| Serial Number | 99174124 |
| Word Mark | THE GREY TAKE PRESENTED BY BROOKDALE |
| Filing Date | Wednesday, May 7, 2025 |
| Status | 686 - PUBLISHED FOR OPPOSITION |
| Status Date | Tuesday, January 6, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, January 6, 2026 |
| Goods and Services | Lead generation services; Lead nurture services; Business administration services in the field of healthcare; Business management assistance services, namely, assisting senior residential retirement, independent living, assisted living, skilled nursing, nursing home, memory care, health, home care, and long-term care facilities to improve customer outcomes and satisfaction with healthcare providers; Advertisements in the field of senior residential retirement, independent living, assisted living, skilled nursing, nursing home, memory care, health, home care, and long-term care facilities |
| Goods and Services | Downloadable podcasts in the field of upcoming innovations and technology for gaining seniors, memory care, senior residential retirement, independent living, assisted living, skilled nursing, nursing home, health, home care, and long-term care facilities |
| Goods and Services | Entertainment services, namely, providing podcasts in the field of upcoming innovations and technology for aging seniors, senior residential retirement, independent living, assisted living, skilled nursing, nursing home, memory care, health, home care, and long-term care facilities |
| International Class | 009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus. |
| US Class Codes | 021, 023, 026, 036, 038 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, May 7, 2025 |
| Primary Code | 009 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, May 7, 2025 |
| Primary Code | 035 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 041 - Education; providing of training; entertainment; sporting and cultural activities. |
| US Class Codes | 100, 101, 107 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, May 7, 2025 |
| Primary Code | 041 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| Party Name | Brookdale Senior Living Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Brentwood, TN 37027 |
| Party Name | Brookdale Senior Living Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Brentwood, TN 37027 |
| Event Date | Event Description |
| Wednesday, May 7, 2025 | NEW APPLICATION ENTERED |
| Wednesday, May 7, 2025 | APPLICATION FILING RECEIPT MAILED |
| Thursday, May 8, 2025 | TEAS VOLUNTARY AMENDMENT RECEIVED |
| Thursday, May 8, 2025 | TEAS AMENDMENT ENTERED BEFORE ATTORNEY ASSIGNED |
| Tuesday, September 16, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, September 23, 2025 | ASSIGNED TO EXAMINER |
| Thursday, September 25, 2025 | NON-FINAL ACTION WRITTEN |
| Thursday, September 25, 2025 | NON-FINAL ACTION E-MAILED |
| Thursday, September 25, 2025 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Thursday, November 20, 2025 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Thursday, November 20, 2025 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Thursday, November 20, 2025 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Monday, December 8, 2025 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, December 31, 2025 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, January 6, 2026 | PUBLISHED FOR OPPOSITION |
| Tuesday, January 6, 2026 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |