| Serial Number | 77868822 |
| Word Mark | THE HIERARCHY |
| Filing Date | Monday, November 9, 2009 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Friday, July 21, 2017 |
| Registration Number | 3888805 |
| Registration Date | Tuesday, December 14, 2010 |
| Mark Drawing | 4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, September 28, 2010 |
| Goods and Services | Computer services, namely, creating an on-line community for registered users to participate in and hold competitions, participate in discussions, showcase their skills, get feedback from their peers, rank users, form virtual communities, engage in social networking, and improve their talent |
| International Class | 042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software. |
| US Class Codes | 100, 101 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, July 21, 2017 |
| Primary Code | 042 |
| First Use Anywhere Date | Thursday, September 17, 2009 |
| First Use In Commerce Date | Thursday, September 17, 2009 |
| Party Name | ZYNGA INC. |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 03 - Corporation |
| Address | San Francisco, CA 94103 |
| Party Name | Serious Business, Inc. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | San Francisco, CA 94104 |
| Party Name | Serious Business, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | San Francisco, CA 94104 |
| Party Name | Serious Business, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | San Francisco, CA 94104 |
| Event Date | Event Description |
| Friday, July 21, 2017 | CANCELLED SEC. 8 (6-YR) |
| Monday, December 14, 2015 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Friday, December 14, 2012 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Thursday, May 24, 2012 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Thursday, May 24, 2012 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Wednesday, October 5, 2011 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Tuesday, December 14, 2010 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, September 28, 2010 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, September 28, 2010 | PUBLISHED FOR OPPOSITION |
| Wednesday, August 25, 2010 | LAW OFFICE PUBLICATION REVIEW COMPLETED |
| Wednesday, August 25, 2010 | ASSIGNED TO LIE |
| Tuesday, August 10, 2010 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Tuesday, August 10, 2010 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Tuesday, August 10, 2010 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Tuesday, August 10, 2010 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Wednesday, March 17, 2010 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Wednesday, March 17, 2010 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Monday, February 15, 2010 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Monday, February 15, 2010 | NON-FINAL ACTION E-MAILED |
| Monday, February 15, 2010 | NON-FINAL ACTION WRITTEN |
| Friday, February 12, 2010 | ASSIGNED TO EXAMINER |
| Monday, November 16, 2009 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM |
| Thursday, November 12, 2009 | NEW APPLICATION ENTERED IN TRAM |