| Serial Number | 99550356 |
| Word Mark | THE EXCELLENCE COLLECTION REWARDS |
| Filing Date | Tuesday, December 16, 2025 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, July 14, 2026 |
| Registration Number | 8342458 |
| Registration Date | Tuesday, July 14, 2026 |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, May 26, 2026 |
| NOT AVAILABLE | "COLLECTION REWARDS" |
| Section 2(f) Limitation Statement | as to "Excellence" |
| Description of Mark | The mark consists of "THE EXCELLENCE COLLECTION REWARDS" in navy blue stylized letters. The "X" has a gold dot as one of the lines. |
| Indication of Colors claimed | The color(s) navy blue and gold is/are claimed as a feature of the mark. |
| Goods and Services | Providing incentive award programs through issuance and processing of loyalty points for purchase of a company's goods and services; Consumer loyalty services for commercial, promotional, and/or advertising purposes, namely, administration of frequent flyer program that allows members to redeem miles for points or awards offered by other loyalty programs; Business administration of consumer loyalty programs; Administration of consumer loyalty programs and frequent flyer programs; Administration of a customer loyalty program which provides hotel reward program which allows participants to earn free lodging and other travel-related benefits, and points to be redeemed for free or discounted lodging, gifts and merchandise by staying at participating hotels |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, December 16, 2025 |
| Primary Code | 035 |
| First Use Anywhere Date | Monday, December 7, 2020 |
| First Use In Commerce Date | Monday, December 7, 2020 |
| Party Name | Whitecap Bay Investments, B.V. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 26 - NOT AVAILABLE |
| Address | Amsterdam, Países Bajo 1066EP NL |
| Party Name | Whitecap Bay Investments, B.V. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 26 - NOT AVAILABLE |
| Address | Amsterdam, Países Bajo 1066EP NL |
| Party Name | Whitecap Bay Investments, B.V. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 26 - NOT AVAILABLE |
| Address | Amsterdam, Países Bajo 1066EP NL |
| Event Date | Event Description |
| Tuesday, December 16, 2025 | NEW APPLICATION ENTERED |
| Tuesday, December 16, 2025 | APPLICATION FILING RECEIPT MAILED |
| Tuesday, April 7, 2026 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, April 7, 2026 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Monday, April 20, 2026 | ASSIGNED TO EXAMINER |
| Tuesday, April 28, 2026 | NON-FINAL ACTION WRITTEN |
| Tuesday, April 28, 2026 | NON-FINAL ACTION E-MAILED |
| Tuesday, April 28, 2026 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Wednesday, April 29, 2026 | EXAMINERS AMENDMENT -WRITTEN |
| Wednesday, April 29, 2026 | EXAMINERS AMENDMENT E-MAILED |
| Wednesday, April 29, 2026 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Wednesday, April 29, 2026 | EXAMINER'S AMENDMENT ENTERED |
| Wednesday, April 29, 2026 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, May 20, 2026 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, May 26, 2026 | PUBLISHED FOR OPPOSITION |
| Tuesday, May 26, 2026 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, July 14, 2026 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, July 14, 2026 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |