THE HIT WILL SURPRISE YOU Trademark
Trademark Overview
On Tuesday, June 3, 2025, a trademark application was filed for THE HIT WILL SURPRISE YOU with the United States Patent and Trademark Office. The USPTO has given the THE HIT WILL SURPRISE YOU trademark a serial number of 99215055. The federal status of this trademark filing is REGISTERED as of Tuesday, September 16, 2025. This trademark is owned by BENCHMARK BEVERAGE COMPANY, LLC. The THE HIT WILL SURPRISE YOU trademark is filed in the Light Beverage Products category with the following description:
Flavored beer; Beer
General Information
| Serial Number | 99215055 |
| Word Mark | THE HIT WILL SURPRISE YOU |
| Filing Date | Tuesday, June 3, 2025 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, September 16, 2025 |
| Registration Number | 7950177 |
| Registration Date | Tuesday, September 16, 2025 |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, July 29, 2025 |
Trademark Statements
| Goods and Services | Flavored beer; Beer |
Classification Information
| International Class | 032 - Beers; mineral and aerated waters and other nonalcoholic drinks; fruit drinks and fruit juices; syrups and other preparations for making beverages. |
| US Class Codes | 045, 046, 048 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, June 3, 2025 |
| Primary Code | 032 |
| First Use Anywhere Date | Thursday, May 1, 2025 |
| First Use In Commerce Date | Thursday, May 1, 2025 |
Trademark Owner History
| Party Name | BENCHMARK BEVERAGE COMPANY, LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Livonia, MI 48150 |
| Party Name | BENCHMARK BEVERAGE COMPANY, LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Livonia, MI 48150 |
| Party Name | BENCHMARK BEVERAGE COMPANY, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Livonia, MI 48150 |
Trademark Events
| Event Date | Event Description |
| Tuesday, June 3, 2025 | NEW APPLICATION ENTERED |
| Tuesday, June 3, 2025 | APPLICATION FILING RECEIPT MAILED |
| Tuesday, June 3, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Monday, June 23, 2025 | ASSIGNED TO EXAMINER |
| Tuesday, June 24, 2025 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, July 23, 2025 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, July 29, 2025 | PUBLISHED FOR OPPOSITION |
| Tuesday, July 29, 2025 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, September 16, 2025 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, September 16, 2025 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |
