THE HEART OF THE HIGHWAY Trademark

Trademark Overview


On Friday, January 27, 2023, a trademark application was filed for THE HEART OF THE HIGHWAY with the United States Patent and Trademark Office. The USPTO has given the THE HEART OF THE HIGHWAY trademark a serial number of 97771117. The federal status of this trademark filing is REGISTERED as of Tuesday, February 20, 2024. This trademark is owned by Love's Travel Stops & Country Stores, Inc.. The THE HEART OF THE HIGHWAY trademark is filed in the Advertising, Business and Retail Services and Restaurant & Hotel Services categories with the following description:

Retail convenience store services featuring convenience store items and retail gasoline; retail diesel supply services; retail store services featuring convenience store items and motor fuel

restaurant services
the heart of the highway

General Information


Serial Number97771117
Word MarkTHE HEART OF THE HIGHWAY
Filing DateFriday, January 27, 2023
Status700 - REGISTERED
Status DateTuesday, February 20, 2024
Registration Number7309396
Registration DateTuesday, February 20, 2024
Mark Drawing4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, December 5, 2023

Trademark Statements


Goods and ServicesRetail convenience store services featuring convenience store items and retail gasoline; retail diesel supply services; retail store services featuring convenience store items and motor fuel
Goods and Servicesrestaurant services

Classification Information


International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateWednesday, February 15, 2023
Primary Code035
First Use Anywhere DateFriday, January 31, 2020
First Use In Commerce DateFriday, January 31, 2020

International Class043 - Services for providing food and drink; temporary accommodations.
US Class Codes100, 101
Class Status Code6 - Active
Class Status DateWednesday, February 15, 2023
Primary Code043
First Use Anywhere DateFriday, January 31, 2020
First Use In Commerce DateFriday, January 31, 2020

Trademark Owner History


Party NameLove's Travel Stops & Country Stores, Inc.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressOklahoma City, OK 73120

Party NameLove's Travel Stops & Country Stores, Inc.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressOklahoma City, OK 73120

Party NameLove's Travel Stops & Country Stores, Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressOklahoma City, OK 73120

Trademark Events


Event DateEvent Description
Tuesday, February 20, 2024NOTICE OF REGISTRATION CONFIRMATION EMAILED
Tuesday, February 20, 2024REGISTERED-PRINCIPAL REGISTER
Tuesday, December 5, 2023OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, December 5, 2023PUBLISHED FOR OPPOSITION
Wednesday, November 15, 2023NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Saturday, October 28, 2023APPROVED FOR PUB - PRINCIPAL REGISTER
Friday, October 27, 2023EXAMINER'S AMENDMENT ENTERED
Friday, October 27, 2023NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Friday, October 27, 2023EXAMINERS AMENDMENT E-MAILED
Friday, October 27, 2023EXAMINERS AMENDMENT -WRITTEN
Wednesday, October 25, 2023ASSIGNED TO EXAMINER
Wednesday, February 15, 2023NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Tuesday, January 31, 2023NEW APPLICATION ENTERED