| Serial Number | 98382970 |
| Word Mark | THE KEY TO BEING RICH IS KNOWING WHAT COUNTS |
| Filing Date | Tuesday, January 30, 2024 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, February 11, 2025 |
| Registration Number | 7690770 |
| Registration Date | Tuesday, February 11, 2025 |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, July 16, 2024 |
| Goods and Services | Securities brokerage; financial investment and financial advisory services |
| International Class | 036 - Insurance; financial affairs; monetary affairs; real estate affairs. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, January 30, 2024 |
| Primary Code | 036 |
| First Use Anywhere Date | Monday, February 12, 2024 |
| First Use In Commerce Date | Monday, February 12, 2024 |
| Party Name | Edward D. Jones & Co., L.P. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 13 - Limited Partnership |
| Address | St. Louis, MO 63131 |
| Party Name | Edward D. Jones & Co., L.P. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 13 - Limited Partnership |
| Address | St. Louis, MO 63131 |
| Party Name | Edward D. Jones & Co., L.P. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 13 - Limited Partnership |
| Address | St. Louis, MO 63131 |
| Event Date | Event Description |
| Tuesday, January 30, 2024 | NEW APPLICATION ENTERED |
| Thursday, May 30, 2024 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Thursday, June 13, 2024 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Thursday, June 13, 2024 | ASSIGNED TO EXAMINER |
| Tuesday, July 16, 2024 | PUBLISHED FOR OPPOSITION |
| Wednesday, June 26, 2024 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, July 16, 2024 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, July 16, 2024 | PUBLISHED FOR OPPOSITION |
| Wednesday, October 30, 2024 | USE AMENDMENT FILED |
| Wednesday, October 30, 2024 | TEAS STATEMENT OF USE RECEIVED |
| Wednesday, January 15, 2025 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Thursday, January 16, 2025 | STATEMENT OF USE PROCESSING COMPLETE |
| Sunday, January 19, 2025 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |
| Sunday, January 19, 2025 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Tuesday, February 11, 2025 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, February 11, 2025 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |
| Tuesday, July 16, 2024 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, September 10, 2024 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |