THE ELF ON THE SHELF Trademark

Trademark Overview


On Tuesday, March 18, 2008, a trademark application was filed for THE ELF ON THE SHELF with the United States Patent and Trademark Office. The USPTO has given the THE ELF ON THE SHELF trademark a serial number of 77424678. The federal status of this trademark filing is REGISTERED AND RENEWED as of Thursday, January 17, 2019. This trademark is owned by CCA and B, LLC. The THE ELF ON THE SHELF trademark is filed in the Paper & Printed Material Products and Toys & Sporting Goods Products categories with the following description:

Dolls and children's books, sold as a unit

Children's activity books; Children's books
the elf on the shelf

General Information


Serial Number77424678
Word MarkTHE ELF ON THE SHELF
Filing DateTuesday, March 18, 2008
Status800 - REGISTERED AND RENEWED
Status DateThursday, January 17, 2019
Registration Number3553223
Registration DateTuesday, December 30, 2008
Mark Drawing5 - Drawing with word(s) / letter(s) / number(s) in Stylized form
Published for Opposition DateTuesday, October 14, 2008

Trademark Statements


Description of MarkThe mark consists of the words the ELF on the SHELF". The word "the" appears in red lower-case lettering. Directly below the word "the" appears the word "ELF" which consists of yellow upper-case lettering outlined in red. Directly below the word "ELF" appears the words "on the" which consist of red lower-case lettering. Directly below the words "on the" appears the word "SHELF" which appears in yellow upper-case lettering outlined in red.
Goods and ServicesDolls and children's books, sold as a unit
Goods and ServicesChildren's activity books; Children's books
Indication of Colors claimedThe color(s) red and yellow is/are claimed as a feature of the mark.

Classification Information


International Class016 - Paper, cardboard and goods made from these materials, not included in other classes; printed matter; bookbinding material; photographs; stationery; adhesives for stationery or household purposes; artists' materials; paint brushes; typewriters and office requisites (except furniture); instructional and teaching material (except apparatus); plastic materials for packaging (not included in other classes); printers' type; printing blocks.
US Class Codes002, 005, 022, 023, 029, 037, 038, 050
Class Status Code6 - Active
Class Status DateFriday, March 21, 2008
Primary Code016
First Use Anywhere DateThursday, September 1, 2005
First Use In Commerce DateThursday, September 1, 2005

International Class028 - Games and playthings; gymnastic and sporting articles not included in other classes; decorations for Christmas trees.
US Class Codes022, 023, 038, 050
Class Status Code6 - Active
Class Status DateFriday, March 21, 2008
Primary Code028
First Use Anywhere DateThursday, September 1, 2005
First Use In Commerce DateThursday, September 1, 2005

Trademark Owner History


Party NameCCA and B, LLC
Party Type30 - Original Registrant
Legal Entity Type16 - Limited Liability Company
AddressAtlanta, GA 30339

Party NameCCA and B, LLC
Party Type20 - Owner at Publication
Legal Entity Type16 - Limited Liability Company
AddressKennesaw, GA 30144

Party NameCCA and B, LLC
Party Type10 - Original Applicant
Legal Entity Type16 - Limited Liability Company
AddressKennesaw, GA 30144

Trademark Events


Event DateEvent Description
Wednesday, July 2, 2008TEAS/EMAIL CORRESPONDENCE ENTERED
Friday, March 21, 2008NEW APPLICATION ENTERED
Tuesday, June 24, 2008ASSIGNED TO EXAMINER
Tuesday, June 24, 2008NON-FINAL ACTION WRITTEN
Tuesday, June 24, 2008NON-FINAL ACTION E-MAILED
Tuesday, June 24, 2008NOTIFICATION OF NON-FINAL ACTION E-MAILED
Wednesday, July 2, 2008TEAS RESPONSE TO OFFICE ACTION RECEIVED
Wednesday, July 2, 2008CORRESPONDENCE RECEIVED IN LAW OFFICE
Wednesday, September 24, 2008NOTICE OF PUBLICATION
Saturday, August 16, 2008FINAL REFUSAL WRITTEN
Saturday, August 16, 2008FINAL REFUSAL E-MAILED
Saturday, August 16, 2008NOTIFICATION OF FINAL REFUSAL EMAILED
Monday, August 18, 2008TEAS REQUEST FOR RECONSIDERATION RECEIVED
Monday, August 18, 2008CORRESPONDENCE RECEIVED IN LAW OFFICE
Monday, August 18, 2008TEAS/EMAIL CORRESPONDENCE ENTERED
Saturday, August 30, 2008APPROVED FOR PUB - PRINCIPAL REGISTER
Tuesday, September 9, 2008ASSIGNED TO LIE
Tuesday, September 9, 2008LAW OFFICE PUBLICATION REVIEW COMPLETED
Wednesday, May 18, 2011TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Wednesday, May 18, 2011ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Wednesday, February 15, 2012NOTICE OF SUIT
Thursday, June 28, 2012NOTICE OF SUIT
Wednesday, January 8, 2014TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Wednesday, January 8, 2014ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Thursday, January 23, 2014REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED
Tuesday, October 14, 2008PUBLISHED FOR OPPOSITION
Tuesday, December 30, 2008REGISTERED-PRINCIPAL REGISTER
Thursday, January 23, 2014TEAS SECTION 8 & 15 RECEIVED
Wednesday, February 5, 2014REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Wednesday, February 5, 2014CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Thursday, February 6, 2014NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Saturday, December 30, 2017COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Sunday, December 23, 2018TEAS SECTION 8 & 9 RECEIVED
Thursday, January 17, 2019CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Thursday, January 17, 2019REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Thursday, January 17, 2019REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Thursday, January 17, 2019NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Thursday, February 13, 2020NOTICE OF SUIT
Monday, November 2, 2020NOTICE OF SUIT
Monday, December 21, 2020NOTICE OF SUIT
Wednesday, March 17, 2021NOTICE OF SUIT
Wednesday, September 22, 2021NOTICE OF SUIT
Thursday, February 17, 2022NOTICE OF SUIT
Friday, March 4, 2022TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Friday, March 4, 2022ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Friday, March 4, 2022TEAS CHANGE OF CORRESPONDENCE RECEIVED
Friday, March 4, 2022TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS
Friday, May 22, 2020NOTICE OF SUIT
Friday, October 2, 2020NOTICE OF SUIT
Thursday, March 30, 2023TEAS CHANGE OF OWNER ADDRESS RECEIVED
Thursday, March 30, 2023TEAS CHANGE OF CORRESPONDENCE RECEIVED
Thursday, March 30, 2023ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Thursday, March 30, 2023APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Friday, September 15, 2023NOTICE OF SUIT
Wednesday, June 26, 2024NOTICE OF SUIT
Thursday, March 30, 2023TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Wednesday, January 18, 2023NOTICE OF SUIT