THE GENERALS CIRCLE Trademark
Trademark Overview
On Thursday, June 26, 2025, a trademark application was filed for THE GENERALS CIRCLE with the United States Patent and Trademark Office. The USPTO has given the THE GENERALS CIRCLE trademark a serial number of 99254434. The federal status of this trademark filing is PUBLISHED FOR OPPOSITION as of Tuesday, December 16, 2025. This trademark is owned by Swedish Match North Europe AB. The THE GENERALS CIRCLE trademark is filed in the Advertising, Business and Retail Services category with the following description:
Administration of a customer loyalty program which provides rewards in the nature of coupon offers, merchandise, travel, or event access upon completion of a series of engagement tasks
General Information
| Serial Number | 99254434 |
| Word Mark | THE GENERALS CIRCLE |
| Filing Date | Thursday, June 26, 2025 |
| Status | 686 - PUBLISHED FOR OPPOSITION |
| Status Date | Tuesday, December 16, 2025 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, December 16, 2025 |
Trademark Statements
| Description of Mark | The mark consists of the word "THE" on top of the word "GENERALS" on top of the word "CIRCLE" all to the right of a half circle design made of elongated triangles in the shape of a fan. |
| Goods and Services | Administration of a customer loyalty program which provides rewards in the nature of coupon offers, merchandise, travel, or event access upon completion of a series of engagement tasks |
Classification Information
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, June 26, 2025 |
| Primary Code | 035 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
Trademark Owner History
| Party Name | Swedish Match North Europe AB |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 99 - Other |
| Address | Stockholm SE-118 85
SE |
| Party Name | Swedish Match North Europe AB |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 99 - Other |
| Address | Stockholm SE-118 85
SE |
Trademark Events
| Event Date | Event Description |
| Thursday, June 26, 2025 | NEW APPLICATION ENTERED |
| Thursday, June 26, 2025 | APPLICATION FILING RECEIPT MAILED |
| Monday, November 3, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Monday, November 3, 2025 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Friday, November 14, 2025 | ASSIGNED TO EXAMINER |
| Friday, November 14, 2025 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, December 10, 2025 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, December 16, 2025 | PUBLISHED FOR OPPOSITION |
| Tuesday, December 16, 2025 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
