THE HIGHWAY RAT Trademark

Trademark Overview


On Friday, January 20, 2017, a trademark application was filed for THE HIGHWAY RAT with the United States Patent and Trademark Office. The USPTO has given the THE HIGHWAY RAT trademark a serial number of 79211723. The federal status of this trademark filing is REGISTERED as of Tuesday, July 10, 2018. This trademark is owned by Scholastic Limited. The THE HIGHWAY RAT trademark is filed in the Computer & Software Products & Electrical & Scientific Products, Paper & Printed Material Products, Clothing & Apparel Products, Toys & Sporting Goods Products, and Education & Entertainment Services categories with the following description:

Entertainment in the nature of on-going television programs in the field of animated cartoons, children's stories and educational games; on-line entertainment, namely, providing online video games; education, namely, providing both on-line and hands-on children's education in the nature of courses, seminars, and workshops in the fields of math, literacy, and science; organising community sporting and cultural activities; sporting and cultural activities, namely, live appearances by a costumed character; electronic games services provided by means of the Internet, namely, providing online video games; the provision of on-line non-downloadable electronic publications in the nature of books, comics and magazines featuring animated cartoons, children's stories and educational games, competitions and quizzes; book publishing; children's entertainment and education services, namely, presentation of live show performances and ongoing television animated cartoon shows; electronic games provide...

Pre-recorded video cassettes, digital video discs, digital versatile discs, downloadable audio and video recordings, DVDs and high definition digital discs featuring animated cartoons; audiovisual recordings featuring music, children's stories and animation; cameras; cinematographic films featuring music, children's stories and animation; computer software concerned with children's education and entertainment, namely, children's educational software and computer game software; downloadable electronic publications, namely, colouring books and posters recorded on computer media in the field of animated cartoons, children's stories and educational games, competitions and quizzes; downloadable electronic publication, namely, colouring books; downloadable electronic greetings cards; motion picture films featuring music, children's stories and animation; interactive entertainment software for use with computers, namely, children's educational software; interactive video software, namely, chi...

Toys, games and playthings, namely, action figures; action figure accessories; bubble-making wand and solution sets; balloons; balls for sports; battery-operated action toys; board games; building blocks; building games; card games; Christmas tree ornaments and decoration not including confectionery and electric Christmas lights; clothes for dolls or soft toys; doll and accessories therefor; toy doll's prams; games, namely, action skill games, arcade games, electronic educational game machines for children, LCD game machines; gymnastic and sporting articles, namely, balance beams, exercise benches, balls and rings for gymnastics, rackets for racket games; hand puppets; infant rattles; infant action crib toys; jigsaw puzzles; kites; manipulative puzzles; toy masks; toy mobiles; scale-model vehicles; novelties for parties, namely, party favours in the nature of small toys; party favours in the nature of small toys; playing cards; plush toys; puppets; puzzles; ride-on toys; toy sandboxes;...

Books in the field of animated cartoons, children's stories and educational games, competitions and quizzes; comics; magazines featuring animated cartoons, children's stories and educational games, competitions and quizzes; children's activity books; address books; photo albums; autograph books; binders; book markers; calendars; cartoons strips; cases, holders and stands for pens, pencils, pastels and crayons; colouring books; decalcomanias; diaries; document files and boxes for stationery and papers; drawing books, namely, drawing pads, drawing pens and pen sets; easels; embroidery, sewing and knitting patterns, namely, printed sewing patterns; folders for stationery and papers; office glue; greeting cards; pen ink refills; modelling clay; printed newsletters in the field of animated cartoons, children's stories and educational games, competitions and quizzes; note books and pads; party invitations; pencil sharpeners; pens, paint boxes, paintbrushes, pastels, crayons, pencils; post ca...

Clothing, namely, aprons, bandanas, bath robes, bathing suits, bathing trunks, belts, bibs, namely, cloth bibs, children's and infant's cloth eating bibs, adult and children's clothing, namely, fancy dress costumes, and masquerade costumes, namely, character costumes; coats; dressing gowns, dresses, gloves, jackets, jerseys, jumpers, leggings, money belts, neckties, pants, pyjamas, overcoats, scarves, shawls, shirts, socks, tee shirts, shorts, sweaters, skirts, tights, trousers, underwear, painting smocks and cloth painting bibs; footwear; headgear, namely, ear muffs, visors, hats and caps
the highway rat

