| Serial Number | 87872107 |
| Word Mark | THE FIRST LOOK |
| Filing Date | Wednesday, April 11, 2018 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Friday, October 31, 2025 |
| Registration Number | 5725109 |
| Registration Date | Tuesday, April 16, 2019 |
| Mark Drawing | 5 - Drawing with word(s) / letter(s) / number(s) in Stylized form |
| Published for Opposition Date | Tuesday, January 29, 2019 |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Goods and Services | Advertising in the field of televisions; online advertising via a computer communications network in the field of televisions; provision of space on websites for advertising goods and services in the field of televisions; advertising through all public communication means; marketing services in the field of televisions; Demonstration of televisions; Providing information about commercial business and commercial information via the global computer network in the field of television |
| Description of Mark | The mark consists of the words "THE FIRST LOOK". The words "THE FIRST" are positioned above the word "LOOK". The "T" in the word FIRST is missing the right horizontal line that forms the letter. |
| Goods and Services | Televisions; Television apparatus for projection purposes; Television receivers being tv sets; Television monitors; electric audio and visual apparatus and instruments, namely, audio-video receivers, audio recorders, video recorders; Set-top boxes; Remote controls for televisions; Wall mountings adapted for television monitors; stands adapted for televisions, not being furniture; Loudspeakers; Audios being audio amplifiers; Audio electronic components, namely, surround sound systems; Audio speakers; audio racks, namely, racks adapted to house audio apparatus; speaker mounting brackets; LCD panels; Digital signage; Digital signage display panels; electronic apparatus, namely, LCD display panel for television; computer monitors for commercial purposes; LED (light-emitting diode) displays |
| International Class | 009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus. |
| US Class Codes | 021, 023, 026, 036, 038 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, October 31, 2025 |
| Primary Code | 009 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, October 31, 2025 |
| Primary Code | 035 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| Party Name | SAMSUNG ELECTRONICS CO., LTD. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | SUWON-SI, GYEONGGI-DO KR |
| Party Name | SAMSUNG ELECTRONICS CO., LTD. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | SUWON-SI, GYEONGGI-DO KR |
| Party Name | SAMSUNG ELECTRONICS CO., LTD. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | SUWON-SI, GYEONGGI-DO KR |
| Event Date | Event Description |
| Saturday, April 14, 2018 | NEW APPLICATION ENTERED |
| Thursday, April 19, 2018 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Friday, June 8, 2018 | ASSIGNED TO EXAMINER |
| Saturday, June 9, 2018 | NON-FINAL ACTION WRITTEN |
| Saturday, June 9, 2018 | NON-FINAL ACTION E-MAILED |
| Saturday, June 9, 2018 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Wednesday, November 21, 2018 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Wednesday, November 28, 2018 | ASSIGNED TO LIE |
| Thursday, December 6, 2018 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Thursday, December 6, 2018 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Tuesday, December 18, 2018 | EXAMINERS AMENDMENT -WRITTEN |
| Tuesday, December 18, 2018 | EXAMINERS AMENDMENT E-MAILED |
| Tuesday, December 18, 2018 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Tuesday, December 18, 2018 | EXAMINER'S AMENDMENT ENTERED |
| Thursday, December 20, 2018 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, January 9, 2019 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, January 29, 2019 | PUBLISHED FOR OPPOSITION |
| Tuesday, January 29, 2019 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, April 16, 2019 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, April 16, 2024 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Friday, October 31, 2025 | CANCELLED SEC. 8 (6-YR) |