THE MORE YOU PLAY THE MORE WE'LL PAY Trademark
Trademark Overview
On Wednesday, March 31, 1999, a trademark application was filed for THE MORE YOU PLAY THE MORE WE'LL PAY with the United States Patent and Trademark Office. The USPTO has given the THE MORE YOU PLAY THE MORE WE'LL PAY trademark a serial number of 75671343. The federal status of this trademark filing is CANCELLED - SECTION 8 as of Friday, April 25, 2008. This trademark is owned by Horseshoe Gaming L.L.C.. The THE MORE YOU PLAY THE MORE WE'LL PAY trademark is filed in the Education & Entertainment Services and Computer & Software Services & Scientific Services categories with the following description:
CASINOS
HOTELS
General Information
| Serial Number | 75671343 |
| Word Mark | THE MORE YOU PLAY THE MORE WE'LL PAY |
| Filing Date | Wednesday, March 31, 1999 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Friday, April 25, 2008 |
| Registration Number | 2472115 |
| Registration Date | Tuesday, July 24, 2001 |
| Mark Drawing | 1000 - Typeset: Word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, May 23, 2000 |
Trademark Statements
| Goods and Services | CASINOS |
| Goods and Services | HOTELS |
Classification Information
| International Class | 041 - Education; providing of training; entertainment; sporting and cultural activities. |
| US Class Codes | 100, 101, 107 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, April 25, 2008 |
| Primary Code | 041 |
| First Use Anywhere Date | Wednesday, February 24, 1999 |
| First Use In Commerce Date | Wednesday, February 24, 1999 |
| International Class | 042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software. |
| US Class Codes | 100, 101 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, April 25, 2008 |
| Primary Code | 042 |
| First Use Anywhere Date | Wednesday, February 24, 1999 |
| First Use In Commerce Date | Wednesday, February 24, 1999 |
Trademark Owner History
| Party Name | HARRAH'S LICENSE COMPANY, LLC |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | LAS VEGAS, NV 89119 |
| Party Name | Horseshoe Gaming Holding Corp. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Joliet, IL 60436 |
| Party Name | Horseshoe Gaming Holding Corp. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Joliet, IL 60436 |
| Party Name | Horseshoe Gaming L.L.C. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Las Vegas, NV 89103 |
Trademark Events
| Event Date | Event Description |
| Friday, April 25, 2008 | CANCELLED SEC. 8 (6-YR) |
| Monday, February 26, 2007 | CASE FILE IN TICRS |
| Friday, May 12, 2006 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Friday, May 12, 2006 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Friday, August 1, 2003 | PAPER RECEIVED |
| Tuesday, July 24, 2001 | REGISTERED-PRINCIPAL REGISTER |
| Monday, April 30, 2001 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Saturday, March 31, 2001 | STATEMENT OF USE PROCESSING COMPLETE |
| Wednesday, February 14, 2001 | USE AMENDMENT FILED |
| Tuesday, August 15, 2000 | NOA MAILED - SOU REQUIRED FROM APPLICANT |
| Tuesday, May 23, 2000 | PUBLISHED FOR OPPOSITION |
| Friday, April 21, 2000 | NOTICE OF PUBLICATION |
| Monday, February 28, 2000 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Monday, December 20, 1999 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Monday, July 12, 1999 | NON-FINAL ACTION MAILED |
| Tuesday, July 6, 1999 | ASSIGNED TO EXAMINER |
