| Serial Number | 88540077 |
| Word Mark | THE LOAD! |
| Filing Date | Friday, July 26, 2019 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, December 17, 2019 |
| Registration Number | 5938146 |
| Registration Date | Tuesday, December 17, 2019 |
| Mark Drawing | 3000 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, October 1, 2019 |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Description of Mark | The mark consists of stylized lettering "The LOAD!" inside a rectangular dialog box with rounded corners. |
| Goods and Services | Distributorship services in the field of truck and vehicle parts and equipment |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, August 16, 2019 |
| Primary Code | 035 |
| First Use Anywhere Date | Thursday, January 1, 1987 |
| First Use In Commerce Date | Thursday, January 1, 1987 |
| Party Name | Great American, Inc. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Lithia Springs, GA 30122 |
| Party Name | Great American, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Lithia Springs, GA 30122 |
| Party Name | Great American, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Lithia Springs, GA 30122 |
| Event Date | Event Description |
| Tuesday, December 17, 2019 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, October 1, 2019 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, October 1, 2019 | PUBLISHED FOR OPPOSITION |
| Wednesday, September 11, 2019 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Thursday, August 29, 2019 | ASSIGNED TO LIE |
| Wednesday, August 21, 2019 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Friday, August 16, 2019 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Thursday, August 15, 2019 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Thursday, August 15, 2019 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Thursday, August 15, 2019 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Thursday, August 15, 2019 | NON-FINAL ACTION E-MAILED |
| Thursday, August 15, 2019 | NON-FINAL ACTION WRITTEN |
| Monday, August 12, 2019 | ASSIGNED TO EXAMINER |
| Monday, August 12, 2019 | ASSIGNED TO EXAMINER |
| Monday, August 12, 2019 | REQUEST FOR SPECIAL HANDLING - GRANTED |
| Friday, August 9, 2019 | ASSIGNED TO PETITION STAFF |
| Tuesday, August 6, 2019 | TEAS REQUEST TO MAKE SPECIAL RECEIVED |
| Monday, August 5, 2019 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Monday, August 5, 2019 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Tuesday, August 6, 2019 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Monday, August 5, 2019 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM |
| Tuesday, July 30, 2019 | NEW APPLICATION ENTERED IN TRAM |