THE HEART OF IT Trademark

Trademark Overview


On Wednesday, June 25, 2025, a trademark application was filed for THE HEART OF IT with the United States Patent and Trademark Office. The USPTO has given the THE HEART OF IT trademark a serial number of 99253030. The federal status of this trademark filing is PUBLISHED FOR OPPOSITION as of Tuesday, December 23, 2025. This trademark is owned by TEGNA INC.. The THE HEART OF IT trademark is filed in the Education & Entertainment Services category with the following description:

Entertainment services, namely, an ongoing series featuring inspiring stories and human interest segments provided through television broadcasts and the internet; entertainment services, namely, production and distribution of ongoing television programs in the field of human interest stories and inspirational content; providing online non-downloadable videos in the field of human interest stories and inspirational content; entertainment services in the nature of a multimedia program series featuring human interest stories and inspirational content distributed via various platforms across multiple forms of transmission media
the heart of it

General Information


Serial Number99253030
Word MarkTHE HEART OF IT
Filing DateWednesday, June 25, 2025
Status686 - PUBLISHED FOR OPPOSITION
Status DateTuesday, December 23, 2025
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, December 23, 2025

Trademark Statements


Goods and ServicesEntertainment services, namely, an ongoing series featuring inspiring stories and human interest segments provided through television broadcasts and the internet; entertainment services, namely, production and distribution of ongoing television programs in the field of human interest stories and inspirational content; providing online non-downloadable videos in the field of human interest stories and inspirational content; entertainment services in the nature of a multimedia program series featuring human interest stories and inspirational content distributed via various platforms across multiple forms of transmission media

Classification Information


International Class041 - Education; providing of training; entertainment; sporting and cultural activities.
US Class Codes100, 101, 107
Class Status Code6 - Active
Class Status DateWednesday, June 25, 2025
Primary Code041
First Use Anywhere DateSunday, December 15, 2024
First Use In Commerce DateSunday, December 15, 2024

Trademark Owner History


Party NameTEGNA INC.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressTysons, VA 22102

Party NameTEGNA INC.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressTysons, VA 22102

Trademark Events


Event DateEvent Description
Wednesday, June 25, 2025NEW APPLICATION ENTERED
Wednesday, June 25, 2025NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Wednesday, June 25, 2025APPLICATION FILING RECEIPT MAILED
Friday, November 14, 2025ASSIGNED TO EXAMINER
Friday, November 21, 2025APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, December 17, 2025NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, December 23, 2025PUBLISHED FOR OPPOSITION
Tuesday, December 23, 2025OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED