| Serial Number | 77731711 |
| Word Mark | THE ESSENTIALS OF STYLE |
| Filing Date | Thursday, May 7, 2009 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Friday, March 23, 2018 |
| Registration Number | 4012884 |
| Registration Date | Tuesday, August 16, 2011 |
| Mark Drawing | 4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, March 2, 2010 |
| Goods and Services | Advertising and publicity services, namely, promoting the goods, services, brand identity and commercial information and news of third parties through print, audio, video, digital and on-line medium; Advertising particularly services for the promotion of goods; Advertising, including promotion relating to the sale of articles and services for third parties by the transmission of advertising material and the dissemination of advertising messages on computer networks; Advertising, marketing and promotion services; Arranging and conducting of fairs and exhibitions for business and advertising purposes; Fashion show exhibitions for commercial purposes; Conducting marketing studies and conducting market research and preparing reports in connection therewith; business marketing consulting services; providing business marketing information; promoting the goods and services of others through marketing initiatives for retail shopping center and mall tenants; public relations services; customer service for tenants of retail shopping centers and malls |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, March 23, 2018 |
| Primary Code | 035 |
| First Use Anywhere Date | Monday, July 27, 2009 |
| First Use In Commerce Date | Monday, July 27, 2009 |
| Party Name | The Macerich Partnership, L.P. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 13 - Limited Partnership |
| Address | Santa Monica, CA 90401 |
| Party Name | The Macerich Partnership, L.P. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 13 - Limited Partnership |
| Address | Santa Monica, CA 90401 |
| Party Name | The Macerich Partnership, L.P. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 13 - Limited Partnership |
| Address | Santa Monica, CA 90401 |
| Event Date | Event Description |
| Friday, March 23, 2018 | CANCELLED SEC. 8 (6-YR) |
| Tuesday, August 16, 2011 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, July 12, 2011 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |
| Sunday, July 10, 2011 | LAW OFFICE REGISTRATION REVIEW COMPLETED |
| Friday, July 8, 2011 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Thursday, June 16, 2011 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Thursday, June 16, 2011 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Friday, June 10, 2011 | ASSIGNED TO LIE |
| Thursday, June 9, 2011 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Monday, December 13, 2010 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Monday, December 13, 2010 | NON-FINAL ACTION E-MAILED |
| Monday, December 13, 2010 | SU - NON-FINAL ACTION - WRITTEN |
| Monday, November 22, 2010 | STATEMENT OF USE PROCESSING COMPLETE |
| Tuesday, November 9, 2010 | USE AMENDMENT FILED |
| Monday, November 22, 2010 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Tuesday, November 9, 2010 | TEAS STATEMENT OF USE RECEIVED |
| Tuesday, May 25, 2010 | NOA MAILED - SOU REQUIRED FROM APPLICANT |
| Tuesday, March 2, 2010 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, March 2, 2010 | PUBLISHED FOR OPPOSITION |
| Friday, January 22, 2010 | LAW OFFICE PUBLICATION REVIEW COMPLETED |
| Thursday, January 21, 2010 | ASSIGNED TO LIE |
| Wednesday, December 30, 2009 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, December 16, 2009 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Tuesday, December 15, 2009 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Tuesday, December 15, 2009 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Tuesday, August 11, 2009 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Tuesday, August 11, 2009 | NON-FINAL ACTION E-MAILED |
| Tuesday, August 11, 2009 | NON-FINAL ACTION WRITTEN |
| Tuesday, August 4, 2009 | ASSIGNED TO EXAMINER |
| Monday, May 11, 2009 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM |
| Monday, May 11, 2009 | NEW APPLICATION ENTERED IN TRAM |