| Serial Number | 99337330 |
| Word Mark | THE LURE |
| Filing Date | Thursday, August 14, 2025 |
| Status | 641 - NON-FINAL ACTION - MAILED |
| Status Date | Wednesday, January 7, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | NOT AVAILABLE |
| Goods and Services | Entertainment services, namely, multimedia production services |
| Goods and Services | (Based on Use) T-shirts; Hats (Based on Intent to Use) Sweatpants; Shorts; Salopettes; Shoes |
| Description of Mark | The mark consists of the word "The" on top of the word "LURE" which uses a hook as the "U" in "LURE". |
| International Class | 025 - Clothing, footwear, headgear. |
| US Class Codes | 022, 039 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, August 14, 2025 |
| Primary Code | 025 |
| First Use Anywhere Date | Friday, May 16, 2025 |
| First Use In Commerce Date | Friday, May 16, 2025 |
| International Class | 041 - Education; providing of training; entertainment; sporting and cultural activities. |
| US Class Codes | 100, 101, 107 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, August 14, 2025 |
| Primary Code | 041 |
| First Use Anywhere Date | Friday, May 16, 2025 |
| First Use In Commerce Date | Friday, May 16, 2025 |
| Party Name | Tremaglio and Associates LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Dunkirk, MD 20754 |
| Event Date | Event Description |
| Thursday, August 14, 2025 | NEW APPLICATION ENTERED |
| Thursday, August 14, 2025 | APPLICATION FILING RECEIPT MAILED |
| Tuesday, December 30, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, December 30, 2025 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Wednesday, December 31, 2025 | ASSIGNED TO EXAMINER |
| Wednesday, January 7, 2026 | NON-FINAL ACTION WRITTEN |
| Wednesday, January 7, 2026 | NON-FINAL ACTION E-MAILED |
| Wednesday, January 7, 2026 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |