THE HAPPY STEER Trademark
Trademark Overview
On Monday, November 17, 2025, a trademark application was filed for THE HAPPY STEER with the United States Patent and Trademark Office. The USPTO has given the THE HAPPY STEER trademark a serial number of 99499848. The federal status of this trademark filing is NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER as of Monday, November 17, 2025. This trademark is owned by Delta S.A.. The THE HAPPY STEER trademark is filed in the Meat & Processed Food Products, Advertising, Business and Retail Services, and Restaurant & Hotel Services categories with the following description:
Meat and meat extracts for culinary purposes; Frozen meat; Fresh meat; Cold cuts; Chorizo; Blood sausage; Pickles; Charcuterie; Edible toppers made of sliced meat for charcuterie; Eggs
Restaurant services; Bar services
Advertising and publicity services; Business administration services; Business administration and office work; Wholesale and retail store services featuring meats and meat extracts
General Information
| Serial Number | 99499848 |
| Word Mark | THE HAPPY STEER |
| Filing Date | Monday, November 17, 2025 |
| Status | 630 - NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER |
| Status Date | Monday, November 17, 2025 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | NOT AVAILABLE |
Trademark Statements
| Indication of Colors claimed | The color(s) red is/are claimed as a feature of the mark. |
| Goods and Services | Meat and meat extracts for culinary purposes; Frozen meat; Fresh meat; Cold cuts; Chorizo; Blood sausage; Pickles; Charcuterie; Edible toppers made of sliced meat for charcuterie; Eggs |
| Description of Mark | The mark consists of a face of a smiling bull in red within a red circle, the wording "The Happy" below that in red and the term "Steer" also in red and below "The Happy" and centered horizontally with respect to "The Happy" and the smiling bull within a circle. The color white represents background and is not part of the mark. |
| Goods and Services | Restaurant services; Bar services |
| NOT AVAILABLE | "STEER" |
| Goods and Services | Advertising and publicity services; Business administration services; Business administration and office work; Wholesale and retail store services featuring meats and meat extracts |
Classification Information
| International Class | 029 - Meat, fish, poultry and game; meat extracts; preserved, frozen, dried and cooked fruits and vegetables; jellies, jams, compotes; eggs, milk and milk products; edible oils and fats. |
| US Class Codes | 046 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, November 17, 2025 |
| Primary Code | 029 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, November 17, 2025 |
| Primary Code | 035 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 043 - Services for providing food and drink; temporary accommodations. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, November 17, 2025 |
| Primary Code | 043 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
Trademark Owner History
| Party Name | Delta S.A. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 85 - NOT AVAILABLE |
| Address | Montevideo 11300 UY |
Trademark Events
| Event Date | Event Description |
| Monday, November 17, 2025 | NEW APPLICATION ENTERED |
| Monday, November 17, 2025 | APPLICATION FILING RECEIPT MAILED |