| Serial Number | 85755130 |
| Word Mark | THE GREAT COVERUP |
| Filing Date | Tuesday, October 16, 2012 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Friday, September 11, 2020 |
| Registration Number | 4478862 |
| Registration Date | Tuesday, February 4, 2014 |
| Mark Drawing | 4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, March 26, 2013 |
| Goods and Services | Concealers |
| Pseudo Mark | THE GREAT COVER UP |
| International Class | 003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices. |
| US Class Codes | 001, 004, 006, 050, 051, 052 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, September 11, 2020 |
| Primary Code | 003 |
| First Use Anywhere Date | Wednesday, August 14, 2013 |
| First Use In Commerce Date | Wednesday, August 14, 2013 |
| Party Name | DIVINIUM LABS |
| Party Type | 32 - New Owner After Registration |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | CULVER CITY, CA 90232 |
| Party Name | PERSONALIZED BEAUTY DISCOVERY, INC. |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 03 - Corporation |
| Address | SAN MATEO, CA 94401 |
| Party Name | L'Oreal USA Creative, Inc. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | New York, NY 10017 |
| Party Name | L'Oreal USA Creative, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | New York, NY 10017 |
| Party Name | L'Oreal USA Creative, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | New York, NY 10017 |
| Event Date | Event Description |
| Friday, September 11, 2020 | CANCELLED SEC. 8 (6-YR) |
| Wednesday, December 11, 2019 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Wednesday, December 11, 2019 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Monday, February 4, 2019 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Wednesday, January 30, 2019 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Friday, September 30, 2016 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Friday, September 30, 2016 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Wednesday, September 28, 2016 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Monday, June 6, 2016 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Tuesday, February 4, 2014 | REGISTERED-PRINCIPAL REGISTER |
| Wednesday, January 1, 2014 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE MAILED |
| Tuesday, December 31, 2013 | LAW OFFICE REGISTRATION REVIEW COMPLETED |
| Tuesday, December 31, 2013 | ASSIGNED TO LIE |
| Thursday, December 5, 2013 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Wednesday, November 20, 2013 | STATEMENT OF USE PROCESSING COMPLETE |
| Thursday, October 17, 2013 | USE AMENDMENT FILED |
| Monday, November 18, 2013 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Monday, November 18, 2013 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Thursday, October 17, 2013 | TEAS STATEMENT OF USE RECEIVED |
| Tuesday, May 21, 2013 | NOA MAILED - SOU REQUIRED FROM APPLICANT |
| Tuesday, March 26, 2013 | PUBLISHED FOR OPPOSITION |
| Wednesday, March 6, 2013 | NOTICE OF PUBLICATION |
| Friday, February 15, 2013 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Friday, February 8, 2013 | ASSIGNED TO EXAMINER |
| Saturday, October 20, 2012 | NOTICE OF PSEUDO MARK MAILED |
| Friday, October 19, 2012 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM |
| Friday, October 19, 2012 | NEW APPLICATION ENTERED IN TRAM |