THE HEART OF THE GAME Trademark

Trademark Overview


On Tuesday, November 28, 2017, a trademark application was filed for THE HEART OF THE GAME with the United States Patent and Trademark Office. The USPTO has given the THE HEART OF THE GAME trademark a serial number of 87700128. The federal status of this trademark filing is REGISTERED as of Tuesday, October 5, 2021. This trademark is owned by BSN Sports, LLC. The THE HEART OF THE GAME trademark is filed in the Paint Products, Computer & Software Products & Electrical & Scientific Products, Vehicles & Locomotive Products, Paper & Printed Material Products, Leather Products, Non-Metallic Building Material Products, Furniture Products, Houseware & Glass Products, Ropes, Cordage & Fiber Products, Clothing & Apparel Products, Floor Covering Products, Toys & Sporting Goods Products, Advertising, and Business and Retail Services categories with the following description:

Electronic Scoreboards

Non-metal wind protection screens for use on baseball fields, softball fields, other sports fields, and tennis courts

duffel bags

bucket caddy for carrying, storing and transporting balls and other sports equipment

Non-electric scorekeepers, namely, score books; calendars; day planners; folders

Artificial turf

Clothing, namely, T-shirts, polo shirts, sweatshirts and hooded sweatshirts, sweatpants, jackets, pants, pullovers, shorts

Paints, namely, sports field striping paint

Mail order catalog services, online retail store services, and wholesale distributorship services all in the fields of sporting and athletic goods, apparel, uniforms and footwear, equipment and supplies, physical fitness and exercise equipment, and recreational equipment, supplies and accessories

Non-motorized carts for transporting and storing recreational and sports equipment and sports balls

Lanyards for holding keys, badges, and whistles; sports field tarps in the nature of non-metal athletic field covers

Water bottles sold empty; carriers for water bottles

Non-electric scoreboards of plastic for sports
the heart of the game

General Information


Serial Number87700128
Word MarkTHE HEART OF THE GAME
Filing DateTuesday, November 28, 2017
Status700 - REGISTERED
Status DateTuesday, October 5, 2021
Registration Number6511707
Registration DateTuesday, October 5, 2021
Mark Drawing4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, June 5, 2018

Trademark Statements


Goods and ServicesElectronic Scoreboards
Goods and ServicesNon-metal wind protection screens for use on baseball fields, softball fields, other sports fields, and tennis courts
Goods and Servicesduffel bags
Goods and Servicesbucket caddy for carrying, storing and transporting balls and other sports equipment
Goods and ServicesNon-electric scorekeepers, namely, score books; calendars; day planners; folders
Goods and ServicesArtificial turf
Goods and ServicesClothing, namely, T-shirts, polo shirts, sweatshirts and hooded sweatshirts, sweatpants, jackets, pants, pullovers, shorts
Goods and ServicesPaints, namely, sports field striping paint
Goods and ServicesMail order catalog services, online retail store services, and wholesale distributorship services all in the fields of sporting and athletic goods, apparel, uniforms and footwear, equipment and supplies, physical fitness and exercise equipment, and recreational equipment, supplies and accessories
Goods and ServicesNon-motorized carts for transporting and storing recreational and sports equipment and sports balls
Goods and ServicesLanyards for holding keys, badges, and whistles; sports field tarps in the nature of non-metal athletic field covers
Goods and ServicesWater bottles sold empty; carriers for water bottles
Goods and ServicesNon-electric scoreboards of plastic for sports

Classification Information


International Class002 - Paints, varnishes, lacquers; preservatives against rust and against deterioration of wood; colorants; mordants; raw natural resins; metals in foil and powder form for painters, decorators, printers and artists.
US Class Codes006, 011, 016
Class Status Code6 - Active
Class Status DateFriday, December 8, 2017
Primary Code002
First Use Anywhere DateWednesday, January 1, 2014
First Use In Commerce DateWednesday, January 1, 2014

International Class009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus.
US Class Codes021, 023, 026, 036, 038
Class Status Code6 - Active
Class Status DateFriday, December 8, 2017
Primary Code009
First Use Anywhere DateWednesday, January 1, 2014
First Use In Commerce DateWednesday, January 1, 2014

