| Serial Number | 85326045 |
| Word Mark | THE GOLD STANDARD |
| Filing Date | Friday, May 20, 2011 |
| Status | 702 - SECTION 8 & 15 - ACCEPTED AND ACKNOWLEDGED |
| Status Date | Thursday, December 24, 2020 |
| Registration Number | 4635012 |
| Registration Date | Tuesday, November 11, 2014 |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, August 26, 2014 |
| Goods and Services | jewelry casting; jewelry remounting; custom manufacture of jewelry for others; die casting, metal casting, and treatment of metal in the field of precious metals and jewelry making; metal refining services, namely, jewelry scrap, gold, platinum, and palladium refining; providing a website featuring information about environmentally friendly manufacturing and recycling practices in the jewelry industry |
| Goods and Services | hard solder, solder pastes, solder wire, silver solder, gold solder |
| Goods and Services | jewelry; jewelry obtained from, and manufactured with, ecologically friendly methods and sources; diamonds; diamonds obtained from conflict-free sources; gems; diamonds and gems obtained in an ethical manner; precious metals and precious metal alloys; recycled precious metals and precious metal alloys; non-monetary coins; precious metal bullion, gold bullion; metal wire and tubing for use in the making of jewelry, namely, jewelry cable and tubing |
| NOT AVAILABLE | "GOLD" |
| International Class | 006 - Common metals and their alloys; metal building materials; transportable buildings of metal; materials of metal for railway tracks; nonelectric cables and wires of common metal; ironmongery, small items of metal hardware; pipes and tubes of metal; safes; goods of common metal not included in other classes; ores. |
| US Class Codes | 002, 012, 013, 014, 023, 025, 050 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, May 24, 2011 |
| Primary Code | 006 |
| First Use Anywhere Date | Saturday, September 1, 2007 |
| First Use In Commerce Date | Saturday, September 1, 2007 |
| International Class | 014 - Precious metals and their alloys and goods in precious metals or coated therewith, not included in other classes; jewelry, precious stones; horological and chronometric instruments. |
| US Class Codes | 002, 027, 028, 050 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, May 24, 2011 |
| Primary Code | 014 |
| First Use Anywhere Date | Saturday, September 1, 2007 |
| First Use In Commerce Date | Saturday, September 1, 2007 |
| International Class | 040 - Treatment of materials. |
| US Class Codes | 100, 103, 106 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, May 24, 2011 |
| Primary Code | 040 |
| First Use Anywhere Date | Saturday, September 1, 2007 |
| First Use In Commerce Date | Saturday, September 1, 2007 |
| Party Name | Hoover & Strong, Inc. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | North Chesterfield, VA 23236 |
| Party Name | Hoover & Strong, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Richmond, VA 23236 |
| Party Name | Hoover & Strong, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Richmond, VA 23236 |
| Event Date | Event Description |
| Tuesday, March 6, 2012 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Tuesday, May 24, 2011 | NEW APPLICATION ENTERED |
| Tuesday, May 24, 2011 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Wednesday, September 7, 2011 | ASSIGNED TO EXAMINER |
| Friday, September 9, 2011 | NON-FINAL ACTION WRITTEN |
| Friday, September 9, 2011 | NON-FINAL ACTION E-MAILED |
| Friday, September 9, 2011 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Friday, August 30, 2013 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Tuesday, March 20, 2012 | ASSIGNED TO LIE |
| Monday, March 26, 2012 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Monday, March 26, 2012 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Friday, April 6, 2012 | LETTER OF SUSPENSION E-MAILED |
| Friday, April 6, 2012 | NOTIFICATION OF LETTER OF SUSPENSION E-MAILED |
| Friday, April 6, 2012 | SUSPENSION LETTER WRITTEN |
| Thursday, October 11, 2012 | REPORT COMPLETED SUSPENSION CHECK CASE STILL SUSPENDED |
| Wednesday, April 17, 2013 | REPORT COMPLETED SUSPENSION CHECK CASE STILL SUSPENDED |
| Friday, August 30, 2013 | TEAS RESPONSE TO SUSPENSION INQUIRY RECEIVED |
| Friday, August 30, 2013 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Friday, March 14, 2014 | NON-FINAL ACTION WRITTEN |
| Wednesday, September 18, 2013 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Thursday, September 19, 2013 | SUSPENSION LETTER WRITTEN |
| Thursday, September 19, 2013 | LETTER OF SUSPENSION E-MAILED |
| Thursday, September 19, 2013 | NOTIFICATION OF LETTER OF SUSPENSION E-MAILED |
| Wednesday, January 29, 2014 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, January 29, 2014 | LAW OFFICE PUBLICATION REVIEW COMPLETED |
| Monday, February 10, 2014 | WITHDRAWN FROM PUB - OG REVIEW QUERY |
| Wednesday, February 26, 2014 | PREVIOUS ALLOWANCE COUNT WITHDRAWN |
| Friday, March 14, 2014 | NON-FINAL ACTION E-MAILED |
| Friday, March 14, 2014 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Tuesday, August 26, 2014 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Monday, June 9, 2014 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Monday, June 9, 2014 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Tuesday, June 10, 2014 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Tuesday, July 22, 2014 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Tuesday, July 22, 2014 | LAW OFFICE PUBLICATION REVIEW COMPLETED |
| Wednesday, August 6, 2014 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, August 26, 2014 | PUBLISHED FOR OPPOSITION |
| Thursday, December 24, 2020 | REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. |
| Tuesday, November 11, 2014 | REGISTERED-PRINCIPAL REGISTER |
| Monday, November 11, 2019 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Thursday, October 1, 2020 | TEAS SECTION 8 & 15 RECEIVED |
| Wednesday, December 23, 2020 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Thursday, December 24, 2020 | NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED |
| Tuesday, July 2, 2024 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Wednesday, July 3, 2024 | OFFICE ACTION ISSUED POU1 |
| Saturday, November 11, 2023 | COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED |
| Friday, June 28, 2024 | TEAS SECTION 8 & 9 RECEIVED |