THE GOLD STANDARD. ACCEPT NO SUBSTITUTES. Trademark
Trademark Overview
On Friday, March 2, 2018, a trademark application was filed for THE GOLD STANDARD. ACCEPT NO SUBSTITUTES. with the United States Patent and Trademark Office. The USPTO has given the THE GOLD STANDARD. ACCEPT NO SUBSTITUTES. trademark a serial number of 87818025. The federal status of this trademark filing is CANCELLED - SECTION 8 as of Friday, November 21, 2025. This trademark is owned by CHURCH & DWIGHT CO., INC.. The THE GOLD STANDARD. ACCEPT NO SUBSTITUTES. trademark is filed in the Pharmaceutical Products category with the following description:
Personal lubricants
General Information
| Serial Number | 87818025 |
| Word Mark | THE GOLD STANDARD. ACCEPT NO SUBSTITUTES. |
| Filing Date | Friday, March 2, 2018 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Friday, November 21, 2025 |
| Registration Number | 5746987 |
| Registration Date | Tuesday, May 7, 2019 |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, June 19, 2018 |
Trademark Statements
| Goods and Services | Personal lubricants |
Classification Information
| International Class | 005 - Pharmaceutical and veterinary preparations; sanitary preparations for medical purposes; dietetic substances adapted for medical use, food for babies; plasters, materials for dressings; material for stopping teeth, dental wax; disinfectants; preparations for destroying vermin; fungicides, herbicides. |
| US Class Codes | 006, 018, 044, 046, 051, 052 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, November 21, 2025 |
| Primary Code | 005 |
| First Use Anywhere Date | Monday, December 10, 2018 |
| First Use In Commerce Date | Monday, December 10, 2018 |
Trademark Owner History
| Party Name | CHURCH & DWIGHT CO., INC. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Ewing, NJ 08628 |
| Party Name | CHURCH & DWIGHT CO., INC. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Ewing, NJ 08628 |
| Party Name | CHURCH & DWIGHT CO., INC. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Ewing, NJ 08628 |
Trademark Events
| Event Date | Event Description |
| Tuesday, March 6, 2018 | NEW APPLICATION ENTERED |
| Friday, March 9, 2018 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Thursday, May 10, 2018 | ASSIGNED TO EXAMINER |
| Wednesday, May 16, 2018 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, May 30, 2018 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, June 19, 2018 | PUBLISHED FOR OPPOSITION |
| Tuesday, June 19, 2018 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, August 14, 2018 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Wednesday, February 13, 2019 | TEAS STATEMENT OF USE RECEIVED |
| Thursday, March 7, 2019 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Wednesday, February 13, 2019 | USE AMENDMENT FILED |
| Thursday, March 7, 2019 | STATEMENT OF USE PROCESSING COMPLETE |
| Sunday, March 31, 2019 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Tuesday, April 2, 2019 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |
| Tuesday, May 7, 2019 | REGISTERED-PRINCIPAL REGISTER |
| Thursday, June 30, 2022 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Thursday, June 30, 2022 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Thursday, June 30, 2022 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Thursday, June 30, 2022 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Thursday, June 30, 2022 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Tuesday, May 7, 2024 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Friday, November 21, 2025 | CANCELLED SEC. 8 (6-YR) |
