| Serial Number | 99906677 |
| Word Mark | THE NETFLIX EFFECT |
| Filing Date | Thursday, June 25, 2026 |
| Status | 630 - NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER |
| Status Date | Thursday, June 25, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 5 - Drawing with word(s) / letter(s) / number(s) in Stylized form |
| Published for Opposition Date | NOT AVAILABLE |
| Goods and Services | On-line journals, namely, blogs featuring commentary and analysis regarding entertainment, television, streaming media, popular culture, business, marketing, and consumer trends |
| Description of Mark | The mark consists of the wording "THE NETFLIX EFFECT" in stylized lettering. "THE" and "EFFECT" appear in white uppercase letters. "NETFLIX" appears in red uppercase letters and is enclosed by four red right‑angle bracket/corner elements (one at each corner), resembling a rectangular frame. |
| Indication of Colors claimed | The color(s) Red and White is/are claimed as a feature of the mark. |
| Goods and Services | Providing a website featuring business information and business research in the fields of marketing, consumer behavior, and media consumption trends |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, June 25, 2026 |
| Primary Code | 035 |
| First Use Anywhere Date | Tuesday, May 12, 2026 |
| First Use In Commerce Date | Tuesday, May 12, 2026 |
| International Class | 041 - Education; providing of training; entertainment; sporting and cultural activities. |
| US Class Codes | 100, 101, 107 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, June 25, 2026 |
| Primary Code | 041 |
| First Use Anywhere Date | Tuesday, May 12, 2026 |
| First Use In Commerce Date | Tuesday, May 12, 2026 |
| Party Name | Netflix, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Los Gatos, CA 95032 US |
| Event Date | Event Description |
| Thursday, June 25, 2026 | NEW APPLICATION ENTERED |
| Thursday, June 25, 2026 | APPLICATION FILING RECEIPT MAILED |