General Information


Serial Number79211723
Word MarkTHE HIGHWAY RAT
Filing DateFriday, January 20, 2017
Status700 - REGISTERED
Status DateTuesday, July 10, 2018
Registration Number5510364
Registration DateTuesday, July 10, 2018
Mark Drawing3000 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, April 24, 2018

Trademark Statements


Goods and ServicesEntertainment in the nature of on-going television programs in the field of animated cartoons, children's stories and educational games; on-line entertainment, namely, providing online video games; education, namely, providing both on-line and hands-on children's education in the nature of courses, seminars, and workshops in the fields of math, literacy, and science; organising community sporting and cultural activities; sporting and cultural activities, namely, live appearances by a costumed character; electronic games services provided by means of the Internet, namely, providing online video games; the provision of on-line non-downloadable electronic publications in the nature of books, comics and magazines featuring animated cartoons, children's stories and educational games, competitions and quizzes; book publishing; children's entertainment and education services, namely, presentation of live show performances and ongoing television animated cartoon shows; electronic games provided via the Internet, namely, providing online video games; electronic publication services, namely, publication of electronic text and graphic periodicals of others featuring animated cartoons, children's stories and educational games, competitions and quizzes; entertainment services in the nature of fan clubs; film production; live performances and personal appearances by a costumed character; organisation of competitions, namely, competitions featuring puzzles and quizzes; provision of online information relating to entertainment; provision of on-line information in the field of children's education; radio programme production; entertainment in the nature of theatre stage shows productions; television programme production
Description of MarkThe mark consists of the circular wording "The Highway Rat" appearing in stylised font above the depiction of a costumed rodent holding a sword and wearing a cape and broad-brimmed hat with a feather, an eye mask, shirt, pants and belt all of which is surrounded by a circle. The colour black appears in the wording "The Highway Rat", the depiction of the outer border of the circle, the eye of the rodent, the belt and eye mask, as well as the outline of the costumed rodent holding a sword and wearing a cape. The colour blue appears in the depiction of the hat and cape. The colour tan appears in the tail and hands of the rodent. The colour red appears in the top part of the feather in the hat. The colour pink appears in the nose of the rodent. The colour purple appears in the depiction of the pants worn by the rodent. The colour yellow appears in the teeth of the rodent and the depiction of the outer edge of the hat and belt buckle. The colour grey appears in the face of the rodent as well as shading on the rodent, sword, feather, hat and cape. The colour white appears in the eye of the rodent, the depiction of the shirt worn by the rodent, the sword held by the rodent, the bottom part of the feather in the hat and the background of the circle surrounding the costumed rodent and the wording "The Highway Rat". But for the colour white appearing in the eye of the rodent, the shirt worn by the rodent, the sword held by the rodent, the bottom part of the feather in the hat and the background of the circle surrounding the costumed rodent and wording, the colour white represents background or transparent areas and is not part of the mark.
Goods and ServicesPre-recorded video cassettes, digital video discs, digital versatile discs, downloadable audio and video recordings, DVDs and high definition digital discs featuring animated cartoons; audiovisual recordings featuring music, children's stories and animation; cameras; cinematographic films featuring music, children's stories and animation; computer software concerned with children's education and entertainment, namely, children's educational software and computer game software; downloadable electronic publications, namely, colouring books and posters recorded on computer media in the field of animated cartoons, children's stories and educational games, competitions and quizzes; downloadable electronic publication, namely, colouring books; downloadable electronic greetings cards; motion picture films featuring music, children's stories and animation; interactive entertainment software for use with computers, namely, children's educational software; interactive video software, namely, children's educational software; mouse pads; pre-recorded media, namely, video tapes and cassettes, compact discs (CDs), audio cassette tapes, and digital versatile discs (DVDs) all featuring animated cartoons, children's stories and educational games, competitions and quizzes; video game cartridges and computer discs; pre-recorded compact interactive discs featuring animated cartoons, children's stories and educational games, competitions and quizzes; protective helmets for sports; sunglasses and spectacle frames; hand-held electronic games software, namely, pre-recorded video game cartridges for hand held electronic games
Goods and ServicesToys, games and playthings, namely, action figures; action figure accessories; bubble-making wand and solution sets; balloons; balls for sports; battery-operated action toys; board games; building blocks; building games; card games; Christmas tree ornaments and decoration not including confectionery and electric Christmas lights; clothes for dolls or soft toys; doll and accessories therefor; toy doll's prams; games, namely, action skill games, arcade games, electronic educational game machines for children, LCD game machines; gymnastic and sporting articles, namely, balance beams, exercise benches, balls and rings for gymnastics, rackets for racket games; hand puppets; infant rattles; infant action crib toys; jigsaw puzzles; kites; manipulative puzzles; toy masks; toy mobiles; scale-model vehicles; novelties for parties, namely, party favours in the nature of small toys; party favours in the nature of small toys; playing cards; plush toys; puppets; puzzles; ride-on toys; toy sandboxes; water wings; playground equipment, namely, slides, inflatable swimming pools; bath toys; inflatable pool toys; water squirting toys; skateboards, ice skates, snow skis, flying discs, hockey sticks, snow sleds for recreational use; soap bubble toys, namely, bubble making wand and solution sets; soft sculpted toy figures; toy bake ware; toys in the nature of banks; toy cookware; toy figures; toy tools, toy tool belts, toy hard hats; toy vehicles; toys, namely, children's toy tricycles other than for transport; costumes being children's playthings, namely, doll costumes; hand-held electronic games adapted for use with television receivers only; toy pool rings in the nature of a swimming aid; paper party hats; bath play toys; electric computer games adapted for use with video apparatus or television receivers; interactive educational games for use with video apparatus or television receivers, namely, electronic educational game machines for children
Goods and ServicesBooks in the field of animated cartoons, children's stories and educational games, competitions and quizzes; comics; magazines featuring animated cartoons, children's stories and educational games, competitions and quizzes; children's activity books; address books; photo albums; autograph books; binders; book markers; calendars; cartoons strips; cases, holders and stands for pens, pencils, pastels and crayons; colouring books; decalcomanias; diaries; document files and boxes for stationery and papers; drawing books, namely, drawing pads, drawing pens and pen sets; easels; embroidery, sewing and knitting patterns, namely, printed sewing patterns; folders for stationery and papers; office glue; greeting cards; pen ink refills; modelling clay; printed newsletters in the field of animated cartoons, children's stories and educational games, competitions and quizzes; note books and pads; party invitations; pencil sharpeners; pens, paint boxes, paintbrushes, pastels, crayons, pencils; post cards; printed pictures and posters; printed publications and printed matter, namely, books in the field of animated cartoons, children's stories and educational games, competitions and quizzes; rubber erasers; ungraduated rulers; scrap books; stationery; stencils; stickers and transfers; tablecloths, tablemats, napkins all made of paper; printed teaching materials, in the field of pre-school children's education; trading cards; wrapping paper; writing pads and paper; modelling compound and molds for modelling materials clays sold together as a unit; blackboards; book ends; bags of paper; printed paper signs; money clips of precious metal or coated with precious metal
Goods and ServicesClothing, namely, aprons, bandanas, bath robes, bathing suits, bathing trunks, belts, bibs, namely, cloth bibs, children's and infant's cloth eating bibs, adult and children's clothing, namely, fancy dress costumes, and masquerade costumes, namely, character costumes; coats; dressing gowns, dresses, gloves, jackets, jerseys, jumpers, leggings, money belts, neckties, pants, pyjamas, overcoats, scarves, shawls, shirts, socks, tee shirts, shorts, sweaters, skirts, tights, trousers, underwear, painting smocks and cloth painting bibs; footwear; headgear, namely, ear muffs, visors, hats and caps
Indication of Colors claimedThe color(s) blue, yellow, red, white, grey, black, purple, tan and pink is/are claimed as a feature of the mark.

