THE HEART TRUTH Trademark

Trademark Overview


On Monday, April 13, 2009, a trademark application was filed for THE HEART TRUTH with the United States Patent and Trademark Office. The USPTO has given the THE HEART TRUTH trademark a serial number of 77712786. The federal status of this trademark filing is REGISTERED AND RENEWED as of Wednesday, June 17, 2020. This trademark is owned by U.S. Department of Health & Human Services. The THE HEART TRUTH trademark is filed in the Jewelry Products, Paper & Printed Material Products, Advertising, Business and Retail Services, Communication Services, and Education & Entertainment Services categories with the following description:

Jewelry

Printed educational materials, namely, books, pamphlets, brochures, booklets, posters, wallet cards, book marks, note cards and printed handbooks relating to prevention of cardiovascular disease in women; and kits comprising posters, abridged/digest version of treatment guidelines, personalized appointment reminder cards, patient education booklets relating to prevention of cardiovascular disease in women

Promoting public awareness and promoting a national symbol to educate women regarding the risk and prevention of cardiovascular disease, conducting advocacy programs relating to cardiovascular health and disease and its risks and prevention; promoting public awareness of the need for cardiovascular health, fitness, and nutrition through public participation programs and events

Operating an internet web site for providing chat rooms and bulletin boards for the transmission of messages, and online conferencing services, all in the field of cardiovascular disease and health

Education services, namely, conducting seminars in connection with women's risk of cardiovascular disease and its prevention; continuing education for healthcare professionals, patient education programs; and conducting public participation events, namely, fashion shows, nationwide day to wear red, road show exhibits to promote awareness of cardiovascular health, fitness, and nutrition; a traveling educational exhibit in the area of women's heart health; organization of fashion shows for the national awareness education campaign for women about the risk of cardiovascular disease and its prevention in women; organizing an exhibition of a collection of dresses, gowns, suits for the purpose of promoting public awareness to educate women regarding the risk and prevention of cardiovascular disease
the heart truth

General Information


Serial Number77712786
Word MarkTHE HEART TRUTH
Filing DateMonday, April 13, 2009
Status800 - REGISTERED AND RENEWED
Status DateWednesday, June 17, 2020
Registration Number3770209
Registration DateTuesday, April 6, 2010
Mark Drawing3000 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, January 19, 2010

Trademark Statements


Indication of Colors claimedThe color(s) red, white, and black is/are claimed as a feature of the mark.
Description of MarkThe mark consists of a stylized rendition of a red dress with a white heart beside the words "THE HEART TRUTH" with "THE" and "TRUTH" shown in black and "HEART" shown in red.
Goods and ServicesJewelry
Goods and ServicesPrinted educational materials, namely, books, pamphlets, brochures, booklets, posters, wallet cards, book marks, note cards and printed handbooks relating to prevention of cardiovascular disease in women; and kits comprising posters, abridged/digest version of treatment guidelines, personalized appointment reminder cards, patient education booklets relating to prevention of cardiovascular disease in women
Goods and ServicesPromoting public awareness and promoting a national symbol to educate women regarding the risk and prevention of cardiovascular disease, conducting advocacy programs relating to cardiovascular health and disease and its risks and prevention; promoting public awareness of the need for cardiovascular health, fitness, and nutrition through public participation programs and events
Goods and ServicesOperating an internet web site for providing chat rooms and bulletin boards for the transmission of messages, and online conferencing services, all in the field of cardiovascular disease and health
Goods and ServicesEducation services, namely, conducting seminars in connection with women's risk of cardiovascular disease and its prevention; continuing education for healthcare professionals, patient education programs; and conducting public participation events, namely, fashion shows, nationwide day to wear red, road show exhibits to promote awareness of cardiovascular health, fitness, and nutrition; a traveling educational exhibit in the area of women's heart health; organization of fashion shows for the national awareness education campaign for women about the risk of cardiovascular disease and its prevention in women; organizing an exhibition of a collection of dresses, gowns, suits for the purpose of promoting public awareness to educate women regarding the risk and prevention of cardiovascular disease

Classification Information


International Class014 - Precious metals and their alloys and goods in precious metals or coated therewith, not included in other classes; jewelry, precious stones; horological and chronometric instruments.
US Class Codes002, 027, 028, 050
Class Status Code6 - Active
Class Status DateThursday, April 16, 2009
Primary Code014
First Use Anywhere DateTuesday, November 25, 2008
First Use In Commerce DateTuesday, November 25, 2008

