THE GUARDIAN CHOICE Trademark

Trademark Overview


On Monday, July 14, 2008, a trademark application was filed for THE GUARDIAN CHOICE with the United States Patent and Trademark Office. The USPTO has given the THE GUARDIAN CHOICE trademark a serial number of 77521160. The federal status of this trademark filing is CANCELLED - SECTION 8 as of Friday, February 28, 2020. This trademark is owned by The Guardian Life Insurance Company of America. The THE GUARDIAN CHOICE trademark is filed in the Insurance & Financial Services category with the following description:

Financial investment services, namely, management and selection of funding vehicles for use in connection with qualified retirement plans
the guardian choice

General Information


Serial Number77521160
Word MarkTHE GUARDIAN CHOICE
Filing DateMonday, July 14, 2008
Status710 - CANCELLED - SECTION 8
Status DateFriday, February 28, 2020
Registration Number3659171
Registration DateTuesday, July 21, 2009
Mark Drawing4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, December 23, 2008

Trademark Statements


Goods and ServicesFinancial investment services, namely, management and selection of funding vehicles for use in connection with qualified retirement plans

Classification Information


International Class036 - Insurance; financial affairs; monetary affairs; real estate affairs.
US Class Codes100, 101, 102
Class Status Code2 - Sec. 8 - Entire Registration
Class Status DateFriday, February 28, 2020
Primary Code036
First Use Anywhere DateFriday, August 1, 2008
First Use In Commerce DateFriday, August 1, 2008

Trademark Owner History


Party NameThe Guardian Life Insurance Company of America
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressNew York, NY 10004

Party NameThe Guardian Life Insurance Company of America
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressNew York, NY 10004

Party NameThe Guardian Life Insurance Company of America
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressNew York, NY 10004

Trademark Events


Event DateEvent Description
Friday, February 28, 2020CANCELLED SEC. 8 (10-YR)/EXPIRED SECTION 9
Thursday, September 26, 2019APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Thursday, September 26, 2019TEAS CHANGE OF OWNER ADDRESS RECEIVED
Wednesday, April 5, 2017REVIEW OF CORRESPONDENCE COMPLETE - ADDRESS UPDATED
Tuesday, January 31, 2017CORRESPONDENCE RECEIVED IN LAW OFFICE
Wednesday, August 26, 2015NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - MAILED
Wednesday, August 26, 2015REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Wednesday, August 26, 2015CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Monday, July 27, 2015TEAS SECTION 8 & 15 RECEIVED
Tuesday, July 21, 2009REGISTERED-PRINCIPAL REGISTER
Tuesday, June 16, 2009LAW OFFICE REGISTRATION REVIEW COMPLETED
Thursday, June 11, 2009ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Thursday, June 4, 2009STATEMENT OF USE PROCESSING COMPLETE
Thursday, May 14, 2009USE AMENDMENT FILED
Thursday, June 4, 2009CASE ASSIGNED TO INTENT TO USE PARALEGAL
Thursday, May 14, 2009TEAS STATEMENT OF USE RECEIVED
Tuesday, March 17, 2009NOA MAILED - SOU REQUIRED FROM APPLICANT
Tuesday, December 23, 2008PUBLISHED FOR OPPOSITION
Wednesday, December 3, 2008NOTICE OF PUBLICATION
Wednesday, November 19, 2008LAW OFFICE PUBLICATION REVIEW COMPLETED
Wednesday, November 19, 2008ASSIGNED TO LIE
Friday, November 14, 2008APPROVED FOR PUB - PRINCIPAL REGISTER
Friday, November 14, 2008EXAMINER'S AMENDMENT ENTERED
Friday, November 14, 2008NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Friday, November 14, 2008EXAMINERS AMENDMENT E-MAILED
Friday, November 14, 2008EXAMINERS AMENDMENT -WRITTEN
Tuesday, September 23, 2008NOTIFICATION OF NON-FINAL ACTION E-MAILED
Tuesday, September 23, 2008NON-FINAL ACTION E-MAILED
Tuesday, September 23, 2008NON-FINAL ACTION WRITTEN
Monday, September 22, 2008ASSIGNED TO EXAMINER
Thursday, July 17, 2008NEW APPLICATION ENTERED IN TRAM