Classification Information


International Class009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus.
US Class Codes021, 023, 026, 036, 038
Class Status Code6 - Active
Class Status DateTuesday, July 11, 2017
Primary Code009
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class016 - Paper, cardboard and goods made from these materials, not included in other classes; printed matter; bookbinding material; photographs; stationery; adhesives for stationery or household purposes; artists' materials; paint brushes; typewriters and office requisites (except furniture); instructional and teaching material (except apparatus); plastic materials for packaging (not included in other classes); printers' type; printing blocks.
US Class Codes002, 005, 022, 023, 029, 037, 038, 050
Class Status Code6 - Active
Class Status DateTuesday, July 11, 2017
Primary Code016
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class025 - Clothing, footwear, headgear.
US Class Codes022, 039
Class Status Code6 - Active
Class Status DateTuesday, July 11, 2017
Primary Code025
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class028 - Games and playthings; gymnastic and sporting articles not included in other classes; decorations for Christmas trees.
US Class Codes022, 023, 038, 050
Class Status Code6 - Active
Class Status DateTuesday, July 11, 2017
Primary Code028
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class041 - Education; providing of training; entertainment; sporting and cultural activities.
US Class Codes100, 101, 107
Class Status Code6 - Active
Class Status DateTuesday, July 11, 2017
Primary Code041
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

