| Serial Number | 99525342 |
| Word Mark | THE FIRST LOOK 1 |
| Filing Date | Tuesday, December 2, 2025 |
| Status | 641 - NON-FINAL ACTION - MAILED |
| Status Date | Wednesday, March 18, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | NOT AVAILABLE |
| Indication of Colors claimed | The color(s) blue, white and light blue is/are claimed as a feature of the mark. |
| Description of Mark | The mark consists of the wording "THE FIRST LOOK" in white to the left of a large stylized number "1" in light blue becoming progressively lighter in color from the top down, and a small white circle directly to the left of the number "1", all within a rectangular blue box having a lighter blue color towards the bottom portion that also includes a light blue shadow of the stylized number "1". |
| Goods and Services | Advertising services; advertising through all public communication means; digital advertising services; advertising on the internet for others; advertising by transmission of on-line publicity for third parties through electronic communications networks; online advertising via a computer communications network; provision of space on websites for advertising goods and services; organisation of exhibitions and events for commercial or advertising purposes; demonstration of products; providing recommendations of goods to consumers for commercial purposes; providing commercial information and advice for consumers in the choice of products and services; arranging and conducting marketing promotional events for others; event marketing; marketing services; organisation of exhibitions and trade fairs for business and promotional purposes; on-line promotion of computer networks and websites |
| Pseudo Mark | THE FIRST LOOK ONE |
| Goods and Services | Light emitting diode (LED) displays; Virtual reality headsets; Blank USB Flash drives; Blank flash memory cards; Network routers; Electronic smart tags for locating items and remotely operating Internet Of Things (IoT) devices; Digital signage display panels; Digital signage monitors; Semiconductors; Battery chargers; Video projectors; Set-top boxes; Smartwatches; Solid State Drives; Smartphones; Protective covers for smartphones; Audio Speakers; Wearable computers in the nature of smart bracelets, smart necklaces, smart glasses and smart rings; electric sensors, namely, motion sensors, temperature sensors, bio sensors, sensors for measuring blood pressure, sensors for measuring electrocardiogram, sensors for measuring bioelectrical impedance analysis, light sensors and pressure sensors; Wearable activity trackers; Rechargeable batteries; Cameras; Computers; Computer monitors; Tablet computers; Televisions; Headphones; Ear buds; Portable Computers; Mobile phones; Stylus pens for touchscreens; Downloadable software for searching and retrieving information across a computer network; Downloadable interactive computer software enabling exchange of information; Downloadable computer software for transmitting/broadcasting audio/video/multimedia contents; Recorded software for searching and retrieving information across a computer network; Recorded interactive computer software enabling exchange of information; Recorded computer software for transmitting/broadcasting audio/video/multimedia contents |
| Goods and Services | Robotic vacuum cleaners; Dish washing machines for household purposes; compressors for air conditioners; Air condensers; Washing machines for household purposes; Electric vacuum cleaners for household purposes; Vacuum cleaner bags; Household vacuum cleaner accessories, namely, automatic dust exhausting installation for removing dust from vacuum canister |
| Goods and Services | LED Lamps; LED light bulbs; Electric clothes drying machines for household purposes; Garment steamers for household purposes; Electric cooking ovens for household purposes; Dehumidifiers for household use; Air purifiers for household purposes; Filters for household air purifiers; Electric fans for household purposes; Air conditioners; Electric refrigerators; Electric ranges; Electric laundry dryers; Microwave ovens; Electromagnetic induction cookers for household purposes |
| International Class | 007 - Machines and machine tools; motors and engines (except for land vehicles); machine coupling and transmission components (except for land vehicles); agricultural implements other than hand-operated; incubators for eggs. |
| US Class Codes | 013, 019, 021, 023, 024, 031, 034, 035 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, December 2, 2025 |
| Primary Code | 007 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus. |
| US Class Codes | 021, 023, 026, 036, 038 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, December 2, 2025 |
| Primary Code | 009 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 011 - Apparatus for lighting, heating, steam generating, cooking, refrigerating, drying, ventilating, water supply, and sanitary purposes. |
| US Class Codes | 013, 021, 023, 024, 031, 034 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, December 2, 2025 |
| Primary Code | 011 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, December 2, 2025 |
| Primary Code | 035 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| Party Name | Samsung Electronics Co., Ltd. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Suwon-si, Gyeonggi-do 16677 KR |
| Event Date | Event Description |
| Tuesday, December 2, 2025 | NEW APPLICATION ENTERED |
| Tuesday, December 2, 2025 | APPLICATION FILING RECEIPT MAILED |
| Monday, March 2, 2026 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Monday, March 2, 2026 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Wednesday, March 4, 2026 | ASSIGNED TO EXAMINER |
| Wednesday, March 18, 2026 | NON-FINAL ACTION WRITTEN |
| Wednesday, March 18, 2026 | NON-FINAL ACTION E-MAILED |
| Wednesday, March 18, 2026 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |