THE LOOK OF LOVE Trademark

Trademark Overview


On Saturday, January 20, 2024, a trademark application was filed for THE LOOK OF LOVE with the United States Patent and Trademark Office. The USPTO has given the THE LOOK OF LOVE trademark a serial number of 98367229. The federal status of this trademark filing is EXAMINER'S AMENDMENT/PRIORITY ACTION MAILED as of Friday, October 24, 2025. The THE LOOK OF LOVE trademark is filed in the Cosmetics & Cleaning Products, Education & Entertainment Services, and Medical & Beauty Services & Agricultural Services categories with the following description:

haircare products, namely, shampoos, conditioners, gels, oils, soap and shampoo bars, and hair finishing sprays, skin and hair lotions and creams, Hair preparations and treatments, Hair removing creams, shaving preparations, hair gloss, hair gloss stick, hair gloss pen, hair spray pen, hair perfume creams, lotions, gels and sprays

Hair care services; Hair salon services; Hair salon services for foster children, foster youth, foster caregivers and guardians, the foster care community, foster care alumni, foster care licensing, group homes, detention centers, and other institutional facilities, homeless youth, youth in general, employment seekers, job seekers, students, Veterans, individuals and families with all hair types, individuals and families with natural and ethnic hair textures, multiracial and biracial individuals and families; Hair salon services, namely, washing, conditioning, shampooing, various hair treatments, braiding, beading, weaving, trimming, styling, tapering, extending, hair extensions, reconditioning, hair restoration, lice and scalp treatments, artistic styling, and other hair care services and advanced treatments via in-person at various salons, barbershops, at events, and in-person via travel to the participant's locations

hair care training; hair care tutorials, online hair care training, and instruction videos in the fields of hairstyling, hair care, hair conditioning, and hair maintenance
the look of love

General Information


Serial Number98367229
Word MarkTHE LOOK OF LOVE
Filing DateSaturday, January 20, 2024
Status656 - EXAMINER'S AMENDMENT/PRIORITY ACTION MAILED
Status DateFriday, October 24, 2025
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s)
Published for Opposition DateNOT AVAILABLE

Trademark Statements


Goods and Serviceshaircare products, namely, shampoos, conditioners, gels, oils, soap and shampoo bars, and hair finishing sprays, skin and hair lotions and creams, Hair preparations and treatments, Hair removing creams, shaving preparations, hair gloss, hair gloss stick, hair gloss pen, hair spray pen, hair perfume creams, lotions, gels and sprays
Description of MarkThe mark consists of a smiling, brown faced girl with pink cheeks, in a pink and light pink polka dot shirt, with white teeth, wavy dark brown and black hair that extends over and towards the boy to form a heart; a smiling, light pink faced boy with pink cheeks, in a blue and light blue striped shirt, with white teeth, spiked yellow hair that extends towards the girl to complete a heart, the girl and boy are embraced forming a heart with their hair, smiling faces, and bodies; they are outlined in black and a red heart rests between them; the literal wording "THE LOOK OF" is black in color, while "LOVE" is red or magenta.
Indication of Colors claimedThe color(s) brown, dark brown, pink, light pink, red, magenta, white, black, blue, light blue, and yellow is/are claimed as a feature of the mark.
Goods and ServicesHair care services; Hair salon services; Hair salon services for foster children, foster youth, foster caregivers and guardians, the foster care community, foster care alumni, foster care licensing, group homes, detention centers, and other institutional facilities, homeless youth, youth in general, employment seekers, job seekers, students, Veterans, individuals and families with all hair types, individuals and families with natural and ethnic hair textures, multiracial and biracial individuals and families; Hair salon services, namely, washing, conditioning, shampooing, various hair treatments, braiding, beading, weaving, trimming, styling, tapering, extending, hair extensions, reconditioning, hair restoration, lice and scalp treatments, artistic styling, and other hair care services and advanced treatments via in-person at various salons, barbershops, at events, and in-person via travel to the participant's locations
Goods and Serviceshair care training; hair care tutorials, online hair care training, and instruction videos in the fields of hairstyling, hair care, hair conditioning, and hair maintenance

Classification Information


International Class003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices.
US Class Codes001, 004, 006, 050, 051, 052
Class Status Code6 - Active
Class Status DateSaturday, January 20, 2024
Primary Code003
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class041 - Education; providing of training; entertainment; sporting and cultural activities.
US Class Codes100, 101, 107
Class Status Code7 - Inactive - Insufficient fee received
Class Status DateMonday, October 27, 2025
Primary Code041
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class044 - Medical services; veterinary services; hygienic and beauty care for human beings or animals; agriculture, horticulture and forestry services.
US Class Codes100, 101
Class Status Code6 - Active
Class Status DateSaturday, January 20, 2024
Primary Code044
First Use Anywhere DateMonday, January 1, 2018
First Use In Commerce DateSunday, February 11, 2018