International Class012 - Vehicles; apparatus for locomotion by land, air, or water.
US Class Codes019, 021, 023, 031, 035, 044
Class Status Code6 - Active
Class Status DateFriday, December 8, 2017
Primary Code012
First Use Anywhere DateMonday, January 1, 2018
First Use In Commerce DateMonday, January 1, 2018

International Class016 - Paper, cardboard and goods made from these materials, not included in other classes; printed matter; bookbinding material; photographs; stationery; adhesives for stationery or household purposes; artists' materials; paint brushes; typewriters and office requisites (except furniture); instructional and teaching material (except apparatus); plastic materials for packaging (not included in other classes); printers' type; printing blocks.
US Class Codes002, 005, 022, 023, 029, 037, 038, 050
Class Status Code6 - Active
Class Status DateFriday, December 8, 2017
Primary Code016
First Use Anywhere DateWednesday, November 30, 2016
First Use In Commerce DateWednesday, November 30, 2016

International Class018 - Leather and imitations of leather, and goods made of these materials and not included in other classes; animal skins, hides; trunks and traveling bags; umbrellas, parasols and walking sticks; whips, harness and saddlery.
US Class Codes001, 002, 003, 022, 041
Class Status Code6 - Active
Class Status DateFriday, December 8, 2017
Primary Code018
First Use Anywhere DateWednesday, January 1, 2014
First Use In Commerce DateWednesday, January 1, 2014

International Class019 - Building materials (non-metallic); nonmetallic rigid pipes for building; asphalt, pitch and bitumen; nonmetallic transportable buildings; monuments, not of metal.
US Class Codes001, 012, 033, 050
Class Status Code6 - Active
Class Status DateWednesday, May 2, 2018
Primary Code019
First Use Anywhere DateSaturday, November 30, 2019
First Use In Commerce DateSaturday, November 30, 2019

International Class020 - Furniture, mirrors, picture frames; goods (not included in other classes) of wood, cork, reed, cane, wicker, horn, bone, ivory, whalebone, shell, amber, mother-of-pearl, meerschaum and substitutes for all these materials, or of plastics.
US Class Codes002, 013, 022, 025, 032, 050
Class Status Code6 - Active
Class Status DateFriday, December 8, 2017
Primary Code020
First Use Anywhere DateWednesday, January 1, 2014
First Use In Commerce DateWednesday, January 1, 2014

International Class021 - Household or kitchen utensils and containers; combs and sponges; brushes (except paint brushes); brush-making materials; articles for cleaning purposes; steel-wool; unworked or semi-worked glass (except glass used in building); glassware, porcelain and earthenware not included in other classes.
US Class Codes002, 013, 023, 029, 030, 033, 040, 050
Class Status Code6 - Active
Class Status DateFriday, December 8, 2017
Primary Code021
First Use Anywhere DateTuesday, July 1, 2014
First Use In Commerce DateTuesday, July 1, 2014

International Class022 - Ropes, string, nets, tents, awnings, tarpaulins, sails, sacks and bags (not included in other classes); padding and stuffing materials (except of rubber or plastics); raw fibrous textile materials.
US Class Codes001, 002, 007, 019, 022, 042, 050
Class Status Code6 - Active
Class Status DateFriday, December 8, 2017
Primary Code022
First Use Anywhere DateTuesday, November 30, 2010
First Use In Commerce DateTuesday, November 30, 2010

International Class025 - Clothing, footwear, headgear.
US Class Codes022, 039
Class Status Code6 - Active
Class Status DateFriday, December 8, 2017
Primary Code025
First Use Anywhere DateTuesday, June 1, 2021
First Use In Commerce DateTuesday, June 1, 2021

International Class027 - Carpets, rugs, mats and matting, linoleum and other materials for covering existing floors; wall hangings (non-textile).
US Class Codes019, 020, 037, 042, 050
Class Status Code6 - Active
Class Status DateFriday, December 8, 2017
Primary Code027
First Use Anywhere DateSaturday, November 30, 2019
First Use In Commerce DateSaturday, November 30, 2019

International Class028 - Games and playthings; gymnastic and sporting articles not included in other classes; decorations for Christmas trees.
US Class Codes022, 023, 038, 050
Class Status Code6 - Active
Class Status DateFriday, December 8, 2017
Primary Code028
First Use Anywhere DateWednesday, January 1, 2014
First Use In Commerce DateWednesday, January 1, 2014

