THE INTELLIGENT CHOICE Trademark

Trademark Overview

On Friday, May 31, 1991, a trademark application was filed for THE INTELLIGENT CHOICE with the United States Patent and Trademark Office. The USPTO has given the THE INTELLIGENT CHOICE trademark a serial number of 74172532. The federal status of this trademark filing is REGISTERED AND RENEWED as of Saturday, November 4, 2023. This trademark is owned by Guardian Life Insurance Company of America, The. The THE INTELLIGENT CHOICE trademark is filed in the Insurance & Financial Services category with the following description:

underwriting [ life, health and ] disability insurance [ ; annuities, mutual funds, investment advisory services ]
the intelligent choice

General Information

Serial Number74172532
Word MarkTHE INTELLIGENT CHOICE
Filing DateFriday, May 31, 1991
Status800 - REGISTERED AND RENEWED
Status DateSaturday, November 4, 2023
Registration Number1731581
Registration DateTuesday, November 10, 1992
Mark Drawing1000 - Typeset: Word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, August 18, 1992

Trademark Statements

Goods and Servicesunderwriting [ life, health and ] disability insurance [ ; annuities, mutual funds, investment advisory services ]

Classification Information

International Class036 - Insurance; financial affairs; monetary affairs; real estate affairs.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateTuesday, July 2, 1991
Primary Code036
First Use Anywhere DateSunday, December 31, 1989
First Use In Commerce DateSunday, December 31, 1989

Trademark Owner History

Party NameGuardian Life Insurance Company of America, The
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressNew York, NY 10001
Party NameGuardian Life Insurance Company of America, The
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressNew York, NY 10003
Party NameGuardian Life Insurance Company of America, The
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressNew York, NY 10003

Trademark Events

Event DateEvent Description
Saturday, November 4, 2023NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Saturday, November 4, 2023REGISTERED AND RENEWED (THIRD RENEWAL - 10 YRS)
Saturday, November 4, 2023REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Friday, November 3, 2023CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Wednesday, May 10, 2023TEAS SECTION 8 & 9 RECEIVED
Friday, April 22, 2022APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Friday, April 22, 2022TEAS CHANGE OF CORRESPONDENCE RECEIVED
Friday, April 22, 2022ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Friday, April 22, 2022TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Friday, April 22, 2022TEAS CHANGE OF OWNER ADDRESS RECEIVED
Wednesday, November 10, 2021COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Thursday, September 26, 2019APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Thursday, September 26, 2019TEAS CHANGE OF OWNER ADDRESS RECEIVED
Tuesday, July 24, 2018TEAS CHANGE OF CORRESPONDENCE RECEIVED
Wednesday, April 5, 2017REVIEW OF CORRESPONDENCE COMPLETE - ADDRESS UPDATED
Tuesday, January 31, 2017CORRESPONDENCE RECEIVED IN LAW OFFICE
Saturday, May 4, 2013NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - MAILED
Friday, May 3, 2013REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)
Friday, May 3, 2013REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Wednesday, May 1, 2013TEAS SECTION 8 & 9 RECEIVED
Thursday, March 27, 2008CASE FILE IN TICRS
Saturday, April 5, 2003REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Saturday, April 5, 2003REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Friday, November 8, 2002REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED
Wednesday, November 6, 2002TEAS SECTION 8 & 9 RECEIVED
Saturday, February 13, 1999REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Tuesday, October 13, 1998REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED
Tuesday, November 10, 1992REGISTERED-PRINCIPAL REGISTER
Tuesday, August 18, 1992PUBLISHED FOR OPPOSITION
Friday, July 17, 1992NOTICE OF PUBLICATION
Wednesday, January 8, 1992APPROVED FOR PUB - PRINCIPAL REGISTER
Tuesday, November 19, 1991CORRESPONDENCE RECEIVED IN LAW OFFICE
Wednesday, August 21, 1991NON-FINAL ACTION MAILED

Related Keywords

choice intelligent funds investment advisory services mutual annuities life health disability insurance