THE FIRST LOOK 1 Trademark

Trademark Overview

On Tuesday, December 2, 2025, a trademark application was filed for THE FIRST LOOK 1 with the United States Patent and Trademark Office. The USPTO has given the THE FIRST LOOK 1 trademark a serial number of 99525342. The federal status of this trademark filing is NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER as of Tuesday, December 2, 2025. This trademark is owned by Samsung Electronics Co., Ltd.. The THE FIRST LOOK 1 trademark is filed in the Machinery Products, Computer & Software Products & Electrical & Scientific Products, Environmental Control Instrument Products, Advertising, and Business and Retail Services categories with the following description:

Advertising services; advertising through all public communication means; digital advertising services; advertising on the internet for others; advertising by transmission of on-line publicity for third parties through electronic communications networks; online advertising via a computer communications network; provision of space on websites for advertising goods and services; organisation of exhibitions and events for commercial or advertising purposes; demonstration of products; providing recommendations of goods to consumers for commercial purposes; providing commercial information and advice for consumers in the choice of products and services; arranging and conducting marketing promotional events for others; event marketing; marketing services; organisation of exhibitions and trade fairs for business and promotional purposes; on-line promotion of computer networks and websites

Light emitting diode (LED) displays; Virtual reality headsets; Blank USB Flash drives; Blank flash memory cards; Network routers; Electronic smart tags for locating items and remotely operating Internet Of Things (IoT) devices; Digital signage display panels; Digital signage monitors; Semiconductors; Battery chargers; Video projectors; Set-top boxes; Smartwatches; Solid State Drives; Smartphones; Protective covers for smartphones; Audio Speakers; Wearable computers in the nature of smart bracelets, smart necklaces, smart glasses and smart rings; electric sensors, namely, motion sensors, temperature sensors, bio sensors, sensors for measuring blood pressure, sensors for measuring electrocardiogram, sensors for measuring bioelectrical impedance analysis, light sensors and pressure sensors; Wearable activity trackers; Rechargeable batteries; Cameras; Computers; Computer monitors; Tablet computers; Televisions; Headphones; Ear buds; Portable Computers; Mobile phones; Stylus pens for touchs...

Robotic vacuum cleaners; Dish washing machines for household purposes; compressors for air conditioners; Air condensers; Washing machines for household purposes; Electric vacuum cleaners for household purposes; Vacuum cleaner bags; Household vacuum cleaner accessories, namely, automatic dust exhausting installation for removing dust from vacuum canister

LED Lamps; LED light bulbs; Electric clothes drying machines for household purposes; Garment steamers for household purposes; Electric cooking ovens for household purposes; Dehumidifiers for household use; Air purifiers for household purposes; Filters for household air purifiers; Electric fans for household purposes; Air conditioners; Electric refrigerators; Electric ranges; Electric laundry dryers; Microwave ovens; Electromagnetic induction cookers for household purposes
the first look 1

General Information

Serial Number99525342
Word MarkTHE FIRST LOOK 1
Filing DateTuesday, December 2, 2025
Status630 - NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER
Status DateTuesday, December 2, 2025
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s)
Published for Opposition DateNOT AVAILABLE

Trademark Statements

Description of MarkThe mark consists of the wording "The First Look" in white to the left of a large stylized number "1" in light blue becoming progressively lighter in color from the top down, and a small white circle directly to the left of the number "1", all within a rectangular blue box having a lighter blue color towards the bottom portion that also includes a light blue shadow of the stylized number "1".
Indication of Colors claimedThe color(s) blue, white and light blue is/are claimed as a feature of the mark.
Goods and ServicesAdvertising services; advertising through all public communication means; digital advertising services; advertising on the internet for others; advertising by transmission of on-line publicity for third parties through electronic communications networks; online advertising via a computer communications network; provision of space on websites for advertising goods and services; organisation of exhibitions and events for commercial or advertising purposes; demonstration of products; providing recommendations of goods to consumers for commercial purposes; providing commercial information and advice for consumers in the choice of products and services; arranging and conducting marketing promotional events for others; event marketing; marketing services; organisation of exhibitions and trade fairs for business and promotional purposes; on-line promotion of computer networks and websites
Goods and ServicesLight emitting diode (LED) displays; Virtual reality headsets; Blank USB Flash drives; Blank flash memory cards; Network routers; Electronic smart tags for locating items and remotely operating Internet Of Things (IoT) devices; Digital signage display panels; Digital signage monitors; Semiconductors; Battery chargers; Video projectors; Set-top boxes; Smartwatches; Solid State Drives; Smartphones; Protective covers for smartphones; Audio Speakers; Wearable computers in the nature of smart bracelets, smart necklaces, smart glasses and smart rings; electric sensors, namely, motion sensors, temperature sensors, bio sensors, sensors for measuring blood pressure, sensors for measuring electrocardiogram, sensors for measuring bioelectrical impedance analysis, light sensors and pressure sensors; Wearable activity trackers; Rechargeable batteries; Cameras; Computers; Computer monitors; Tablet computers; Televisions; Headphones; Ear buds; Portable Computers; Mobile phones; Stylus pens for touchscreens; Downloadable software for searching and retrieving information across a computer network; Downloadable interactive computer software enabling exchange of information; Downloadable computer software for transmitting/broadcasting audio/video/multimedia contents; Recorded software for searching and retrieving information across a computer network; Recorded interactive computer software enabling exchange of information; Recorded computer software for transmitting/broadcasting audio/video/multimedia contents
Goods and ServicesRobotic vacuum cleaners; Dish washing machines for household purposes; compressors for air conditioners; Air condensers; Washing machines for household purposes; Electric vacuum cleaners for household purposes; Vacuum cleaner bags; Household vacuum cleaner accessories, namely, automatic dust exhausting installation for removing dust from vacuum canister
Goods and ServicesLED Lamps; LED light bulbs; Electric clothes drying machines for household purposes; Garment steamers for household purposes; Electric cooking ovens for household purposes; Dehumidifiers for household use; Air purifiers for household purposes; Filters for household air purifiers; Electric fans for household purposes; Air conditioners; Electric refrigerators; Electric ranges; Electric laundry dryers; Microwave ovens; Electromagnetic induction cookers for household purposes

Classification Information

International Class007 - Machines and machine tools; motors and engines (except for land vehicles); machine coupling and transmission components (except for land vehicles); agricultural implements other than hand-operated; incubators for eggs.
US Class Codes013, 019, 021, 023, 024, 031, 034, 035
Class Status Code6 - Active
Class Status DateTuesday, December 2, 2025
Primary Code007
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE
International Class009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus.
US Class Codes021, 023, 026, 036, 038
Class Status Code6 - Active
Class Status DateTuesday, December 2, 2025
Primary Code009
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE
International Class011 - Apparatus for lighting, heating, steam generating, cooking, refrigerating, drying, ventilating, water supply, and sanitary purposes.
US Class Codes013, 021, 023, 024, 031, 034
Class Status Code6 - Active
Class Status DateTuesday, December 2, 2025
Primary Code011
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE
International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateTuesday, December 2, 2025
Primary Code035
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

Trademark Owner History

Party NameSamsung Electronics Co., Ltd.
Party Type10 - Original Applicant
Legal Entity Type99 - Other
AddressSuwon-si, Gyeonggi-do 16677
KR

Trademark Events

Event DateEvent Description
Tuesday, December 2, 2025NEW APPLICATION ENTERED
Tuesday, December 2, 2025APPLICATION FILING RECEIPT MAILED

Related Keywords

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