THE KEY Trademark

Trademark Overview


On Saturday, December 10, 2016, a trademark application was filed for THE KEY with the United States Patent and Trademark Office. The USPTO has given the THE KEY trademark a serial number of 87264332. The federal status of this trademark filing is CANCELLED - SECTION 8 as of Friday, August 30, 2024. This trademark is owned by Williams-Sonoma, Inc.. The THE KEY trademark is filed in the Advertising, Business and Retail Services category with the following description:

Customer loyalty program services for commercial, promotional and advertising purposes in connection with retail store services, on-line retail store services, and catalog mail order services featuring kitchenware, tableware, cookware, furniture, rugs, lighting, decorative accessories, bedding, linens, bath products, children's furniture and products, and window coverings; business administration of consumer loyalty programs in connection with retail store services, on-line retail store services, and catalog mail order services featuring kitchenware, tableware, cookware, furniture, rugs, lighting, decorative accessories, bedding, linens, bath products, children's furniture and products, and window coverings
the key

General Information


Serial Number87264332
Word MarkTHE KEY
Filing DateSaturday, December 10, 2016
Status710 - CANCELLED - SECTION 8
Status DateFriday, August 30, 2024
Registration Number5404508
Registration DateTuesday, February 20, 2018
Mark Drawing3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, December 5, 2017

Trademark Statements


Description of MarkThe mark consists of the term "THE" between two horizontal lines, above the term "KEY".
Indication of Colors claimedColor is not claimed as a feature of the mark.
Goods and ServicesCustomer loyalty program services for commercial, promotional and advertising purposes in connection with retail store services, on-line retail store services, and catalog mail order services featuring kitchenware, tableware, cookware, furniture, rugs, lighting, decorative accessories, bedding, linens, bath products, children's furniture and products, and window coverings; business administration of consumer loyalty programs in connection with retail store services, on-line retail store services, and catalog mail order services featuring kitchenware, tableware, cookware, furniture, rugs, lighting, decorative accessories, bedding, linens, bath products, children's furniture and products, and window coverings

Classification Information


International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code2 - Sec. 8 - Entire Registration
Class Status DateFriday, August 30, 2024
Primary Code035
First Use Anywhere DateMonday, October 17, 2016
First Use In Commerce DateMonday, October 17, 2016

Trademark Owner History


Party NameWilliams-Sonoma, Inc.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressSan Francisco, CA 94109

Party NameWilliams-Sonoma, Inc.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressSan Francisco, CA 94109

Party NameWilliams-Sonoma, Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressSan Francisco, CA 94109

Trademark Events


Event DateEvent Description
Sunday, February 26, 2017NON-FINAL ACTION WRITTEN
Wednesday, December 14, 2016NEW APPLICATION ENTERED
Thursday, December 15, 2016NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Friday, December 16, 2016NOTICE OF DESIGN SEARCH CODE E-MAILED
Thursday, February 23, 2017ASSIGNED TO EXAMINER
Monday, August 28, 2017TEAS RESPONSE TO OFFICE ACTION RECEIVED
Monday, August 28, 2017CORRESPONDENCE RECEIVED IN LAW OFFICE
Monday, September 11, 2017CASE ASSIGNED TO INTENT TO USE PARALEGAL
Monday, September 11, 2017DIVISIONAL PROCESSING COMPLETE
Sunday, February 26, 2017NON-FINAL ACTION E-MAILED
Sunday, February 26, 2017NOTIFICATION OF NON-FINAL ACTION E-MAILED
Monday, August 28, 2017DIVISIONAL REQUEST RECEIVED
Monday, August 28, 2017TEAS REQUEST TO DIVIDE RECEIVED
Sunday, September 10, 2017ASSIGNED TO LIE
Monday, September 11, 2017TEAS/EMAIL CORRESPONDENCE ENTERED
Monday, September 18, 2017CASE ASSIGNED TO INTENT TO USE PARALEGAL
Wednesday, October 25, 2017APPROVED FOR PUB - PRINCIPAL REGISTER
Tuesday, December 5, 2017PUBLISHED FOR OPPOSITION
Tuesday, December 5, 2017OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, February 20, 2018REGISTERED-PRINCIPAL REGISTER
Wednesday, November 15, 2017NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Wednesday, February 13, 2019TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Wednesday, February 13, 2019ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Monday, February 20, 2023COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Friday, August 30, 2024CANCELLED SEC. 8 (6-YR)