| Serial Number | 97776586 |
| Word Mark | THE GO-TO |
| Filing Date | Wednesday, February 1, 2023 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, October 24, 2023 |
| Registration Number | 7202083 |
| Registration Date | Tuesday, October 24, 2023 |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, August 8, 2023 |
| Goods and Services | Seasonings; Spice mixes |
| International Class | 030 - Coffee, tea, cocoa, sugar, rice, tapioca, sago, artificial coffee; flour and preparations made from cereals, bread, pastry and confectionery, ices; honey, treacle; yeast, baking powder; salt, mustard; vinegar, sauces (condiments); spices; ice. |
| US Class Codes | 046 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, February 21, 2023 |
| Primary Code | 030 |
| First Use Anywhere Date | Friday, October 28, 2022 |
| First Use In Commerce Date | Friday, October 28, 2022 |
| Party Name | Fire & Smoke Society, LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Little Rock, AR 72209 |
| Party Name | Fire & Smoke Society, LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Little Rock, AR 72209 |
| Party Name | Fire & Smoke Society, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Little Rock, AR 72209 |
| Event Date | Event Description |
| Tuesday, February 21, 2023 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Thursday, June 29, 2023 | ASSIGNED TO EXAMINER |
| Wednesday, July 19, 2023 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, August 8, 2023 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, February 7, 2023 | NEW APPLICATION ENTERED |
| Friday, June 30, 2023 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Tuesday, August 8, 2023 | PUBLISHED FOR OPPOSITION |
| Thursday, June 26, 2025 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Thursday, June 26, 2025 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Thursday, June 26, 2025 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Tuesday, October 24, 2023 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, October 24, 2023 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |