THE LOCAL GUY Trademark

Trademark Overview


On Monday, August 9, 1982, a trademark application was filed for THE LOCAL GUY with the United States Patent and Trademark Office. The USPTO has given the THE LOCAL GUY trademark a serial number of 73378719. The federal status of this trademark filing is CANCELLED - SECTION 8 as of Friday, September 5, 2025. This trademark is owned by Retail Marketing Services, Inc.. The THE LOCAL GUY trademark is filed in the Advertising, Business and Retail Services category with the following description:

Promoting the Goods and/or Services of Independent Retail Grocery Stores and Supermarkets Through the Distribution of Printed Materials, Point of Sale Displays, Advertising Materials and Games
the local guy

General Information


Serial Number73378719
Word MarkTHE LOCAL GUY
Filing DateMonday, August 9, 1982
Status710 - CANCELLED - SECTION 8
Status DateFriday, September 5, 2025
Registration Number1322474
Registration DateTuesday, February 26, 1985
Mark Drawing1 - Typeset: Word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, December 18, 1984

Trademark Statements


Goods and ServicesPromoting the Goods and/or Services of Independent Retail Grocery Stores and Supermarkets Through the Distribution of Printed Materials, Point of Sale Displays, Advertising Materials and Games

Classification Information


International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code2 - Sec. 8 - Entire Registration
Class Status DateFriday, September 5, 2025
Primary Code035
First Use Anywhere DateMonday, June 6, 1977
First Use In Commerce DateMonday, June 6, 1977

Trademark Owner History


Party NameCALIFORNIA GROCERS ASSOCIATION
Party Type33 - New Owner After Registration
Legal Entity Type99 - Other
AddressSACRAMENTO, CA 95814

Party NameCALIFORNIA GROCERS ASSOCIATION
Party Type32 - New Owner After Registration
Legal Entity Type03 - Corporation
AddressSACRAMENTO, CA 95815

Party NameCALIFORNIA INDEPENDENT GROCERS ASSOCIATION
Party Type31 - New Owner After Registration
Legal Entity Type03 - Corporation
AddressSACRAMENTO, CA 95815

Party NameNorthern California Grocers Association
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressSacramento, CA 95813

Party NameNorthern California Grocers Association
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressSacramento, CA 95813

Party NameRetail Marketing Services, Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressSacramento, CA

Trademark Events


Event DateEvent Description
Friday, October 28, 1983NOTICE OF UNRESPONSIVE AMENDMENT - MAILED
Wednesday, February 23, 1983ASSIGNED TO EXAMINER
Friday, March 25, 1983NON-FINAL ACTION MAILED
Monday, August 22, 1983CORRESPONDENCE RECEIVED IN LAW OFFICE
Monday, November 21, 1983CORRESPONDENCE RECEIVED IN LAW OFFICE
Thursday, January 12, 1984ASSIGNED TO EXAMINER
Friday, February 24, 1984NON-FINAL ACTION MAILED
Monday, August 20, 1984CORRESPONDENCE RECEIVED IN LAW OFFICE
Wednesday, August 29, 1984LETTER OF SUSPENSION MAILED
Thursday, September 13, 1984CORRESPONDENCE RECEIVED IN LAW OFFICE
Friday, October 5, 1984APPROVED FOR PUB - PRINCIPAL REGISTER
Thursday, December 6, 1984NOTICE OF PUBLICATION
Tuesday, December 18, 1984PUBLISHED FOR OPPOSITION
Tuesday, February 26, 1985REGISTERED-PRINCIPAL REGISTER
Friday, June 6, 2003TEAS CHANGE OF CORRESPONDENCE RECEIVED
Monday, September 20, 2004PAPER RECEIVED
Monday, September 17, 1990REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED
Thursday, November 29, 1990REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Friday, August 20, 2004REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED
Thursday, December 2, 2004POST REGISTRATION ACTION MAILED - SEC. 8 & 9
Tuesday, June 7, 2005REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Tuesday, June 7, 2005REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Thursday, April 13, 2006FAX RECEIVED
Sunday, October 26, 2014TEAS SECTION 8 & 9 RECEIVED
Wednesday, January 12, 2005FAX RECEIVED
Wednesday, January 12, 2005FAX RECEIVED
Friday, September 23, 2005PAPER RECEIVED
Tuesday, May 23, 2006REVIEW OF CORRESPONDENCE COMPLETE
Tuesday, May 20, 2008CASE FILE IN TICRS
Thursday, October 30, 2014REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Thursday, October 30, 2014REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)
Thursday, October 30, 2014NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Wednesday, November 5, 2014AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Friday, September 5, 2025CANCELLED SEC. 8 (10-YR)/EXPIRED SECTION 9
Monday, February 26, 2024COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED