THE FIRST LOOK 1 Trademark of Samsung Electronics Co., Ltd. - Serial Number 99525342

THE FIRST LOOK 1 Trademark

Trademark Overview

On Tuesday, December 2, 2025, a trademark application was filed for THE FIRST LOOK 1 with the United States Patent and Trademark Office. The USPTO has given the THE FIRST LOOK 1 trademark a serial number of 99525342. The federal status of this trademark filing is NEW APPLICATION - ASSIGNED TO EXAMINER as of Wednesday, March 4, 2026. This trademark is owned by Samsung Electronics Co., Ltd.. The THE FIRST LOOK 1 trademark is filed in the Machinery Products, Computer & Software Products & Electrical & Scientific Products, Environmental Control Instrument Products, Advertising, and Business and Retail Services categories with the following description:

Advertising services; advertising through all public communication means; digital advertising services; advertising on the internet for others; advertising by transmission of on-line publicity for third parties through electronic communications networks; online advertising via a computer communications network; provision of space on websites for advertising goods and services; organisation of exhibitions and events for commercial or advertising purposes; demonstration of products; providing recommendations of goods to consumers for commercial purposes; providing commercial information and advice for consumers in the choice of products and services; arranging and conducting marketing promotional events for others; event marketing; marketing services; organisation of exhibitions and trade fairs for business and promotional purposes; on-line promotion of computer networks and websites

Light emitting diode (LED) displays; Virtual reality headsets; Blank USB Flash drives; Blank flash memory cards; Network routers; Electronic smart tags for locating items and remotely operating Internet Of Things (IoT) devices; Digital signage display panels; Digital signage monitors; Semiconductors; Battery chargers; Video projectors; Set-top boxes; Smartwatches; Solid State Drives; Smartphones; Protective covers for smartphones; Audio Speakers; Wearable computers in the nature of smart bracelets, smart necklaces, smart glasses and smart rings; electric sensors, namely, motion sensors, temperature sensors, bio sensors, sensors for measuring blood pressure, sensors for measuring electrocardiogram, sensors for measuring bioelectrical impedance analysis, light sensors and pressure sensors; Wearable activity trackers; Rechargeable batteries; Cameras; Computers; Computer monitors; Tablet computers; Televisions; Headphones; Ear buds; Portable Computers; Mobile phones; Stylus pens for touchs...

Robotic vacuum cleaners; Dish washing machines for household purposes; compressors for air conditioners; Air condensers; Washing machines for household purposes; Electric vacuum cleaners for household purposes; Vacuum cleaner bags; Household vacuum cleaner accessories, namely, automatic dust exhausting installation for removing dust from vacuum canister

LED Lamps; LED light bulbs; Electric clothes drying machines for household purposes; Garment steamers for household purposes; Electric cooking ovens for household purposes; Dehumidifiers for household use; Air purifiers for household purposes; Filters for household air purifiers; Electric fans for household purposes; Air conditioners; Electric refrigerators; Electric ranges; Electric laundry dryers; Microwave ovens; Electromagnetic induction cookers for household purposes

General Information

Serial Number	99525342
Word Mark	THE FIRST LOOK 1
Filing Date	Tuesday, December 2, 2025
Status	638 - NEW APPLICATION - ASSIGNED TO EXAMINER
Status Date	Wednesday, March 4, 2026
Registration Number	0000000
Registration Date	NOT AVAILABLE
Mark Drawing	3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s)
Published for Opposition Date	NOT AVAILABLE

Trademark Statements

Description of Mark	The mark consists of the wording "The First Look" in white to the left of a large stylized number "1" in light blue becoming progressively lighter in color from the top down, and a small white circle directly to the left of the number "1", all within a rectangular blue box having a lighter blue color towards the bottom portion that also includes a light blue shadow of the stylized number "1".
Indication of Colors claimed	The color(s) blue, white and light blue is/are claimed as a feature of the mark.
Goods and Services	Advertising services; advertising through all public communication means; digital advertising services; advertising on the internet for others; advertising by transmission of on-line publicity for third parties through electronic communications networks; online advertising via a computer communications network; provision of space on websites for advertising goods and services; organisation of exhibitions and events for commercial or advertising purposes; demonstration of products; providing recommendations of goods to consumers for commercial purposes; providing commercial information and advice for consumers in the choice of products and services; arranging and conducting marketing promotional events for others; event marketing; marketing services; organisation of exhibitions and trade fairs for business and promotional purposes; on-line promotion of computer networks and websites
Pseudo Mark	THE FIRST LOOK ONE
Goods and Services	Light emitting diode (LED) displays; Virtual reality headsets; Blank USB Flash drives; Blank flash memory cards; Network routers; Electronic smart tags for locating items and remotely operating Internet Of Things (IoT) devices; Digital signage display panels; Digital signage monitors; Semiconductors; Battery chargers; Video projectors; Set-top boxes; Smartwatches; Solid State Drives; Smartphones; Protective covers for smartphones; Audio Speakers; Wearable computers in the nature of smart bracelets, smart necklaces, smart glasses and smart rings; electric sensors, namely, motion sensors, temperature sensors, bio sensors, sensors for measuring blood pressure, sensors for measuring electrocardiogram, sensors for measuring bioelectrical impedance analysis, light sensors and pressure sensors; Wearable activity trackers; Rechargeable batteries; Cameras; Computers; Computer monitors; Tablet computers; Televisions; Headphones; Ear buds; Portable Computers; Mobile phones; Stylus pens for touchscreens; Downloadable software for searching and retrieving information across a computer network; Downloadable interactive computer software enabling exchange of information; Downloadable computer software for transmitting/broadcasting audio/video/multimedia contents; Recorded software for searching and retrieving information across a computer network; Recorded interactive computer software enabling exchange of information; Recorded computer software for transmitting/broadcasting audio/video/multimedia contents
Goods and Services	Robotic vacuum cleaners; Dish washing machines for household purposes; compressors for air conditioners; Air condensers; Washing machines for household purposes; Electric vacuum cleaners for household purposes; Vacuum cleaner bags; Household vacuum cleaner accessories, namely, automatic dust exhausting installation for removing dust from vacuum canister
Goods and Services	LED Lamps; LED light bulbs; Electric clothes drying machines for household purposes; Garment steamers for household purposes; Electric cooking ovens for household purposes; Dehumidifiers for household use; Air purifiers for household purposes; Filters for household air purifiers; Electric fans for household purposes; Air conditioners; Electric refrigerators; Electric ranges; Electric laundry dryers; Microwave ovens; Electromagnetic induction cookers for household purposes

Classification Information

International Class	007 - Machines and machine tools; motors and engines (except for land vehicles); machine coupling and transmission components (except for land vehicles); agricultural implements other than hand-operated; incubators for eggs.
US Class Codes	013, 019, 021, 023, 024, 031, 034, 035
Class Status Code	6 - Active
Class Status Date	Tuesday, December 2, 2025
Primary Code	007
First Use Anywhere Date	NOT AVAILABLE
First Use In Commerce Date	NOT AVAILABLE

International Class	009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus.
US Class Codes	021, 023, 026, 036, 038
Class Status Code	6 - Active
Class Status Date	Tuesday, December 2, 2025
Primary Code	009
First Use Anywhere Date	NOT AVAILABLE
First Use In Commerce Date	NOT AVAILABLE

International Class	011 - Apparatus for lighting, heating, steam generating, cooking, refrigerating, drying, ventilating, water supply, and sanitary purposes.
US Class Codes	013, 021, 023, 024, 031, 034
Class Status Code	6 - Active
Class Status Date	Tuesday, December 2, 2025
Primary Code	011
First Use Anywhere Date	NOT AVAILABLE
First Use In Commerce Date	NOT AVAILABLE

International Class	035 - Advertising; business management; business administration; office functions.
US Class Codes	100, 101, 102
Class Status Code	6 - Active
Class Status Date	Tuesday, December 2, 2025
Primary Code	035
First Use Anywhere Date	NOT AVAILABLE
First Use In Commerce Date	NOT AVAILABLE

Trademark Owner History

Party Name	Samsung Electronics Co., Ltd.
Party Type	10 - Original Applicant
Legal Entity Type	99 - Other
Address	Suwon-si, Gyeonggi-do 16677 KR

Trademark Events

Event Date	Event Description
Tuesday, December 2, 2025	NEW APPLICATION ENTERED
Tuesday, December 2, 2025	APPLICATION FILING RECEIPT MAILED
Monday, March 2, 2026	NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Monday, March 2, 2026	NOTICE OF DESIGN SEARCH CODE E-MAILED
Wednesday, March 4, 2026	ASSIGNED TO EXAMINER

Related Keywords

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