| Serial Number | 87157546 |
| Word Mark | THE LEGEND LIVES ON 77TH EST. 1938 STURGIS MOTORCYCLE RALLY 2017 |
| Filing Date | Wednesday, August 31, 2016 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Friday, May 10, 2024 |
| Registration Number | 5318376 |
| Registration Date | Tuesday, October 24, 2017 |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, January 31, 2017 |
| Description of Mark | The mark consists of a concentric circle design with the stylized wording "THE LEGEND LIVES ON" around the upper half of the circle. The stylized wording "77th EST. 1938" is located in the center of the circle with "EST. 1938" between the sevens in "77th". Below "77th" is the stylized word "STURGIS" which has additional lines that connect to the inner concentric line. The stylized wording "MOTORCYCLE RALLY" is located below "STURGIS". The stylized wording "2017" is located below "MOTORCYCLE RALLY" with two stars on either side of "2017". Thirteen five point shaded stars appear behind the stylized "77th" just below "THE LEGEND LIVES ON". |
| Pseudo Mark | THE LEGEND LIVES ON SEVEN SEVEN ESTABLISHED NINETEEN THIRTY EIGHT STURGIS MOTORCYCLE RALLY TWO THOUSAND SEVENTEEN |
| Section 2(f) Limitation Statement | As to "STURGIS" |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Goods and Services | towels, cloth flags |
| NOT AVAILABLE | "2017" "77TH EST. 1938" AND "MOTORCYCLE RALLY" |
| Goods and Services | Glassware, namely, shot glasses, drinking glasses, insulating sleeve holders made of rubber, plastic or foam for beverage cans; insulating sleeve holders made of rubber, plastic or foam for beverage bottles |
| International Class | 021 - Household or kitchen utensils and containers; combs and sponges; brushes (except paint brushes); brush-making materials; articles for cleaning purposes; steel-wool; unworked or semi-worked glass (except glass used in building); glassware, porcelain and earthenware not included in other classes. |
| US Class Codes | 002, 013, 023, 029, 030, 033, 040, 050 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, May 10, 2024 |
| Primary Code | 021 |
| First Use Anywhere Date | Thursday, June 8, 2017 |
| First Use In Commerce Date | Thursday, June 8, 2017 |
| International Class | 024 - Textiles and textile goods, not included in other classes; beds and table covers. |
| US Class Codes | 042, 050 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, May 10, 2024 |
| Primary Code | 024 |
| First Use Anywhere Date | Thursday, June 8, 2017 |
| First Use In Commerce Date | Thursday, June 8, 2017 |
| Party Name | CITY OF STURGIS |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 51 - NOT AVAILABLE |
| Address | STURGIS, SD 57785 |
| Party Name | Sturgis Motorcycle Rally, Inc. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 99 - Other |
| Address | Sturgis, SD 57785 |
| Party Name | Sturgis Motorcycle Rally, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 99 - Other |
| Address | Sturgis, SD 57785 |
| Party Name | Sturgis Motorcycle Rally, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 99 - Other |
| Address | Sturgis, SD 57785 |
| Event Date | Event Description |
| Thursday, September 8, 2016 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Saturday, September 3, 2016 | NEW APPLICATION ENTERED |
| Wednesday, September 7, 2016 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, January 31, 2017 | PUBLISHED FOR OPPOSITION |
| Tuesday, March 28, 2017 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Friday, December 9, 2016 | ASSIGNED TO EXAMINER |
| Thursday, December 15, 2016 | EXAMINERS AMENDMENT -WRITTEN |
| Thursday, December 15, 2016 | EXAMINERS AMENDMENT E-MAILED |
| Thursday, December 15, 2016 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Thursday, December 15, 2016 | EXAMINER'S AMENDMENT ENTERED |
| Thursday, December 15, 2016 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, January 11, 2017 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, January 31, 2017 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Monday, June 5, 2017 | DIVISIONAL PROCESSING COMPLETE |
| Tuesday, May 16, 2017 | TEAS REQUEST TO DIVIDE RECEIVED |
| Tuesday, May 16, 2017 | DIVISIONAL REQUEST RECEIVED |
| Monday, June 5, 2017 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Wednesday, August 23, 2017 | USE AMENDMENT FILED |
| Saturday, September 9, 2017 | STATEMENT OF USE PROCESSING COMPLETE |
| Tuesday, September 19, 2017 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Wednesday, September 20, 2017 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |
| Tuesday, October 24, 2017 | REGISTERED-PRINCIPAL REGISTER |
| Friday, March 2, 2018 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Tuesday, June 6, 2017 | CORRECTED NOA E-MAILED |
| Wednesday, August 23, 2017 | TEAS STATEMENT OF USE RECEIVED |
| Monday, October 24, 2022 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Friday, May 10, 2024 | CANCELLED SEC. 8 (6-YR) |
| Wednesday, March 9, 2022 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |