| Serial Number | 87206070 |
| Word Mark | THE GENIUS OF PLAY |
| Filing Date | Monday, October 17, 2016 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, June 23, 2020 |
| Registration Number | 6082643 |
| Registration Date | Tuesday, June 23, 2020 |
| Mark Drawing | 5 - Drawing with word(s) / letter(s) / number(s) in Stylized form |
| Published for Opposition Date | Tuesday, April 7, 2020 |
| Goods and Services | Providing online newsletters featuring ideas, tips, research and news in the field of children's play; providing expert advice on the value of children's play as it relates to child educational and social development; providing an internet website featuring educational news and information relating to the history of toys, the history of children's play, child educational and social development, ideas for children's play, and educational benefits of children's play |
| Description of Mark | The mark consists of the wording "THE GENIUS OF PLAY" in stylized form. |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Goods and Services | Providing an internet website featuring recommendations for children's toys |
| Goods and Services | Providing research on the value of play and child development; computer services, namely, creating an on-line community related to children's play and child development for users to participate in discussions, get feedback from their peers, form virtual communities, engage in social networking, get expert tips, enter sweepstakes |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Saturday, December 21, 2019 |
| Primary Code | 035 |
| First Use Anywhere Date | Tuesday, November 18, 2014 |
| First Use In Commerce Date | Tuesday, November 18, 2014 |
| International Class | 041 - Education; providing of training; entertainment; sporting and cultural activities. |
| US Class Codes | 100, 101, 107 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, October 21, 2016 |
| Primary Code | 041 |
| First Use Anywhere Date | Tuesday, November 18, 2014 |
| First Use In Commerce Date | Tuesday, November 18, 2014 |
| International Class | 042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, October 21, 2016 |
| Primary Code | 042 |
| First Use Anywhere Date | Tuesday, November 18, 2014 |
| First Use In Commerce Date | Tuesday, November 18, 2014 |
| Party Name | THE TOY ASSOCIATION, INC. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | NEW YORK, NY 10018 |
| Party Name | THE TOY ASSOCIATION, INC. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | NEW YORK, NY 10018 |
| Party Name | THE TOY ASSOCIATION, INC. |
| Party Type | 11 - New Owner Before Publication |
| Legal Entity Type | 03 - Corporation |
| Address | NEW YORK, NY 10018 |
| Party Name | Toy Industry Association, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | New York, NY 10010 |
| Event Date | Event Description |
| Wednesday, February 1, 2017 | NON-FINAL ACTION WRITTEN |
| Thursday, October 20, 2016 | NEW APPLICATION ENTERED |
| Friday, October 21, 2016 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Wednesday, January 25, 2017 | ASSIGNED TO EXAMINER |
| Wednesday, February 1, 2017 | NON-FINAL ACTION E-MAILED |
| Wednesday, February 1, 2017 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Friday, March 10, 2017 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Friday, March 10, 2017 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Saturday, March 11, 2017 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Monday, April 10, 2017 | NON-FINAL ACTION WRITTEN |
| Monday, April 10, 2017 | NON-FINAL ACTION E-MAILED |
| Monday, April 10, 2017 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Wednesday, May 24, 2017 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Monday, October 9, 2017 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Monday, October 9, 2017 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Tuesday, October 10, 2017 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Saturday, November 11, 2017 | PRIORITY ACTION WRITTEN |
| Saturday, November 11, 2017 | PRIORITY ACTION E-MAILED |
| Saturday, November 11, 2017 | NOTIFICATION OF PRIORITY ACTION E-MAILED |
| Wednesday, February 14, 2018 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Wednesday, February 14, 2018 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Thursday, February 15, 2018 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Monday, April 2, 2018 | NON-FINAL ACTION WRITTEN |
| Monday, April 2, 2018 | NON-FINAL ACTION E-MAILED |
| Monday, April 2, 2018 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Monday, October 1, 2018 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Monday, October 1, 2018 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Tuesday, October 2, 2018 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Monday, November 26, 2018 | NON-FINAL ACTION WRITTEN |
| Monday, November 26, 2018 | NON-FINAL ACTION E-MAILED |
| Monday, November 26, 2018 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Tuesday, May 28, 2019 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Tuesday, May 28, 2019 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Wednesday, May 29, 2019 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Thursday, May 30, 2019 | TEAS VOLUNTARY AMENDMENT RECEIVED |
| Thursday, May 30, 2019 | PRELIMINARY/VOLUNTARY AMENDMENT - ENTERED |
| Friday, December 20, 2019 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Friday, December 20, 2019 | TEAS REQUEST FOR RECONSIDERATION RECEIVED |
| Saturday, December 21, 2019 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Monday, February 3, 2020 | ASSIGNED TO EXAMINER |
| Thursday, May 30, 2019 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Thursday, June 20, 2019 | FINAL REFUSAL WRITTEN |
| Thursday, June 20, 2019 | FINAL REFUSAL E-MAILED |
| Thursday, June 20, 2019 | NOTIFICATION OF FINAL REFUSAL EMAILED |
| Friday, February 28, 2020 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, March 18, 2020 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, April 7, 2020 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, June 23, 2020 | REGISTERED-PRINCIPAL REGISTER |
| Monday, June 23, 2025 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Tuesday, April 7, 2020 | PUBLISHED FOR OPPOSITION |