| Serial Number | 98475443 |
| Word Mark | THE LILLY COMPANY |
| Filing Date | Friday, March 29, 2024 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, March 25, 2025 |
| Registration Number | 7735824 |
| Registration Date | Tuesday, March 25, 2025 |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, February 4, 2025 |
| Description of Mark | The mark consists of the stylized stacked wording "THE LILLY COMPANY" with the words "THE" and "COMPANY" in grey and the wording "LILLY" in white, all appearing inside of a shaded grey rectangle with rounded corners, and outlined in two shades of lighter grey. To the right of the wording appears the design of a white lily with a grey leaf. |
| Goods and Services | Rental of material handling equipment in the nature of forklifts, pallet jacks, scissor lifts, and boom lifts |
| Goods and Services | Repair of material handling equipment in the nature of forklifts, pallet jacks, scissor lifts, and boom lifts |
| Indication of Colors claimed | The colors white and grey are claimed as a feature of the mark. |
| Goods and Services | Wholesale distributorships featuring material handling equipment and construction equipment |
| NOT AVAILABLE | "COMPANY" |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, March 29, 2024 |
| Primary Code | 035 |
| First Use Anywhere Date | Thursday, December 31, 2020 |
| First Use In Commerce Date | Thursday, December 31, 2020 |
| International Class | 037 - Building construction; repair; installation services. |
| US Class Codes | 100, 103, 106 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, January 13, 2025 |
| Primary Code | 037 |
| First Use Anywhere Date | Thursday, December 31, 2020 |
| First Use In Commerce Date | Thursday, December 31, 2020 |
| International Class | 039 - Transport; packaging and storage of goods; travel arrangement. |
| US Class Codes | 100, 105 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, January 13, 2025 |
| Primary Code | 039 |
| First Use Anywhere Date | Thursday, December 31, 2020 |
| First Use In Commerce Date | Thursday, December 31, 2020 |
| Party Name | The Lilly Company, Inc. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Memphis, TN 38118 |
| Party Name | The Lilly Company, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Memphis, TN 38118 |
| Party Name | The Lilly Company, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Memphis, TN 38118 |
| Event Date | Event Description |
| Friday, March 29, 2024 | NEW APPLICATION ENTERED |
| Tuesday, September 3, 2024 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Tuesday, September 3, 2024 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Thursday, October 10, 2024 | ASSIGNED TO EXAMINER |
| Tuesday, October 15, 2024 | NON-FINAL ACTION E-MAILED |
| Monday, January 13, 2025 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Monday, January 13, 2025 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Monday, January 13, 2025 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Tuesday, January 14, 2025 | EXAMINER'S AMENDMENT ENTERED |
| Tuesday, October 15, 2024 | NON-FINAL ACTION WRITTEN |
| Tuesday, October 15, 2024 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Tuesday, January 14, 2025 | EXAMINERS AMENDMENT -WRITTEN |
| Tuesday, January 14, 2025 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Tuesday, January 14, 2025 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Tuesday, January 14, 2025 | EXAMINERS AMENDMENT E-MAILED |
| Wednesday, January 29, 2025 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, February 4, 2025 | PUBLISHED FOR OPPOSITION |
| Tuesday, February 4, 2025 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, March 25, 2025 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, March 25, 2025 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |