| Serial Number | 77557221 |
| Word Mark | THE LIMU COMPANY |
| Filing Date | Wednesday, August 27, 2008 |
| Status | 800 - REGISTERED AND RENEWED |
| Status Date | Tuesday, October 30, 2018 |
| Registration Number | 3685189 |
| Registration Date | Tuesday, September 22, 2009 |
| Mark Drawing | 4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, July 7, 2009 |
| Goods and Services | Dietary and nutritional supplements; Dietary supplemental drinks; Liquid nutritional supplement; Nutritionally fortified beverages |
| Goods and Services | Distributorship services in the field of dietary and nutritional supplements, dietary supplement drinks, nutritionally fortified beverages, fruit juices and fruit drinks, and non-alcoholic fruit juice beverages; Multi-level marketing business services; On-line retail store services featuring dietary and nutritional supplements, dietary supplement drinks, nutritionally fortified beverages, fruit juices and fruit drinks, and non-alcoholic fruit juice beverages |
| Goods and Services | Fruit juices and fruit drinks; Non-alcoholic fruit juice beverages |
| Disclaimer with Predetermined Text | "COMPANY" |
| International Class | 005 - Pharmaceutical and veterinary preparations; sanitary preparations for medical purposes; dietetic substances adapted for medical use, food for babies; plasters, materials for dressings; material for stopping teeth, dental wax; disinfectants; preparations for destroying vermin; fungicides, herbicides. |
| US Class Codes | 006, 018, 044, 046, 051, 052 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, September 2, 2008 |
| Primary Code | 005 |
| First Use Anywhere Date | Thursday, July 24, 2003 |
| First Use In Commerce Date | Thursday, July 24, 2003 |
| International Class | 032 - Beers; mineral and aerated waters and other nonalcoholic drinks; fruit drinks and fruit juices; syrups and other preparations for making beverages. |
| US Class Codes | 045, 046, 048 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, September 2, 2008 |
| Primary Code | 032 |
| First Use Anywhere Date | Thursday, July 24, 2003 |
| First Use In Commerce Date | Thursday, July 24, 2003 |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, September 2, 2008 |
| Primary Code | 035 |
| First Use Anywhere Date | Thursday, July 24, 2003 |
| First Use In Commerce Date | Thursday, July 24, 2003 |
| Party Name | PARTNERCO HOLDINGS LLC |
| Party Type | 33 - New Owner After Registration |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | MIDVALE, UT 84047 |
| Party Name | ARIIX LLC |
| Party Type | 32 - New Owner After Registration |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | AMERICAN FORK, UT 84003 |
| Party Name | BLU FROG MARKETING, LLC |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | LAKE MARY, FL 32746 |
| Party Name | The Limu Company, LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Lake Mary, FL 32746 |
| Party Name | The Limu Company, LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Lake Mary, FL 32746 |
| Party Name | The Limu Company, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Lake Mary, FL 32746 |
| Event Date | Event Description |
| Wednesday, July 19, 2023 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Tuesday, May 23, 2023 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Tuesday, May 23, 2023 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Tuesday, May 23, 2023 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Friday, April 14, 2023 | WITHDRAWAL OF ATTORNEY GRANTED |
| Friday, April 14, 2023 | TEAS WITHDRAWAL OF ATTORNEY RECEIVED |
| Thursday, April 13, 2023 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Thursday, April 13, 2023 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Thursday, April 13, 2023 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Thursday, April 13, 2023 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Thursday, April 13, 2023 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Wednesday, October 7, 2020 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Wednesday, August 5, 2020 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Tuesday, October 30, 2018 | NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED |
| Tuesday, October 30, 2018 | REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS) |
| Tuesday, October 30, 2018 | REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED |
| Wednesday, October 24, 2018 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Friday, October 12, 2018 | TEAS SECTION 8 & 9 RECEIVED |
| Saturday, September 22, 2018 | COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED |
| Monday, November 9, 2015 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Saturday, April 4, 2015 | NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED |
| Saturday, April 4, 2015 | REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. |
| Saturday, April 4, 2015 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Tuesday, March 24, 2015 | TEAS SECTION 8 & 15 RECEIVED |
| Tuesday, August 12, 2014 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Tuesday, September 22, 2009 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, July 7, 2009 | PUBLISHED FOR OPPOSITION |
| Wednesday, June 17, 2009 | NOTICE OF PUBLICATION |
| Friday, May 29, 2009 | LAW OFFICE PUBLICATION REVIEW COMPLETED |
| Thursday, May 28, 2009 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Thursday, May 28, 2009 | EXAMINER'S AMENDMENT ENTERED |
| Thursday, May 28, 2009 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Thursday, May 28, 2009 | EXAMINERS AMENDMENT E-MAILED |
| Thursday, May 28, 2009 | EXAMINERS AMENDMENT -WRITTEN |
| Tuesday, May 26, 2009 | PREVIOUS ALLOWANCE COUNT WITHDRAWN |
| Saturday, May 16, 2009 | WITHDRAWN FROM PUB - OG REVIEW QUERY |
| Tuesday, May 5, 2009 | LAW OFFICE PUBLICATION REVIEW COMPLETED |
| Monday, May 4, 2009 | ASSIGNED TO LIE |
| Monday, May 4, 2009 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Thursday, April 16, 2009 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Thursday, April 16, 2009 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Tuesday, April 14, 2009 | ASSIGNED TO LIE |
| Monday, April 13, 2009 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Tuesday, October 14, 2008 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Tuesday, October 14, 2008 | NON-FINAL ACTION E-MAILED |
| Tuesday, October 14, 2008 | NON-FINAL ACTION WRITTEN |
| Wednesday, October 8, 2008 | ASSIGNED TO EXAMINER |
| Tuesday, September 2, 2008 | NEW APPLICATION ENTERED |