International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateFriday, December 8, 2017
Primary Code035
First Use Anywhere DateWednesday, November 30, 2016
First Use In Commerce DateWednesday, November 30, 2016

Trademark Owner History


Party NameBSN Sports, LLC
Party Type30 - Original Registrant
Legal Entity Type16 - Limited Liability Company
AddressFarmers Branch, TX 752443300

Party NameBSN Sports, LLC
Party Type20 - Owner at Publication
Legal Entity Type16 - Limited Liability Company
AddressFarmers Branch, TX 752443300

Party NameBSN Sports, LLC
Party Type10 - Original Applicant
Legal Entity Type16 - Limited Liability Company
AddressFarmers Branch, TX 75234

Trademark Events


Event DateEvent Description
Wednesday, November 8, 2023ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Tuesday, October 5, 2021REGISTERED-PRINCIPAL REGISTER
Tuesday, August 31, 2021NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Monday, August 30, 2021ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Monday, August 9, 2021STATEMENT OF USE PROCESSING COMPLETE
Monday, August 2, 2021USE AMENDMENT FILED
Monday, August 2, 2021TEAS STATEMENT OF USE RECEIVED
Wednesday, February 17, 2021NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Tuesday, February 16, 2021SOU EXTENSION 5 GRANTED
Monday, February 1, 2021SOU EXTENSION 5 FILED
Tuesday, February 16, 2021CASE ASSIGNED TO INTENT TO USE PARALEGAL
Monday, February 1, 2021SOU TEAS EXTENSION RECEIVED
Friday, July 24, 2020NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Wednesday, July 22, 2020SOU EXTENSION 4 GRANTED
Wednesday, July 22, 2020SOU EXTENSION 4 FILED
Wednesday, July 22, 2020SOU TEAS EXTENSION RECEIVED
Friday, January 31, 2020NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Wednesday, January 29, 2020SOU EXTENSION 3 GRANTED
Wednesday, January 29, 2020SOU EXTENSION 3 FILED
Wednesday, January 29, 2020SOU TEAS EXTENSION RECEIVED
Wednesday, July 24, 2019NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Monday, July 22, 2019SOU EXTENSION 2 GRANTED
Monday, July 22, 2019SOU EXTENSION 2 FILED
Monday, July 22, 2019SOU TEAS EXTENSION RECEIVED
Friday, February 1, 2019NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Wednesday, January 30, 2019SOU EXTENSION 1 GRANTED
Wednesday, January 30, 2019SOU EXTENSION 1 FILED
Wednesday, January 30, 2019SOU TEAS EXTENSION RECEIVED
Tuesday, October 30, 2018APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Tuesday, October 30, 2018TEAS CHANGE OF OWNER ADDRESS RECEIVED
Tuesday, July 31, 2018NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Tuesday, June 5, 2018OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, June 5, 2018PUBLISHED FOR OPPOSITION
Wednesday, May 16, 2018NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Thursday, May 3, 2018APPROVED FOR PUB - PRINCIPAL REGISTER
Thursday, May 3, 2018TEAS/EMAIL CORRESPONDENCE ENTERED
Thursday, May 3, 2018CORRESPONDENCE RECEIVED IN LAW OFFICE
Sunday, April 29, 2018ASSIGNED TO LIE
Monday, April 23, 2018TEAS RESPONSE TO OFFICE ACTION RECEIVED
Tuesday, March 13, 2018NOTIFICATION OF EXAMINER'S AMENDMENT/PRIORITY ACTION E-MAILED
Tuesday, March 13, 2018EXAMINER'S AMENDMENT/PRIORITY ACTION E-MAILED
Tuesday, March 13, 2018COMBINED EXAMINER'S AMENDMENT/PRIORITY ACTION AUTOMATIC ENTRY
Tuesday, March 13, 2018EXAMINERS AMENDMENT AND/OR PRIORITY ACTION - COMPLETED
Sunday, March 11, 2018ASSIGNED TO EXAMINER
Friday, December 8, 2017NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Friday, December 1, 2017NEW APPLICATION ENTERED