THE HELPFUL SMILE EXPERIENCE Trademark

Trademark Overview


On Monday, June 7, 2021, a trademark application was filed for THE HELPFUL SMILE EXPERIENCE with the United States Patent and Trademark Office. The USPTO has given the THE HELPFUL SMILE EXPERIENCE trademark a serial number of 90758082. The federal status of this trademark filing is REGISTERED as of Tuesday, January 25, 2022. This trademark is owned by Hy-Vee, Inc.. The THE HELPFUL SMILE EXPERIENCE trademark is filed in the Education & Entertainment Services category with the following description:

Entertainment and educational services, namely, a continuing program accessible by computer networks featuring feel-good storylines that follows the delivery of one-in-a-lifetime experiences for unsuspecting, yet deserving people who have overcome difficult situations and experiences such as illness, job loss, a veteran or family experience, a special need experience, or overcoming a tragic experience
the helpful smile experience

General Information


Serial Number90758082
Word MarkTHE HELPFUL SMILE EXPERIENCE
Filing DateMonday, June 7, 2021
Status700 - REGISTERED
Status DateTuesday, January 25, 2022
Registration Number6629279
Registration DateTuesday, January 25, 2022
Mark Drawing4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, November 9, 2021

Trademark Statements


Goods and ServicesEntertainment and educational services, namely, a continuing program accessible by computer networks featuring feel-good storylines that follows the delivery of one-in-a-lifetime experiences for unsuspecting, yet deserving people who have overcome difficult situations and experiences such as illness, job loss, a veteran or family experience, a special need experience, or overcoming a tragic experience
Disclaimer with Predetermined Text"EXPERIENCE"

Classification Information


International Class041 - Education; providing of training; entertainment; sporting and cultural activities.
US Class Codes100, 101, 107
Class Status Code6 - Active
Class Status DateFriday, August 27, 2021
Primary Code041
First Use Anywhere DateSaturday, May 29, 2021
First Use In Commerce DateSunday, June 6, 2021

Trademark Owner History


Party NameHy-Vee, Inc.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressWest Des Moines, IA 50266

Party NameHy-Vee, Inc.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressWest Des Moines, IA 50322

Party NameHy-Vee, Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressWest Des Moines, IA 50322

Trademark Events


Event DateEvent Description
Thursday, March 21, 2024TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS
Thursday, March 21, 2024TEAS CHANGE OF CORRESPONDENCE RECEIVED
Thursday, March 21, 2024ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Thursday, March 21, 2024TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Thursday, March 21, 2024APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Thursday, March 21, 2024TEAS CHANGE OF OWNER ADDRESS RECEIVED
Saturday, January 29, 2022TEAS CHANGE OF CORRESPONDENCE RECEIVED
Saturday, January 29, 2022TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS
Saturday, January 29, 2022ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Saturday, January 29, 2022TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Tuesday, January 25, 2022REGISTERED-PRINCIPAL REGISTER
Tuesday, November 9, 2021OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, November 9, 2021PUBLISHED FOR OPPOSITION
Wednesday, October 20, 2021TEAS CHANGE OF CORRESPONDENCE RECEIVED
Wednesday, October 20, 2021ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Wednesday, October 20, 2021TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Wednesday, October 20, 2021NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Friday, October 1, 2021APPROVED FOR PUB - PRINCIPAL REGISTER
Tuesday, September 14, 2021TEAS/EMAIL CORRESPONDENCE ENTERED
Monday, September 13, 2021CORRESPONDENCE RECEIVED IN LAW OFFICE
Monday, September 13, 2021TEAS RESPONSE TO OFFICE ACTION RECEIVED
Monday, September 13, 2021NOTIFICATION OF NON-FINAL ACTION E-MAILED
Monday, September 13, 2021NON-FINAL ACTION E-MAILED
Monday, September 13, 2021NON-FINAL ACTION WRITTEN
Friday, September 10, 2021ASSIGNED TO EXAMINER
Friday, August 27, 2021NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Thursday, June 10, 2021NEW APPLICATION ENTERED