| Serial Number | 88318608 |
| Word Mark | THE EXCELLENCE COLLECTION |
| Filing Date | Wednesday, February 27, 2019 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, September 14, 2021 |
| Registration Number | 6486709 |
| Registration Date | Tuesday, September 14, 2021 |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, October 15, 2019 |
| Description of Mark | The mark consists of the stylized wording "THE EXCELLENCE" in light brown, where the top right portion of the letter "X" is in a beige circle. Underneath the words "THE EXCELLENCE" is the word "COLLECTION" in light brown and below the word "COLLECTION" are 21 dots in light brown forming a design. The color white represents transparent areas and is not part of the mark. |
| Goods and Services | Providing temporary accommodation; hotel and restaurants services; hotel services; accommodation for tourists and holidays, namely, hotel accommodation services; catering services provided by hotels; organization of meals in hotels, namely, food preparation; hotel reservation services, namely, reservation of temporary accommodation |
| Indication of Colors claimed | The color(s) Light brown and Beige is/are claimed as a feature of the mark. |
| Goods and Services | Advertising; hotel business management; services in connection with bonus, incentive and customer loyalty programs, namely, administration of a customer loyalty program in the nature of a hotel reward program which allows participants to earn free lodging and other travel-related benefits, and points to be redeemed for free or discounted lodging, gifts and merchandise by staying at participating hotels; dissemination of advertising materials, leaflets and printed matter; advertising services relating to hotels |
| NOT AVAILABLE | "THE" AND "COLLECTION" |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, March 19, 2019 |
| Primary Code | 035 |
| First Use Anywhere Date | Thursday, January 31, 2019 |
| First Use In Commerce Date | Thursday, January 31, 2019 |
| International Class | 043 - Services for providing food and drink; temporary accommodations. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, March 19, 2019 |
| Primary Code | 043 |
| First Use Anywhere Date | Thursday, January 31, 2019 |
| First Use In Commerce Date | Thursday, January 31, 2019 |
| Party Name | Whitecap Bay Investments, B.V. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 99 - Other |
| Address | Amsterdam 1066EP NL |
| Party Name | Whitecap Bay Investments, B.V. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 99 - Other |
| Address | Amsterdam 1066EP NL |
| Party Name | Whitecap Bay Investments, B.V. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 99 - Other |
| Address | Amsterdam 1066EP NL |
| Event Date | Event Description |
| Saturday, March 2, 2019 | NEW APPLICATION ENTERED |
| Tuesday, March 19, 2019 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Thursday, March 21, 2019 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Wednesday, May 8, 2019 | ASSIGNED TO EXAMINER |
| Thursday, May 9, 2019 | NON-FINAL ACTION WRITTEN |
| Thursday, May 9, 2019 | NON-FINAL ACTION E-MAILED |
| Thursday, May 9, 2019 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Wednesday, August 28, 2019 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Wednesday, August 28, 2019 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Wednesday, August 28, 2019 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Wednesday, September 11, 2019 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Thursday, September 12, 2019 | ASSIGNED TO LIE |
| Wednesday, September 25, 2019 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, October 15, 2019 | PUBLISHED FOR OPPOSITION |
| Tuesday, October 15, 2019 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, December 10, 2019 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Wednesday, June 10, 2020 | SOU TEAS EXTENSION RECEIVED |
| Wednesday, June 10, 2020 | SOU EXTENSION 1 FILED |
| Wednesday, June 10, 2020 | SOU EXTENSION 1 GRANTED |
| Friday, June 12, 2020 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |
| Thursday, December 10, 2020 | TEAS STATEMENT OF USE RECEIVED |
| Sunday, December 27, 2020 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Thursday, December 10, 2020 | USE AMENDMENT FILED |
| Sunday, December 27, 2020 | STATEMENT OF USE PROCESSING COMPLETE |
| Tuesday, January 19, 2021 | SU - NON-FINAL ACTION - WRITTEN |
| Tuesday, January 19, 2021 | NON-FINAL ACTION E-MAILED |
| Tuesday, January 19, 2021 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Thursday, May 13, 2021 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Tuesday, July 6, 2021 | ASSIGNED TO LIE |
| Friday, July 9, 2021 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Friday, July 9, 2021 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Tuesday, August 10, 2021 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Wednesday, August 11, 2021 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |
| Tuesday, September 14, 2021 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, December 2, 2025 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Tuesday, December 2, 2025 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Tuesday, December 2, 2025 | TEAS CHANGE OF DOMESTIC REPRESENTATIVES ADDRESS |
| Tuesday, December 2, 2025 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |