| Serial Number | 90699379 |
| Word Mark | THE FRESH MARKET ULTIMATE LOYALTY EXPERIENCE |
| Filing Date | Monday, May 10, 2021 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, January 25, 2022 |
| Registration Number | 6629205 |
| Registration Date | Tuesday, January 25, 2022 |
| Mark Drawing | 3000 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, November 9, 2021 |
| Disclaimer with Predetermined Text | "MARKET" AND "ULTIMATE LOYALTY EXPERIENCE" |
| Description of Mark | The mark consists of the words "THE FRESH MARKET" in a convex shape; the words "ULTIMATE LOYALTY" in a stylized script font and canted down on the left and centered under "THE FRESH MARKET; the word "EXPERIENCE" with 3 stars on either side centered under all; a chefs hat directly above the letters "IMA" in "ULTIMATE". |
| Goods and Services | Retail grocery stores; administration of a customer loyalty program which provides discounts to retail grocery store customers; arranging and conducting incentive reward programs to promote the sale of retail grocery store service |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, July 30, 2021 |
| Primary Code | 035 |
| First Use Anywhere Date | Friday, August 27, 2021 |
| First Use In Commerce Date | Friday, August 27, 2021 |
| Party Name | The Fresh Market, Inc. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Greensboro, NC 27401 |
| Party Name | The Fresh Market, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Greensboro, NC 27401 |
| Party Name | The Fresh Market, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Greensboro, NC 27401 |
| Event Date | Event Description |
| Tuesday, January 25, 2022 | REGISTERED-PRINCIPAL REGISTER |
| Monday, January 24, 2022 | ASSIGNED TO EXAMINER |
| Tuesday, November 9, 2021 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, November 9, 2021 | PUBLISHED FOR OPPOSITION |
| Wednesday, October 20, 2021 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Thursday, October 7, 2021 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Thursday, October 7, 2021 | EXAMINER'S AMENDMENT ENTERED |
| Thursday, October 7, 2021 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Thursday, October 7, 2021 | EXAMINERS AMENDMENT E-MAILED |
| Thursday, October 7, 2021 | EXAMINERS AMENDMENT -WRITTEN |
| Wednesday, October 6, 2021 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Wednesday, October 6, 2021 | NON-FINAL ACTION E-MAILED |
| Wednesday, October 6, 2021 | NON-FINAL ACTION WRITTEN |
| Thursday, September 23, 2021 | NOTICE OF ACCEPTANCE OF AMENDMENT TO ALLEGE USE E-MAILED |
| Wednesday, September 22, 2021 | USE AMENDMENT ACCEPTED |
| Tuesday, September 21, 2021 | AMENDMENT TO USE PROCESSING COMPLETE |
| Thursday, September 16, 2021 | USE AMENDMENT FILED |
| Wednesday, September 15, 2021 | ASSIGNED TO LIE |
| Wednesday, September 8, 2021 | TEAS AMENDMENT OF USE RECEIVED |
| Saturday, August 28, 2021 | ASSIGNED TO EXAMINER |
| Saturday, July 31, 2021 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Friday, July 30, 2021 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM |
| Thursday, May 13, 2021 | NEW APPLICATION ENTERED IN TRAM |