| Serial Number | 90300649 |
| Word Mark | THE EXCELLENCE COLLECTION REWARDS |
| Filing Date | Thursday, November 5, 2020 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, January 4, 2022 |
| Registration Number | 6609966 |
| Registration Date | Tuesday, January 4, 2022 |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | NOT AVAILABLE |
| NOT AVAILABLE | "REWARDS" |
| Description of Mark | The mark consists of "THE EXCELLENCE COLLECTION REWARDS" in navy blue stylized letters. The "X" has a gold dot as one of the lines. |
| Indication of Colors claimed | The color(s) navy blue and gold is/are claimed as a feature of the mark. |
| Goods and Services | Services in connection with bonus, incentive and customer loyalty programs, namely, administration of a customer loyalty program in the nature of a hotel reward program which allows participants to earn free lodging and other travel-related benefits, and points to be redeemed for free or discounted lodging, gifts and merchandise by staying at participating hotels |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, January 5, 2021 |
| Primary Code | 035 |
| First Use Anywhere Date | Monday, December 7, 2020 |
| First Use In Commerce Date | Monday, December 7, 2020 |
| Party Name | Whitecap Bay Investments, B.V. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 99 - Other |
| Address | Amsterdam, Países Bajo 1066EP NL |
| Party Name | Whitecap Bay Investments, B.V. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 99 - Other |
| Address | Amsterdam, Países Bajo 1066EP NL |
| Event Date | Event Description |
| Monday, November 9, 2020 | NEW APPLICATION ENTERED |
| Tuesday, January 5, 2021 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Wednesday, January 6, 2021 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Monday, April 12, 2021 | ASSIGNED TO EXAMINER |
| Saturday, April 17, 2021 | NON-FINAL ACTION WRITTEN |
| Saturday, April 17, 2021 | NON-FINAL ACTION E-MAILED |
| Saturday, April 17, 2021 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Friday, October 15, 2021 | TEAS AMENDMENT OF USE RECEIVED |
| Saturday, October 16, 2021 | USE AMENDMENT FILED |
| Saturday, October 16, 2021 | AMENDMENT TO USE PROCESSING COMPLETE |
| Friday, October 15, 2021 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Friday, October 15, 2021 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Saturday, October 16, 2021 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Wednesday, November 24, 2021 | USE AMENDMENT ACCEPTED |
| Wednesday, November 24, 2021 | APPROVED FOR REGISTRATION SUPPLEMENTAL REGISTER |
| Thursday, November 25, 2021 | NOTICE OF ACCEPTANCE OF AMENDMENT TO ALLEGE USE E-MAILED |
| Friday, November 26, 2021 | ASSIGNED TO LIE |
| Friday, November 26, 2021 | LAW OFFICE PUBLICATION REVIEW COMPLETED |
| Tuesday, January 4, 2022 | REGISTERED-SUPPLEMENTAL REGISTER |
| Friday, December 5, 2025 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Friday, December 5, 2025 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Friday, December 5, 2025 | TEAS CHANGE OF DOMESTIC REPRESENTATIVES ADDRESS |
| Friday, December 5, 2025 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |