THE LESS YOU DRIVE, THE LESS YOU PAY Trademark

Trademark Overview


On Friday, February 7, 2020, a trademark application was filed for THE LESS YOU DRIVE, THE LESS YOU PAY with the United States Patent and Trademark Office. The USPTO has given the THE LESS YOU DRIVE, THE LESS YOU PAY trademark a serial number of 88789192. The federal status of this trademark filing is REGISTERED as of Tuesday, June 13, 2023. This trademark is owned by Allstate Insurance Company. The THE LESS YOU DRIVE, THE LESS YOU PAY trademark is filed in the Insurance & Financial Services category with the following description:

Insurance services, namely, insurance premium rate computing, writing and underwriting of property and casualty insurance and providing ancillary services thereto, namely, administration and claims adjustment, utilizing telematics technology
the less you drive, the less you pay

General Information


Serial Number88789192
Word MarkTHE LESS YOU DRIVE, THE LESS YOU PAY
Filing DateFriday, February 7, 2020
Status700 - REGISTERED
Status DateTuesday, June 13, 2023
Registration Number7081032
Registration DateTuesday, June 13, 2023
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, February 16, 2021

Trademark Statements


Goods and ServicesInsurance services, namely, insurance premium rate computing, writing and underwriting of property and casualty insurance and providing ancillary services thereto, namely, administration and claims adjustment, utilizing telematics technology

Classification Information


International Class036 - Insurance; financial affairs; monetary affairs; real estate affairs.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateTuesday, February 11, 2020
Primary Code036
First Use Anywhere DateWednesday, March 15, 2023
First Use In Commerce DateWednesday, March 15, 2023

Trademark Owner History


Party NameAllstate Insurance Company
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressNorthbrook, IL 60062

Party NameAllstate Insurance Company
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressNorthbrook, IL 60062

Party NameAllstate Insurance Company
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressNorthbrook, IL 60062

Trademark Events


Event DateEvent Description
Tuesday, February 11, 2020NEW APPLICATION ENTERED
Tuesday, February 11, 2020NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Monday, April 20, 2020ASSIGNED TO EXAMINER
Tuesday, April 21, 2020PREVIOUS ALLOWANCE COUNT WITHDRAWN
Tuesday, April 21, 2020APPROVED FOR PUB - PRINCIPAL REGISTER
Tuesday, April 21, 2020NON-FINAL ACTION WRITTEN
Tuesday, April 21, 2020NON-FINAL ACTION E-MAILED
Tuesday, April 21, 2020NOTIFICATION OF NON-FINAL ACTION E-MAILED
Wednesday, October 21, 2020TEAS RESPONSE TO OFFICE ACTION RECEIVED
Friday, January 8, 2021TEAS CHANGE OF OWNER ADDRESS RECEIVED
Friday, January 8, 2021TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Friday, January 8, 2021ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Friday, January 8, 2021TEAS CHANGE OF CORRESPONDENCE RECEIVED
Friday, January 8, 2021APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Sunday, January 10, 2021APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, January 27, 2021NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, February 16, 2021PUBLISHED FOR OPPOSITION
Tuesday, February 16, 2021OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, April 13, 2021NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Wednesday, October 13, 2021SOU TEAS EXTENSION RECEIVED
Wednesday, October 13, 2021SOU EXTENSION 1 FILED
Wednesday, October 13, 2021SOU EXTENSION 1 GRANTED
Friday, October 15, 2021NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Monday, April 11, 2022SOU TEAS EXTENSION RECEIVED
Monday, April 11, 2022SOU EXTENSION 2 FILED
Monday, April 11, 2022SOU EXTENSION 2 GRANTED
Wednesday, April 13, 2022NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Thursday, September 29, 2022SOU TEAS EXTENSION RECEIVED
Thursday, September 29, 2022SOU EXTENSION 3 FILED
Thursday, September 29, 2022SOU EXTENSION 3 GRANTED
Saturday, October 1, 2022NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Tuesday, April 4, 2023TEAS STATEMENT OF USE RECEIVED
Tuesday, April 4, 2023USE AMENDMENT FILED
Monday, April 24, 2023CASE ASSIGNED TO INTENT TO USE PARALEGAL
Monday, April 24, 2023STATEMENT OF USE PROCESSING COMPLETE
Wednesday, May 10, 2023ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Thursday, May 11, 2023NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Tuesday, June 13, 2023REGISTERED-PRINCIPAL REGISTER
Tuesday, June 13, 2023NOTICE OF REGISTRATION CONFIRMATION EMAILED
Tuesday, August 15, 2023TEAS CHANGE OF OWNER ADDRESS RECEIVED
Tuesday, August 15, 2023APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Tuesday, August 15, 2023TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Tuesday, August 15, 2023ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Tuesday, August 15, 2023TEAS CHANGE OF CORRESPONDENCE RECEIVED
Friday, May 24, 2024APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Friday, May 24, 2024TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Friday, May 24, 2024ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Friday, May 24, 2024TEAS CHANGE OF CORRESPONDENCE RECEIVED
Friday, May 24, 2024TEAS CHANGE OF OWNER ADDRESS RECEIVED