International Class016 - Paper, cardboard and goods made from these materials, not included in other classes; printed matter; bookbinding material; photographs; stationery; adhesives for stationery or household purposes; artists' materials; paint brushes; typewriters and office requisites (except furniture); instructional and teaching material (except apparatus); plastic materials for packaging (not included in other classes); printers' type; printing blocks.
US Class Codes002, 005, 022, 023, 029, 037, 038, 050
Class Status Code6 - Active
Class Status DateThursday, April 16, 2009
Primary Code016
First Use Anywhere DateTuesday, November 25, 2008
First Use In Commerce DateTuesday, November 25, 2008

International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateThursday, April 16, 2009
Primary Code035
First Use Anywhere DateThursday, July 31, 2008
First Use In Commerce DateThursday, July 31, 2008

International Class038 - Services allowing people to communicate with another by a sensory means.
US Class Codes100, 101, 104
Class Status Code6 - Active
Class Status DateThursday, April 16, 2009
Primary Code038
First Use Anywhere DateThursday, July 31, 2008
First Use In Commerce DateThursday, July 31, 2008

International Class041 - Education; providing of training; entertainment; sporting and cultural activities.
US Class Codes100, 101, 107
Class Status Code6 - Active
Class Status DateThursday, April 16, 2009
Primary Code041
First Use Anywhere DateMonday, June 30, 2008
First Use In Commerce DateMonday, June 30, 2008

Trademark Owner History


Party NameU.S. Department of Health & Human Services
Party Type30 - Original Registrant
Legal Entity Type99 - Other
AddressBethesda, MD 208922111

Party NameU.S. Department of Health & Human Services
Party Type20 - Owner at Publication
Legal Entity Type99 - Other
AddressBethesda, MD 20892

Party NameU.S. Department of Health & Human Services
Party Type10 - Original Applicant
Legal Entity Type99 - Other
AddressBethesda, MD 20892

Trademark Events


Event DateEvent Description
Wednesday, June 17, 2020NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Wednesday, June 17, 2020REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Wednesday, June 17, 2020REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Wednesday, June 17, 2020CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Wednesday, April 1, 2020TEAS SECTION 8 & 9 RECEIVED
Tuesday, March 17, 2020APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Tuesday, March 17, 2020TEAS CHANGE OF CORRESPONDENCE RECEIVED
Tuesday, March 17, 2020TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS
Tuesday, March 17, 2020ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Tuesday, March 17, 2020TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Tuesday, March 17, 2020TEAS CHANGE OF OWNER ADDRESS RECEIVED
Saturday, April 6, 2019COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Thursday, March 31, 2016NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Thursday, March 31, 2016REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Thursday, March 31, 2016CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Monday, February 1, 2016TEAS SECTION 8 & 15 RECEIVED
Tuesday, April 6, 2010REGISTERED-PRINCIPAL REGISTER
Tuesday, January 19, 2010OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, January 19, 2010PUBLISHED FOR OPPOSITION
Wednesday, December 16, 2009LAW OFFICE PUBLICATION REVIEW COMPLETED
Wednesday, December 16, 2009APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, December 16, 2009AMENDMENT FROM APPLICANT ENTERED
Wednesday, December 16, 2009CORRESPONDENCE RECEIVED IN LAW OFFICE
Monday, December 14, 2009PAPER RECEIVED
Saturday, October 24, 2009NOTIFICATION OF NON-FINAL ACTION E-MAILED
Saturday, October 24, 2009NON-FINAL ACTION E-MAILED
Saturday, October 24, 2009NON-FINAL ACTION WRITTEN
Thursday, October 1, 2009PREVIOUS ALLOWANCE COUNT WITHDRAWN
Friday, September 25, 2009WITHDRAWN FROM PUB - OG REVIEW QUERY
Wednesday, September 16, 2009LAW OFFICE PUBLICATION REVIEW COMPLETED
Wednesday, September 16, 2009ASSIGNED TO LIE
Wednesday, September 9, 2009APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, September 9, 2009TEAS/EMAIL CORRESPONDENCE ENTERED
Tuesday, September 8, 2009CORRESPONDENCE RECEIVED IN LAW OFFICE
Tuesday, September 8, 2009TEAS RESPONSE TO OFFICE ACTION RECEIVED
Monday, June 29, 2009NOTIFICATION OF NON-FINAL ACTION E-MAILED
Monday, June 29, 2009NON-FINAL ACTION E-MAILED
Monday, June 29, 2009NON-FINAL ACTION WRITTEN
Sunday, June 28, 2009ASSIGNED TO EXAMINER
Friday, April 17, 2009NOTICE OF DESIGN SEARCH CODE MAILED
Thursday, April 16, 2009NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM
Thursday, April 16, 2009NEW APPLICATION ENTERED IN TRAM