| Serial Number | 87656587 |
| Word Mark | THE LOVE IT! QUALITY GUARANTEE! TRY IT & LOVE IT OR YOUR MONEY BACK |
| Filing Date | Monday, October 23, 2017 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Friday, July 25, 2025 |
| Registration Number | 5657185 |
| Registration Date | Tuesday, January 15, 2019 |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, July 10, 2018 |
| Description of Mark | The mark consists of a gray banner with the wording "TRY IT & LOVE IT OR YOUR MONEY BACK" in white, next to a red heart containing black white and gray concentric circles with the wording "QUALITY GUARANTEE!" in gray and the words "THE LOVE IT!" in white within a red banner placed over the heart and circles. |
| Pseudo Mark | THE LOVE IT! QUALITY GUARANTEE! TRY IT AND LOVE IT OR YOUR MONEY BACK |
| Indication of Colors claimed | The color(s) Red, black, white and gray is/are claimed as a feature of the mark. |
| Goods and Services | Retail store services featuring groceries with an unconditional customer satisfaction guarantee |
| NOT AVAILABLE | "QUALITY GUARANTEE" |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Saturday, July 26, 2025 |
| Primary Code | 035 |
| First Use Anywhere Date | Friday, November 3, 2017 |
| First Use In Commerce Date | Friday, November 3, 2017 |
| Party Name | Smart & Final Stores LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Commerce, CA 90040 |
| Party Name | Smart & Final Stores LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Commerce, CA 90040 |
| Party Name | Smart & Final Stores LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Commerce, CA 90040 |
| Event Date | Event Description |
| Thursday, November 2, 2017 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Thursday, October 26, 2017 | NEW APPLICATION ENTERED |
| Wednesday, November 1, 2017 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Wednesday, January 31, 2018 | ASSIGNED TO EXAMINER |
| Thursday, February 8, 2018 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Thursday, February 8, 2018 | NON-FINAL ACTION E-MAILED |
| Thursday, February 8, 2018 | NON-FINAL ACTION WRITTEN |
| Tuesday, May 8, 2018 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Tuesday, May 8, 2018 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Wednesday, May 9, 2018 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Friday, May 25, 2018 | EXAMINERS AMENDMENT -WRITTEN |
| Friday, May 25, 2018 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Friday, May 25, 2018 | EXAMINERS AMENDMENT E-MAILED |
| Tuesday, May 29, 2018 | ASSIGNED TO LIE |
| Wednesday, May 30, 2018 | EXAMINER'S AMENDMENT ENTERED |
| Tuesday, June 5, 2018 | LAW OFFICE PUBLICATION REVIEW COMPLETED |
| Wednesday, June 20, 2018 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, July 10, 2018 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, September 4, 2018 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Thursday, October 18, 2018 | TEAS STATEMENT OF USE RECEIVED |
| Thursday, October 18, 2018 | USE AMENDMENT FILED |
| Friday, June 1, 2018 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Tuesday, July 10, 2018 | PUBLISHED FOR OPPOSITION |
| Thursday, November 15, 2018 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Thursday, November 15, 2018 | STATEMENT OF USE PROCESSING COMPLETE |
| Saturday, December 8, 2018 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |
| Tuesday, January 15, 2019 | REGISTERED-PRINCIPAL REGISTER |
| Monday, January 15, 2024 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Friday, July 25, 2025 | CANCELLED SEC. 8 (6-YR) |
| Friday, December 7, 2018 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |