| Serial Number | 87270903 |
| Word Mark | THE FRIENDLY SWEDE |
| Filing Date | Friday, December 16, 2016 |
| Status | 704 - PARTIAL SECTION 8 ACCEPTED |
| Status Date | Monday, December 8, 2025 |
| Registration Number | 5478410 |
| Registration Date | Tuesday, May 29, 2018 |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, March 13, 2018 |
| Goods and Services | [ Advertising services; Business management; Business administration services; providing commercial trading and consumer business information services; On-line trading services in which seller posts products to be auctioned and bidding is done via the Internet; providing television home shopping services in the field of general consumer merchandise; Import and export agency services; Distribution of samples for publicity purposes; Product marketing services; Publication of publicity materials; Sales promotion; Search engine optimisation for sales promotion; Promotion, advertising and marketing of on-line websites of others; Publicity and sales promotion services; Advertising, marketing and promotion services; Dissemination of advertising matter; Compilation of advertisements for use as web pages on the Internet; Distribution of product samples for publicity purposes; Business merchandising display services; Business administration services for processing sales made on the internet; Sales account management services; Electronic commerce services, namely, providing information about products via telecommunication networks for advertising and sales purposes ] |
| Goods and Services | [ Tents for camping; Tents for mountaineering or camping; Tents; Bivi bags, namely, one person tents; Tarpaulins, awnings, tents, and unfitted vehicle covers of textile; Ropes for tents; Cord; Rope ladders; Synthetic ropes; Ropes for mountaineering; Ropes and strings; Hammocks; netting; Fitted cotton nets; Fishing nets; Nets for camouflage; textile screens for protection against the wind for attachment to fences and borders; Canopies of textile or synthetic materials for use in angling; Awnings of textile having special filters permitting a suntan without burning; Sun screens, of textile for use of canopies; Tents for use in angling; Tents made of textile materials; Tents for caravans; Canopies of textile or synthetic materials for breaking the wind; Binding bands, not of metal; Outdoor blinds of textile; All-purpose tarpaulins of plastic; Covers for camouflage, namely, nets for camouflage; Awnings of textile and tarpaulins; Unfitted waterproof covering sheets and unfitted plastic waterproof covers for the aforementioned products; Unfitted coverings in the nature of tarpaulins; Tarpaulins made from plastics coated materials; Waterproof bags, namely, wet bags for temporary storage of wet and/or soiled cloth diapers; Groundsheets; Vinyl ground cloth; Bags made of textile for the storage of tents; Tarpaulins ] |
| Goods and Services | Bracelets; Necklaces |
| Description of Mark | The mark consists of the stylized text "THE FRIENDLY SWEDE" in blue where the "the" is in the middle of the "I" in "FRIENDLY" with a stylized crown in yellow and gold to the left of the text. |
| Goods and Services | [ Pocket knives with multi-purpose attachments; Diving knives; Mountaineering pickels; Wire cutters; ] hand tools, namely, pruning saws; [ Pruning knives; hand tools, namely, weed diggers; Hoes; ] Hand-operated cutting tools for forestry; [ Rakes; Spades; Cutter bars; Hammers; ] Fire irons; [ Fireplace pokers, shovels, and brushes sold as a unit; Hunting knives; Knives; Ice axes; Ice picks; Hand tools, namely, hand-operated grafting tools; Multi-purpose shears; Hand-operated Tin openers, non-electric; Biodegradable cutlery; Table forks; Table knives; Can tab puller; Forks; Fishing knives; Fish scalers; Can openers, non-electric; Table cutlery; Barbecue curling tongs; Working knives; Blades for pocket and working knives; Knife bags; ] Saws; [ Saw blades for use with manually hand-operated hand saws; Saws for cutting branches; Crosscut Saw blades; Hand tools for use with burning campfires and previously burnt campfires, namely, fire pokers to move burning logs and previously burnt logs, tongs to pick up burning logs and previously burnt logs; Pocket shears; Hand-operated agricultural implements, namely, broadforks; Hand shears, namely, hand operated pocket shears; Knives for hobby use; Scissors; Glass cutters; Nippers; Scissor blades; Blades for hand saws; Jack knives; Hatchets; Knife sharpeners; Saw holders; Utility knives; Axes; Pruning shears; Gardening tools, namely, weeding forks; Hand-operated agricultural implements, namely, broadforks, chicken pluckers, and cider presses; Bush hand hooks; Gardening scissors; Secateurs; Fireplace shovels; Fishing tackle pliers; Scaling knives; Fishing line cutters; Hand tools, namely, foundry ladles; Extensions for hand tools; Ice hammers; ] Hand-operated air pumps [ ; Diving Knife holders; tweezers; Snow shovels; Shears; Tool aprons; Tool belts ] |
| Goods and Services | [ Furniture for camping; ] Sleeping bags for camping; [ Foam camping mattresses; ] Sleeping mats for camping; [ Air mattresses for use when camping; Inflatable mattresses for use when camping; ] Sleeping mats; Nap mats; Slumber sleeping bags [ ; Camp beds, namely, cots; Unfitted waterproof covering sheets and unfitted plastic waterproof covers for the aforementioned products; Tent pegs, not of metal ] |
| Indication of Colors claimed | The color(s) blue, yellow and gold is/are claimed as a feature of the mark. |
| Goods and Services | [ All-purpose sport bags for use by campers; wheeled tote bags; ] Bags for sports; [ Wheeled bags; ] Bags and holdalls for sports clothing; Garment bags for travel; [ Bags for climbers in the nature of all-purpose carrying bags; Holdalls for sports clothing; ] Backpacks; Small rucksacks; [ Hiking rucksacks; Hiking bags; Walking staffs; Umbrellas; Umbrella covers; Luggage tags; Cross-body bags; ] Shoulder bags; [ Rubber luggage tags; Metal luggage tags; Plastic luggage tags; Bumbags; Reusable shopping bags; brief-type portfolios; Flexible garment bags for travel; Flight bags; Cases of imitation leather; ] Overnight cases; Gym bags; [ Wrist mounted carryall bags; Wrist-mounted wallets; Animal Game bags; Carry-on bags; Portmanteaus; Card wallets; Credit-card holders; Credit card cases; Hipsacks; ] Belt bags and hip bags; [ sponge bags, namely, cosmetics bags sold empty; Keycases; Key bags; Wallets; ] luggage Business cases; [ Leather Pouches; Fitted protective covers for luggage; ] Overnight bags; [ Straps for handbags; ] Travel luggage; [ Traveling trunks; Garment bags for travel; Travelling sets, namely, garment bags and overnight bags for travel; ] Traveling bags; [ Suitcases; Wheeled suitcases; Travelling bags made of imitation leather; ] Travel bags made of plastic materials; [ School knapsacks; Daypacks; Rucksacks on castors; Book bags; Satchels; Shoe bags for storage; Shoe bags for travel; Tie cases for travel; Small suitcases; Sports packs; ] All-purpose athletic bags; [ General purpose sport trolley bags; Beach bags; Carrying cases; Wash bags sold empty for carrying toiletries; Weekend bags made of leather; All-purpose reusable carrying bags; Toiletry bags sold empty; ] Weekend bags [ ; Tool pouches, sold empty; Tool bags, empty; Tool bags of leather, empty; Tool bags sold empty; Hiking poles; Alpenstocks; Folding walking sticks; Combination walking sticks and umbrellas; Cane handles; Wading staffs; Costumes for animals; Blankets for animals, namely, horse blankets; Feed bags for animals; Collars for animals; Collars for cats; Collars for pets; Collars for pets bearing medical information; Dog collars; Dog leashes; Covers for animals; Leads for animals; Pet leather leads; Leather leads; Covers and wraps for animals ] |
| Goods and Services | [ Emergency warning lights; helmet safety lights; Whistle alarms; Dog whistles; Avalanche probes, namely, elongated rods used to manually probe for people or objects covered by an avalanche; Emergency signal transmitters; Safety vehicle traffic signals; Sport whistles; Signalling whistles; ] Swim goggles; [ Snow goggles; Directional compasses; ] Capacitive styluses for touch screen devices; Pens with conductive point for touch screen devices; Touch screen pens [ ; Electronic pens; Magnetic pens; Sports glasses; Shooting sports glasses; Navigating apparatus for vehicles; Magnetic compasses; Marine compasses; Binoculars; Telescopes; Monocular frames; Protective covers for binoculars; Global positioning system GPS receivers; Global positioning system GPS transmitters; Gyrocompasses; Sport whistles; Safety products, namely, reflective safety bands to be worn on the body; Reflecting discs for wear, for the prevention of traffic accidents; Reflective and illuminated clothing for safety purposes for the prevention of accidents; Reflective safety vests; Nose clips for swimming; Nose clips for divers and swimmers; Mouth guards for sports; Survival suits; Signaling apparatus, namely, traffic-light apparatus; Signal mirrors; Battery chargers; Battery chargers for use with telephones; Battery chargers for use with mobile phones; Rechargeable electric batteries; Solar batteries; Solar batteries for domestic use; Solar battery chargers; Solar cells; Solar-powered rechargeable batteries; Portable solar panels for production of electricity; Solar cells for electricity generation; Photovoltaic solar modules for the production of electricity; Solar panels for production of electricity; Solar energy collectors for electricity generation; Solar panels for the production of electricity; radio transmitters; Wearable audio speakers, namely, audio speakers that can be attached to clothing articles; Radios ] |
| Goods and Services | Sleeping bags; [ Cushion covers; Bed Sheets; Throws; Lap rugs; Pillowcases; Sheets of sailcloth for screening; ] Mosquito nets [ ; Insect protection nets for household purposes; Disposable face cloths; Contour sheets; Blankets for household pets; Bed sheets of paper; Disposable bed linen of textile; Bed linen made of non-woven textile material; Silk blankets; Waterproof bed rubberized cloths; Wash cloths; Insecticide-treated mosquito nets; Blankets for outdoor use ] |
| Goods and Services | [ Camping cooking stoves; Lamps for tents; Lamps; Solar powered lamps; Fish-luring lights; Crank-powered Portable lamps; LED landscape lights; table lamps; Solar powered electric torches for lighting; Solar hot water heaters; electric cookware, namely, meat broilers; Fireplaces; Cooking gas grills; Barbecue apparatus, namely, fuel starter in the nature of a metal container with a wooden handle into which fuel briquettes may be placed, lit, and then poured into a barbecue grill for the purpose of speeding up the ready to cook time of barbecue fuels; Charcoal grills; Barbecues; Unfitted waterproof covering sheets and unfitted plastic waterproof covers for the aforementioned products; Pocket searchlights; bicycle lights; Bicycle dynamo lights; Dynamo lights for vehicles; Direction indicators for bicycles in the nature of bicycle lights; Lamps for vehicle lighting; Bicycle reflectors for attachment to spokes; Headlamps for use on motorcycles; Portable hand lamps; Bicycle reflectors; Diving lights; Flashlights utilizing electric rechargeable devices; light bulbs for directional signals for vehicles; Map lights for vehicles; LED luminaires; LED underwater lights; LED flashlights; Non-electric pocket warmers, namely, chemically-activated heating packets for warming hands; Hot water bottles; chemically activated heating cushions not for medical purposes, non-electric; Spark igniters for gas appliances ] |
| International Class | 008 - Hand tools and implements (hand-operated); cutlery; side arms; razors. |
| US Class Codes | 023, 028, 044 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, December 22, 2016 |
| Primary Code | 008 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus. |
| US Class Codes | 021, 023, 026, 036, 038 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, December 22, 2016 |
| Primary Code | 009 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 011 - Apparatus for lighting, heating, steam generating, cooking, refrigerating, drying, ventilating, water supply, and sanitary purposes. |
| US Class Codes | 013, 021, 023, 031, 034 |
| Class Status Code | B - Sec. 8 - Class(es) in a Multiple Class registration |
| Class Status Date | Monday, December 8, 2025 |
| Primary Code | 011 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 014 - Precious metals and their alloys and goods in precious metals or coated therewith, not included in other classes; jewelry, precious stones; horological and chronometric instruments. |
| US Class Codes | 002, 027, 028, 050 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, December 22, 2016 |
| Primary Code | 014 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 018 - Leather and imitations of leather, and goods made of these materials and not included in other classes; animal skins, hides; trunks and traveling bags; umbrellas, parasols and walking sticks; whips, harness and saddlery. |
| US Class Codes | 001, 002, 003, 022, 041 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, December 22, 2016 |
| Primary Code | 018 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 020 - Furniture, mirrors, picture frames; goods (not included in other classes) of wood, cork, reed, cane, wicker, horn, bone, ivory, whalebone, shell, amber, mother-of-pearl, meerschaum and substitutes for all these materials, or of plastics. |
| US Class Codes | 002, 013, 022, 025, 032, 050 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, December 22, 2016 |
| Primary Code | 020 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 022 - Ropes, string, nets, tents, awnings, tarpaulins, sails, sacks and bags (not included in other classes); padding and stuffing materials (except of rubber or plastics); raw fibrous textile materials. |
| US Class Codes | 001, 002, 007, 019, 022, 042, 050 |
| Class Status Code | B - Sec. 8 - Class(es) in a Multiple Class registration |
| Class Status Date | Monday, December 8, 2025 |
| Primary Code | 022 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 024 - Textiles and textile goods, not included in other classes; beds and table covers. |
| US Class Codes | 042, 050 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, December 22, 2016 |
| Primary Code | 024 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | B - Sec. 8 - Class(es) in a Multiple Class registration |
| Class Status Date | Monday, December 8, 2025 |
| Primary Code | 035 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| Party Name | CHAL-TEC GMBH |
| Party Type | 32 - New Owner After Registration |
| Legal Entity Type | 27 - NOT AVAILABLE |
| Address | BERLIN 10179 DE |
| Party Name | THE FRIENDLY SWEDE AB |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 03 - Corporation |
| Address | UPPSALA 753 20 SE |
| Party Name | TFS Holding AB |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Uppsala SE-75330 SE |
| Party Name | TFS Holding AB |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Uppsala SE-75330 SE |
| Party Name | TFS Holding AB |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Uppsala SE-75330 SE |
| Event Date | Event Description |
| Tuesday, December 20, 2016 | NEW APPLICATION ENTERED |
| Thursday, December 22, 2016 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Friday, December 23, 2016 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Saturday, March 18, 2017 | ASSIGNED TO EXAMINER |
| Wednesday, March 29, 2017 | NON-FINAL ACTION WRITTEN |
| Wednesday, March 29, 2017 | NON-FINAL ACTION E-MAILED |
| Wednesday, March 29, 2017 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Thursday, June 29, 2017 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Wednesday, August 2, 2017 | ASSIGNED TO LIE |
| Wednesday, August 2, 2017 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Wednesday, August 2, 2017 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Thursday, August 31, 2017 | FINAL REFUSAL WRITTEN |
| Thursday, August 31, 2017 | FINAL REFUSAL E-MAILED |
| Thursday, August 31, 2017 | NOTIFICATION OF FINAL REFUSAL EMAILED |
| Thursday, January 18, 2018 | TEAS REQUEST FOR RECONSIDERATION RECEIVED |
| Thursday, January 18, 2018 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Thursday, January 18, 2018 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Monday, January 29, 2018 | EXAMINERS AMENDMENT -WRITTEN |
| Monday, January 29, 2018 | EXAMINERS AMENDMENT E-MAILED |
| Monday, January 29, 2018 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Tuesday, January 30, 2018 | EXAMINER'S AMENDMENT ENTERED |
| Saturday, February 3, 2018 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, February 21, 2018 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, March 13, 2018 | PUBLISHED FOR OPPOSITION |
| Tuesday, March 13, 2018 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, May 29, 2018 | REGISTERED-PRINCIPAL REGISTER |
| Wednesday, August 29, 2018 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Tuesday, November 12, 2019 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Tuesday, November 12, 2019 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Wednesday, November 20, 2019 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Thursday, May 19, 2022 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Monday, May 29, 2023 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Wednesday, May 29, 2024 | TEAS SECTION 8 RECEIVED |
| Wednesday, February 19, 2025 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Wednesday, February 19, 2025 | POST REGISTRATION ACTION MAILED - SEC. 8 |
| Wednesday, June 4, 2025 | TEAS RESPONSE TO OFFICE ACTION-POST REG RECEIVED |
| Thursday, June 5, 2025 | POST REGISTRATION ACTION MAILED - SEC. 8 |
| Wednesday, August 6, 2025 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Wednesday, August 6, 2025 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Wednesday, August 6, 2025 | TEAS WITHDRAWAL AS DOMESTIC REPRESENTATIVE RECEIVED |
| Wednesday, August 6, 2025 | TEAS CHANGE OF DOMESTIC REPRESENTATIVES ADDRESS |
| Wednesday, August 6, 2025 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Friday, December 5, 2025 | TEAS RESPONSE TO OFFICE ACTION-POST REG RECEIVED |
| Monday, December 8, 2025 | POST REGISTRATION ACTION MAILED NO RESPONSE REQUIRED |
| Monday, December 8, 2025 | REGISTERED - PARTIAL SEC. 8 (6-YR) ACCEPTED |
| Monday, December 8, 2025 | NOTICE OF ACCEPTANCE OF SEC. 8 - E-MAILED |