Trademark Owner History


Party NameNOT AVAILABLE
Party Type10 - Original Applicant
Legal Entity Type01 - Individual
AddressSan Bernardino, CA 92408

Trademark Events


Event DateEvent Description
Saturday, January 20, 2024NEW APPLICATION ENTERED
Wednesday, January 31, 2024TEAS VOLUNTARY AMENDMENT RECEIVED
Wednesday, January 31, 2024TEAS AMENDMENT ENTERED BEFORE ATTORNEY ASSIGNED
Monday, May 20, 2024NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Monday, May 20, 2024NOTICE OF DESIGN SEARCH CODE E-MAILED
Friday, June 21, 2024TEAS VOLUNTARY AMENDMENT RECEIVED
Friday, June 21, 2024TEAS AMENDMENT ENTERED BEFORE ATTORNEY ASSIGNED
Thursday, July 11, 2024TEAS VOLUNTARY AMENDMENT RECEIVED
Thursday, July 11, 2024TEAS AMENDMENT ENTERED BEFORE ATTORNEY ASSIGNED
Thursday, August 15, 2024ASSIGNED TO EXAMINER
Friday, August 16, 2024NON-FINAL ACTION WRITTEN
Friday, August 16, 2024NON-FINAL ACTION E-MAILED
Friday, August 16, 2024NOTIFICATION OF NON-FINAL ACTION E-MAILED
Wednesday, November 13, 2024APPLICATION EXTENSION TO RESPONSE PERIOD - RECEIVED
Wednesday, November 13, 2024APPLICATION EXTENSION GRANTED/RECEIPT PROVIDED
Wednesday, February 12, 2025TEAS RESPONSE TO OFFICE ACTION RECEIVED
Wednesday, February 12, 2025CORRESPONDENCE RECEIVED IN LAW OFFICE
Wednesday, February 12, 2025TEAS/EMAIL CORRESPONDENCE ENTERED
Friday, February 28, 2025NON-FINAL ACTION WRITTEN
Friday, February 28, 2025NON-FINAL ACTION E-MAILED
Friday, February 28, 2025NOTIFICATION OF NON-FINAL ACTION E-MAILED
Monday, June 16, 2025ABANDONMENT - FAILURE TO RESPOND OR LATE RESPONSE
Monday, June 16, 2025ABANDONMENT NOTICE E-MAILED - FAILURE TO RESPOND
Thursday, July 17, 2025TEAS PETITION TO REVIVE RECEIVED
Thursday, July 17, 2025PETITION TO REVIVE-GRANTED
Thursday, July 17, 2025NOTICE OF REVIVAL - E-MAILED
Thursday, July 17, 2025TEAS RESPONSE TO OFFICE ACTION RECEIVED
Thursday, July 17, 2025CORRESPONDENCE RECEIVED IN LAW OFFICE
Thursday, July 17, 2025TEAS/EMAIL CORRESPONDENCE ENTERED
Monday, July 28, 2025NON-FINAL ACTION WRITTEN
Monday, July 28, 2025NON-FINAL ACTION E-MAILED
Monday, July 28, 2025NOTIFICATION OF NON-FINAL ACTION E-MAILED
Tuesday, October 7, 2025TEAS RESPONSE TO OFFICE ACTION RECEIVED
Tuesday, October 7, 2025CORRESPONDENCE RECEIVED IN LAW OFFICE
Tuesday, October 7, 2025TEAS/EMAIL CORRESPONDENCE ENTERED
Friday, October 24, 2025EXAMINERS AMENDMENT AND/OR PRIORITY ACTION - COMPLETED
Friday, October 24, 2025COMBINED EXAMINER'S AMENDMENT/PRIORITY ACTION AUTOMATIC ENTRY
Friday, October 24, 2025EXAMINER'S AMENDMENT/PRIORITY ACTION E-MAILED
Friday, October 24, 2025NOTIFICATION OF EXAMINER'S AMENDMENT/PRIORITY ACTION E-MAILED
Friday, October 24, 2025ASSIGNED TO LIE
Monday, October 27, 2025COMBINED EXAMINER'S AMENDMENT/PRIORITY ACTION ENTERED