Trademark Owner History


Party NameA Scheffler Limited
Party Type31 - New Owner After Registration
Legal Entity Type99 - Other
AddressGB

Party NameNOT AVAILABLE
Party Type30 - Original Registrant
Legal Entity Type01 - Individual
AddressLondon W8 7SS
GB

Party NameA Scheffler Limited
Party Type30 - Original Registrant
Legal Entity Type99 - Other
AddressGB

Party NameNOT AVAILABLE
Party Type20 - Owner at Publication
Legal Entity Type01 - Individual
AddressLondon W8 7SS
GB

Party NameA Scheffler Limited
Party Type20 - Owner at Publication
Legal Entity Type99 - Other
AddressGB

Party NameA Scheffler Limited
Party Type11 - New Owner Before Publication
Legal Entity Type99 - Other
AddressGB

Party NameMaxons Limited
Party Type10 - Original Applicant
Legal Entity Type98 - Unknown
AddressGB

Party NameScholastic Limited
Party Type10 - Original Applicant
Legal Entity Type99 - Other
AddressGB

Party NameNOT AVAILABLE
Party Type10 - Original Applicant
Legal Entity Type01 - Individual
AddressGB

Trademark Events


Event DateEvent Description
Monday, July 10, 2023COURTESY REMINDER - SEC. 71 (6-YR) E-MAILED
Saturday, September 10, 2022CHANGE OF NAME/ADDRESS REC'D FROM IB
Saturday, December 15, 2018FINAL DECISION TRANSACTION PROCESSED BY IB
Friday, October 19, 2018GENERIC MADRID TRANSACTION SENT TO IB
Friday, October 19, 2018GENERIC MADRID TRANSACTION CREATED
Wednesday, October 10, 2018FINAL DISPOSITION NOTICE CREATED, TO BE SENT TO IB
Tuesday, July 10, 2018REGISTERED-PRINCIPAL REGISTER
Wednesday, May 30, 2018CORRECTION FROM IB ENTERED - NO REVIEW REQUIRED
Friday, May 11, 2018CORRECTION TRANSACTION RECEIVED FROM IB
Tuesday, April 24, 2018OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, April 24, 2018PUBLISHED FOR OPPOSITION
Friday, April 20, 2018NOTIFICATION PROCESSED BY IB
Wednesday, April 4, 2018NOTIFICATION OF POSSIBLE OPPOSITION SENT TO IB
Wednesday, April 4, 2018NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Wednesday, April 4, 2018NOTICE OF START OF OPPOSITION PERIOD CREATED, TO BE SENT TO IB
Friday, January 12, 2018CORRECTION FROM THE IB EXAMINED, NO ACTION IS NEEDED
Thursday, December 21, 2017CHANGE OF OWNER RECEIVED FROM IB
Friday, December 15, 2017CORRECTION TRANSACTION RECEIVED FROM IB
Tuesday, October 24, 2017WITHDRAWN FROM PUB - OG REVIEW QUERY
Monday, October 9, 2017ASSIGNED TO LIE
Wednesday, September 27, 2017APPROVED FOR PUB - PRINCIPAL REGISTER
Thursday, September 7, 2017TEAS/EMAIL CORRESPONDENCE ENTERED
Wednesday, September 6, 2017CORRESPONDENCE RECEIVED IN LAW OFFICE
Wednesday, September 6, 2017TEAS RESPONSE TO OFFICE ACTION RECEIVED
Wednesday, September 6, 2017TEAS CHANGE OF CORRESPONDENCE RECEIVED
Friday, August 11, 2017REFUSAL PROCESSED BY IB
Monday, July 24, 2017NON-FINAL ACTION MAILED - REFUSAL SENT TO IB
Monday, July 24, 2017REFUSAL PROCESSED BY MPU
Wednesday, July 19, 2017NON-FINAL ACTION (IB REFUSAL) PREPARED FOR REVIEW
Tuesday, July 18, 2017NON-FINAL ACTION WRITTEN
Saturday, July 15, 2017APPLICATION FILING RECEIPT MAILED
Tuesday, July 11, 2017ASSIGNED TO EXAMINER
Tuesday, July 11, 2017NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Thursday, July 6, 2017SN ASSIGNED FOR SECT 66A APPL FROM IB