THE EXCELLENCE COLLECTION REWARDS Trademark
Trademark Overview
On Tuesday, December 16, 2025, a trademark application was filed for THE EXCELLENCE COLLECTION REWARDS with the United States Patent and Trademark Office. The USPTO has given the THE EXCELLENCE COLLECTION REWARDS trademark a serial number of 99550356. The federal status of this trademark filing is APPROVED FOR PUBLICATION as of Wednesday, April 29, 2026. This trademark is owned by Whitecap Bay Investments, B.V.. The THE EXCELLENCE COLLECTION REWARDS trademark is filed in the Advertising, Business and Retail Services category with the following description:
Providing incentive award programs through issuance and processing of loyalty points for purchase of a company's goods and services; Consumer loyalty services for commercial, promotional, and/or advertising purposes, namely, administration of frequent flyer program that allows members to redeem miles for points or awards offered by other loyalty programs; Business administration of consumer loyalty programs; Administration of consumer loyalty programs and frequent flyer programs; Administration of a customer loyalty program which provides hotel reward program which allows participants to earn free lodging and other travel-related benefits, and points to be redeemed for free or discounted lodging, gifts and merchandise by staying at participating hotels
General Information
| Serial Number | 99550356 |
| Word Mark | THE EXCELLENCE COLLECTION REWARDS |
| Filing Date | Tuesday, December 16, 2025 |
| Status | 680 - APPROVED FOR PUBLICATION |
| Status Date | Wednesday, April 29, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | NOT AVAILABLE |
Trademark Statements
| NOT AVAILABLE | "COLLECTION REWARDS" |
| Description of Mark | The mark consists of "THE EXCELLENCE COLLECTION REWARDS" in navy blue stylized letters. The "X" has a gold dot as one of the lines. |
| Indication of Colors claimed | The color(s) navy blue and gold is/are claimed as a feature of the mark. |
| Section 2(f) Limitation Statement | Excellence |
| Goods and Services | Providing incentive award programs through issuance and processing of loyalty points for purchase of a company's goods and services; Consumer loyalty services for commercial, promotional, and/or advertising purposes, namely, administration of frequent flyer program that allows members to redeem miles for points or awards offered by other loyalty programs; Business administration of consumer loyalty programs; Administration of consumer loyalty programs and frequent flyer programs; Administration of a customer loyalty program which provides hotel reward program which allows participants to earn free lodging and other travel-related benefits, and points to be redeemed for free or discounted lodging, gifts and merchandise by staying at participating hotels |
Classification Information
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, December 16, 2025 |
| Primary Code | 035 |
| First Use Anywhere Date | Monday, December 7, 2020 |
| First Use In Commerce Date | Monday, December 7, 2020 |
Trademark Owner History
| Party Name | Whitecap Bay Investments, B.V. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 26 - NOT AVAILABLE |
| Address | Amsterdam, Países Bajo 1066EP
NL |
Trademark Events
| Event Date | Event Description |
| Tuesday, December 16, 2025 | NEW APPLICATION ENTERED |
| Tuesday, December 16, 2025 | APPLICATION FILING RECEIPT MAILED |
| Tuesday, April 7, 2026 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, April 7, 2026 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Monday, April 20, 2026 | ASSIGNED TO EXAMINER |
| Tuesday, April 28, 2026 | NON-FINAL ACTION WRITTEN |
| Tuesday, April 28, 2026 | NON-FINAL ACTION E-MAILED |
| Tuesday, April 28, 2026 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Wednesday, April 29, 2026 | EXAMINERS AMENDMENT -WRITTEN |
| Wednesday, April 29, 2026 | EXAMINERS AMENDMENT E-MAILED |
| Wednesday, April 29, 2026 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Wednesday, April 29, 2026 | EXAMINER'S AMENDMENT ENTERED |
| Wednesday, April 29, 2026 | APPROVED FOR PUB - PRINCIPAL REGISTER |
