THE KEY REWARDS Trademark

Trademark Overview


On Wednesday, August 17, 2016, a trademark application was filed for THE KEY REWARDS with the United States Patent and Trademark Office. The USPTO has given the THE KEY REWARDS trademark a serial number of 87141470. The federal status of this trademark filing is SECTION 8 & 15 - ACCEPTED AND ACKNOWLEDGED as of Tuesday, November 25, 2025. This trademark is owned by Williams-Sonoma, Inc.. The THE KEY REWARDS trademark is filed in the Advertising, Business and Retail Services category with the following description:

Customer loyalty program services for commercial, promotional and advertising purposes in connection with retail store services, on-line retail store services, and catalog mail order services featuring kitchenware, tableware, cookware, furniture, rugs, lighting, decorative accessories, bedding, linens, bath products, children's furniture and products, and window coverings; business administration of consumer loyalty programs in connection with retail store services, on-line retail store services, and catalog mail order services featuring kitchenware, tableware, cookware, furniture, rugs, lighting, decorative accessories, bedding, linens, bath products, children's furniture and products, and window coverings
the key rewards

General Information


Serial Number87141470
Word MarkTHE KEY REWARDS
Filing DateWednesday, August 17, 2016
Status702 - SECTION 8 & 15 - ACCEPTED AND ACKNOWLEDGED
Status DateTuesday, November 25, 2025
Registration Number5835156
Registration DateTuesday, August 13, 2019
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, June 5, 2018

Trademark Statements


NOT AVAILABLE"REWARDS"
Goods and ServicesCustomer loyalty program services for commercial, promotional and advertising purposes in connection with retail store services, on-line retail store services, and catalog mail order services featuring kitchenware, tableware, cookware, furniture, rugs, lighting, decorative accessories, bedding, linens, bath products, children's furniture and products, and window coverings; business administration of consumer loyalty programs in connection with retail store services, on-line retail store services, and catalog mail order services featuring kitchenware, tableware, cookware, furniture, rugs, lighting, decorative accessories, bedding, linens, bath products, children's furniture and products, and window coverings

Classification Information


International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateMonday, August 22, 2016
Primary Code035
First Use Anywhere DateMonday, October 17, 2016
First Use In Commerce DateMonday, October 17, 2016

Trademark Owner History


Party NameWilliams-Sonoma, Inc.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressSan Francisco, CA 94109

Party NameWilliams-Sonoma, Inc.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressSan Francisco, CA 94109

Party NameWilliams-Sonoma, Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressSan Francisco, CA 94109

Trademark Events


Event DateEvent Description
Saturday, August 20, 2016NEW APPLICATION ENTERED
Monday, August 22, 2016NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Thursday, October 27, 2016ASSIGNED TO EXAMINER
Sunday, December 11, 2016NON-FINAL ACTION WRITTEN
Sunday, December 11, 2016NON-FINAL ACTION E-MAILED
Sunday, December 11, 2016NOTIFICATION OF NON-FINAL ACTION E-MAILED
Monday, June 12, 2017TEAS REQUEST TO DIVIDE RECEIVED
Monday, June 12, 2017TEAS RESPONSE TO OFFICE ACTION RECEIVED
Wednesday, July 12, 2017CASE ASSIGNED TO INTENT TO USE PARALEGAL
Monday, June 12, 2017DIVISIONAL REQUEST RECEIVED
Thursday, July 13, 2017DIVISIONAL PROCESSING COMPLETE
Monday, August 21, 2017FINAL REFUSAL WRITTEN
Monday, August 21, 2017FINAL REFUSAL E-MAILED
Monday, August 21, 2017NOTIFICATION OF FINAL REFUSAL EMAILED
Wednesday, February 21, 2018EXPARTE APPEAL RECEIVED AT TTAB
Wednesday, February 21, 2018JURISDICTION RESTORED TO EXAMINING ATTORNEY
Wednesday, February 21, 2018EX PARTE APPEAL-INSTITUTED
Wednesday, February 21, 2018TEAS REQUEST FOR RECONSIDERATION RECEIVED
Sunday, March 4, 2018SUSPENSION LETTER WRITTEN
Sunday, March 4, 2018LETTER OF SUSPENSION E-MAILED
Sunday, March 4, 2018NOTIFICATION OF LETTER OF SUSPENSION E-MAILED
Tuesday, April 17, 2018TEAS RESPONSE TO SUSPENSION INQUIRY RECEIVED
Wednesday, April 25, 2018ASSIGNED TO LIE
Wednesday, April 25, 2018CORRESPONDENCE RECEIVED IN LAW OFFICE
Wednesday, April 25, 2018TEAS/EMAIL CORRESPONDENCE ENTERED
Friday, April 27, 2018APPROVED FOR PUB - PRINCIPAL REGISTER
Monday, April 30, 2018EXPARTE APPEAL TERMINATED
Wednesday, May 16, 2018NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, June 5, 2018PUBLISHED FOR OPPOSITION
Tuesday, June 5, 2018OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, July 31, 2018NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Monday, November 19, 2018SOU TEAS EXTENSION RECEIVED
Monday, November 19, 2018SOU EXTENSION 1 FILED
Monday, November 19, 2018SOU EXTENSION 1 GRANTED
Wednesday, November 21, 2018NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Wednesday, February 13, 2019TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Wednesday, February 13, 2019ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Thursday, May 23, 2019TEAS STATEMENT OF USE RECEIVED
Thursday, May 23, 2019USE AMENDMENT FILED
Saturday, June 1, 2019STATEMENT OF USE PROCESSING COMPLETE
Friday, July 5, 2019ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Saturday, July 6, 2019NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Tuesday, August 13, 2019REGISTERED-PRINCIPAL REGISTER
Tuesday, August 13, 2024COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Monday, August 11, 2025TEAS SECTION 8 & 15 RECEIVED
Tuesday, November 25, 2025CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Tuesday, November 25, 2025REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Tuesday, November 25, 2025NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED