| Serial Number | 85687905 |
| Word Mark | THE LIMU EXPERIENCE |
| Filing Date | Thursday, July 26, 2012 |
| Status | 800 - REGISTERED AND RENEWED |
| Status Date | Friday, April 12, 2024 |
| Registration Number | 4312433 |
| Registration Date | Tuesday, April 2, 2013 |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, January 15, 2013 |
| Goods and Services | [ Appetite suppressants; Chocolate-based meal replacement shakes for weight loss purposes; Dietary and nutritional supplements; Dietary and nutritional supplements used for weight loss; Dietary beverage supplements for human consumption in liquid and dry mix form for therapeutic purposes; Dietary supplement drink mixes; Dietary supplemental drinks; Dietary supplements in the nature of weight loss powders; Herbal supplements; Liquid nutritional supplement; Natural herbal supplements; Nutritional supplement shakes; Powdered nutritional supplement drink mix; Therapeutic agents for weight control and appetite suppression; Vitamin and mineral supplements; Weight management supplements; all the aforementioned containing in whole or in part the ingredient limu ] |
| Goods and Services | [ Distributorship services in the field of dietary and nutritional supplements, dietary supplement drinks, nutritionally fortified beverages, fruit juices and fruit drinks, meal replacement powders, and non-alcoholic fruit juice beverages all containing in whole or in part the ingredient limu; ] Multi-level marketing services; On-line retail store services featuring dietary and nutritional supplements, dietary supplement drinks, nutritionally fortified beverages, fruit juices and fruit drinks, meal replacement powders, and non-alcoholic fruit juice beverages all containing in whole or in part the ingredient limu |
| NOT AVAILABLE | "LIMU" |
| Goods and Services | [ Beauty beverages, namely, fruit juices and energy drinks containing nutritional supplements; Fruit drinks and fruit juices; Fruit juices and fruit drinks; Fruit-based beverages; Non-alcoholic fruit juice beverages; all the aforementioned containing in whole or in part the ingredient limu ] |
| International Class | 005 - Pharmaceutical and veterinary preparations; sanitary preparations for medical purposes; dietetic substances adapted for medical use, food for babies; plasters, materials for dressings; material for stopping teeth, dental wax; disinfectants; preparations for destroying vermin; fungicides, herbicides. |
| US Class Codes | 006, 018, 044, 046, 051, 052 |
| Class Status Code | B - Sec. 8 - Class(es) in a Multiple Class registration |
| Class Status Date | Tuesday, May 28, 2019 |
| Primary Code | 005 |
| First Use Anywhere Date | Friday, September 2, 2011 |
| First Use In Commerce Date | Friday, September 2, 2011 |
| International Class | 032 - Beers; mineral and aerated waters and other nonalcoholic drinks; fruit drinks and fruit juices; syrups and other preparations for making beverages. |
| US Class Codes | 045, 046, 048 |
| Class Status Code | B - Sec. 8 - Class(es) in a Multiple Class registration |
| Class Status Date | Tuesday, May 28, 2019 |
| Primary Code | 032 |
| First Use Anywhere Date | Friday, September 2, 2011 |
| First Use In Commerce Date | Friday, September 2, 2011 |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, August 2, 2012 |
| Primary Code | 035 |
| First Use Anywhere Date | Friday, September 2, 2011 |
| First Use In Commerce Date | Friday, September 2, 2011 |
| Party Name | PARTNERCO HOLDINGS LLC |
| Party Type | 33 - New Owner After Registration |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | MIDVALE, UT 84047 |
| Party Name | ARIIX LLC |
| Party Type | 32 - New Owner After Registration |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | AMERICAN FORK, UT 84003 |
| Party Name | BLU FROG MARKETING, LLC |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | LAKE MARY, FL 32746 |
| Party Name | The Limu Company, LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Lake Mary, FL 32746 |
| Party Name | The Limu Company, LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Lake Mary, FL 32746 |
| Party Name | The Limu Company, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Lake Mary, FL 32746 |
| Event Date | Event Description |
| Sunday, November 25, 2012 | EXAMINERS AMENDMENT -WRITTEN |
| Monday, July 30, 2012 | NEW APPLICATION ENTERED |
| Thursday, August 2, 2012 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Friday, November 23, 2012 | ASSIGNED TO EXAMINER |
| Sunday, November 25, 2012 | EXAMINERS AMENDMENT E-MAILED |
| Sunday, November 25, 2012 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Sunday, November 25, 2012 | EXAMINER'S AMENDMENT ENTERED |
| Sunday, November 25, 2012 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Monday, December 10, 2012 | ASSIGNED TO LIE |
| Wednesday, December 12, 2012 | LAW OFFICE PUBLICATION REVIEW COMPLETED |
| Wednesday, December 26, 2012 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, January 15, 2013 | PUBLISHED FOR OPPOSITION |
| Tuesday, January 15, 2013 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, April 2, 2013 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, August 12, 2014 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Monday, November 9, 2015 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Monday, April 2, 2018 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Friday, February 22, 2019 | TEAS SECTION 8 & 15 RECEIVED |
| Monday, March 4, 2019 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Saturday, March 9, 2019 | POST REGISTRATION ACTION MAILED - SEC. 8 & 15 |
| Wednesday, May 22, 2019 | TEAS RESPONSE TO OFFICE ACTION-POST REG RECEIVED |
| Tuesday, May 28, 2019 | REGISTERED - PARTIAL SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. |
| Tuesday, May 28, 2019 | NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED |
| Wednesday, August 5, 2020 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Wednesday, October 7, 2020 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Saturday, April 2, 2022 | COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED |
| Monday, April 3, 2023 | TEAS SECTION 8 & 9 RECEIVED |
| Wednesday, July 19, 2023 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Thursday, October 5, 2023 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Thursday, October 5, 2023 | POST REGISTRATION ACTION MAILED - SEC. 8 & 9 |
| Tuesday, April 2, 2024 | TEAS RESPONSE TO OFFICE ACTION-POST REG RECEIVED |
| Friday, April 12, 2024 | REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED |
| Friday, April 12, 2024 | REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS) |
| Friday, April 12, 2024 | NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED |