1, 2023 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Thursday, August 29, 2024 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |