THE ELF ON THE SHELF Trademark

Trademark Overview


On Monday, July 29, 2019, a trademark application was filed for THE ELF ON THE SHELF with the United States Patent and Trademark Office. The USPTO has given the THE ELF ON THE SHELF trademark a serial number of 88545601. The federal status of this trademark filing is REGISTERED as of Tuesday, February 2, 2021. This trademark is owned by CCA and B, LLC. The THE ELF ON THE SHELF trademark is filed in the Meat & Processed Food Products and Staple Food Products categories with the following description:

Food items, namely, breakfast cereals and toaster pastries

Fruit based snack food
the elf on the shelf

General Information


Serial Number88545601
Word MarkTHE ELF ON THE SHELF
Filing DateMonday, July 29, 2019
Status700 - REGISTERED
Status DateTuesday, February 2, 2021
Registration Number6262637
Registration DateTuesday, February 2, 2021
Mark Drawing5000 - Drawing with word(s) / letter(s) / number(s) in Stylized form
Published for Opposition DateTuesday, April 7, 2020

Trademark Statements


Goods and ServicesFood items, namely, breakfast cereals and toaster pastries
Description of MarkThe mark consists of the words "THE ELF ON THE SHELF". The word "THE" appears in red lower-case lettering. Directly below the word "THE" appears the word "ELF" which consists of yellow upper-case lettering outlined in red. Directly below the word "ELF" appears the words "ON THE" which consist of red lower-case lettering. Directly below the words "ON THE" appears the word "SHELF" which appears in yellow upper-case lettering outlined in red. The color white merely represents background and is not claimed as a feature of the mark.
Goods and ServicesFruit based snack food
Indication of Colors claimedThe color(s) red and yellow is/are claimed as a feature of the mark.

Classification Information


International Class029 - Meat, fish, poultry and game; meat extracts; preserved, frozen, dried and cooked fruits and vegetables; jellies, jams, compotes; eggs, milk and milk products; edible oils and fats.
US Class Codes046
Class Status Code6 - Active
Class Status DateThursday, August 8, 2019
Primary Code029
First Use Anywhere DateThursday, November 7, 2019
First Use In Commerce DateThursday, November 7, 2019

International Class030 - Coffee, tea, cocoa, sugar, rice, tapioca, sago, artificial coffee; flour and preparations made from cereals, bread, pastry and confectionery, ices; honey, treacle; yeast, baking powder; salt, mustard; vinegar, sauces (condiments); spices; ice.
US Class Codes046
Class Status Code6 - Active
Class Status DateThursday, August 8, 2019
Primary Code030
First Use Anywhere DateThursday, November 7, 2019
First Use In Commerce DateThursday, November 7, 2019

Trademark Owner History


Party NameCCA and B, LLC
Party Type30 - Original Registrant
Legal Entity Type16 - Limited Liability Company
AddressAtlanta, GA 30339

Party NameCCA and B, LLC
Party Type20 - Owner at Publication
Legal Entity Type16 - Limited Liability Company
AddressAtlanta, GA 30339

Party NameCCA and B, LLC
Party Type10 - Original Applicant
Legal Entity Type16 - Limited Liability Company
AddressAtlanta, GA 30339

Trademark Events


Event DateEvent Description
Thursday, March 30, 2023APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Thursday, March 30, 2023TEAS CHANGE OF CORRESPONDENCE RECEIVED
Thursday, March 30, 2023ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Thursday, March 30, 2023TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Thursday, March 30, 2023TEAS CHANGE OF OWNER ADDRESS RECEIVED
Friday, March 4, 2022TEAS CHANGE OF CORRESPONDENCE RECEIVED
Friday, March 4, 2022TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS
Friday, March 4, 2022ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Friday, March 4, 2022TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Tuesday, February 2, 2021REGISTERED-PRINCIPAL REGISTER
Thursday, December 31, 2020NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Wednesday, December 30, 2020ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Saturday, December 12, 2020STATEMENT OF USE PROCESSING COMPLETE
Wednesday, December 2, 2020USE AMENDMENT FILED
Saturday, December 12, 2020CASE ASSIGNED TO INTENT TO USE PARALEGAL
Wednesday, December 2, 2020TEAS STATEMENT OF USE RECEIVED
Monday, July 27, 2020ASSIGNED TO EXAMINER
Tuesday, June 2, 2020NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Tuesday, April 7, 2020OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, April 7, 2020PUBLISHED FOR OPPOSITION
Wednesday, March 18, 2020NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, March 3, 2020APPROVED FOR PUB - PRINCIPAL REGISTER
Monday, March 2, 2020EXAMINER'S AMENDMENT ENTERED
Monday, March 2, 2020NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Monday, March 2, 2020EXAMINERS AMENDMENT E-MAILED
Monday, March 2, 2020EXAMINERS AMENDMENT -WRITTEN
Saturday, February 29, 2020TEAS/EMAIL CORRESPONDENCE ENTERED
Friday, February 28, 2020CORRESPONDENCE RECEIVED IN LAW OFFICE
Friday, February 28, 2020TEAS RESPONSE TO OFFICE ACTION RECEIVED
Friday, August 30, 2019NOTIFICATION OF NON-FINAL ACTION E-MAILED
Friday, August 30, 2019NON-FINAL ACTION E-MAILED
Friday, August 30, 2019NON-FINAL ACTION WRITTEN
Tuesday, August 27, 2019ASSIGNED TO EXAMINER
Thursday, August 8, 2019NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Thursday, August 1, 2019NEW APPLICATION ENTERED