| Serial Number | 98773855 |
| Word Mark | THE KEY |
| Filing Date | Friday, September 27, 2024 |
| Status | 730 - FIRST EXTENSION - GRANTED |
| Status Date | Tuesday, February 10, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, July 8, 2025 |
| Goods and Services | Customer loyalty program services for commercial, promotional and advertising purposes in connection with retail store services, on-line retail store services, and catalog mail order services featuring kitchenware, tableware, cookware, furniture, rugs, lighting, decorative accessories, bedding, linens, bath products, children's furniture and products, and window coverings; business administration of consumer loyalty programs in connection with retail store services, on-line retail store services, and catalog mail order services featuring kitchenware, tableware, cookware, furniture, rugs, lighting, decorative accessories, bedding, linens, bath products, children's furniture and products, and window coverings |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, September 27, 2024 |
| Primary Code | 035 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| Party Name | Williams-Sonoma, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | San Francisco, CA 94109 |
| Party Name | Williams-Sonoma, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | San Francisco, CA 94109 |
| Event Date | Event Description |
| Friday, September 27, 2024 | NEW APPLICATION ENTERED |
| Friday, September 27, 2024 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Wednesday, December 4, 2024 | ASSIGNED TO EXAMINER |
| Wednesday, December 4, 2024 | NON-FINAL ACTION WRITTEN |
| Wednesday, December 4, 2024 | NON-FINAL ACTION E-MAILED |
| Wednesday, December 4, 2024 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Saturday, February 1, 2025 | APPLICATION EXTENSION TO RESPONSE PERIOD - RECEIVED |
| Saturday, February 1, 2025 | APPLICATION EXTENSION GRANTED/RECEIPT PROVIDED |
| Friday, May 30, 2025 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Friday, May 30, 2025 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Friday, May 30, 2025 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Tuesday, June 3, 2025 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, July 2, 2025 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, July 8, 2025 | PUBLISHED FOR OPPOSITION |
| Tuesday, July 8, 2025 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, September 2, 2025 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Tuesday, February 10, 2026 | SOU TEAS EXTENSION RECEIVED |
| Tuesday, February 10, 2026 | SOU EXTENSION 1 FILED |
| Tuesday, February 10, 2026 | SOU EXTENSION 1 GRANTED |
| Wednesday, February 11, 2026 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |