| Serial Number | 88745115 |
| Word Mark | THE GEM THEORY |
| Filing Date | Thursday, January 2, 2020 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, October 6, 2020 |
| Registration Number | 6171268 |
| Registration Date | Tuesday, October 6, 2020 |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, May 12, 2020 |
| Description of Mark | The mark consists of an image of a precious stone with drippings forming the words "THE GEM THEORY" in a stylized script font. |
| Goods and Services | Jewelry and imitation jewelry, namely, anklets, amulets, and bracelets; Brooches being jewelry; Bronze, Gold and Silver jewelry; Jewelry brooches; Jewelry charms; Costume jewelry; Diamond jewelry; Precious and semi-precious stone jewelry; Identification bracelets; Imitation jewellery; Watches; Jewellery chains; Jewellery plated with precious metals; Jewelry for attachment to clothing; Lapel pins; Necklaces; Pearls; Ornamental lapel pins; Pins being jewelry; Rings; Jewelry, namely, stainless steel necklaces and bracelets; Earrings |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| NOT AVAILABLE | "GEM" |
| International Class | 014 - Precious metals and their alloys and goods in precious metals or coated therewith, not included in other classes; jewelry, precious stones; horological and chronometric instruments. |
| US Class Codes | 002, 027, 028, 050 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, January 8, 2020 |
| Primary Code | 014 |
| First Use Anywhere Date | Thursday, August 1, 2019 |
| First Use In Commerce Date | Thursday, August 1, 2019 |
| Party Name | UNITED BRANDS GROUP LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | New York, NY 10018 |
| Party Name | UNITED BRANDS GROUP LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | New York, NY 10018 |
| Party Name | UNITED BRANDS GROUP LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | New York, NY 10018 |
| Event Date | Event Description |
| Wednesday, January 8, 2020 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Monday, January 6, 2020 | NEW APPLICATION ENTERED |
| Tuesday, March 24, 2020 | ASSIGNED TO EXAMINER |
| Tuesday, March 24, 2020 | EXAMINERS AMENDMENT E-MAILED |
| Tuesday, March 24, 2020 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Tuesday, March 24, 2020 | EXAMINER'S AMENDMENT ENTERED |
| Tuesday, March 24, 2020 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Thursday, April 2, 2020 | ASSIGNED TO LIE |
| Thursday, January 9, 2020 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Friday, February 7, 2020 | TEAS VOLUNTARY AMENDMENT RECEIVED |
| Friday, February 7, 2020 | TEAS AMENDMENT ENTERED BEFORE ATTORNEY ASSIGNED |
| Tuesday, March 24, 2020 | EXAMINERS AMENDMENT -WRITTEN |
| Tuesday, May 12, 2020 | PUBLISHED FOR OPPOSITION |
| Tuesday, August 18, 2020 | TEAS STATEMENT OF USE RECEIVED |
| Tuesday, September 1, 2020 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Thursday, September 3, 2020 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |
| Tuesday, October 6, 2020 | REGISTERED-PRINCIPAL REGISTER |
| Wednesday, April 22, 2020 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, May 12, 2020 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, July 7, 2020 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Tuesday, August 18, 2020 | USE AMENDMENT FILED |
| Tuesday, September 1, 2020 | STATEMENT OF USE PROCESSING COMPLETE |
| Wednesday, September 2, 2020 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Monday, October 6, 2025 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |