THE EINSTEIN WAY Trademark

Trademark Overview


On Thursday, April 1, 2021, a trademark application was filed for THE EINSTEIN WAY with the United States Patent and Trademark Office. The USPTO has given the THE EINSTEIN WAY trademark a serial number of 90618372. The federal status of this trademark filing is REPORT COMPLETED SUSPENSION CHECK - CASE STILL SUSPENDED as of Tuesday, September 26, 2023. This trademark is owned by Baby Einstein, LLC. The THE EINSTEIN WAY trademark is filed in the Computer & Software Products & Electrical & Scientific Products, Paper & Printed Material Products, Furniture Products, Toys & Sporting Goods Products, Advertising, Business and Retail Services, Communication Services, and Education & Entertainment Services categories with the following description:

Entertainment services in the nature of on-going television programs in the field of children's entertainment; entertainment, namely, a continuing animated television show broadcast over television, satellite, audio, and video media; entertainment services, namely, providing radio programs in the field of children's entertainment; entertainment services, namely, providing on-going television programs in the field of children's entertainment via a global computer network; entertainment services, namely, providing podcasts in the field of children's entertainment; entertainment services, namely, providing webcasts in the field of children's entertainment; entertainment services, namely, providing on-line computer games; entertainment services, namely, providing video podcasts in the field of children's entertainment; entertainment services, namely, providing temporary use of non-downloadable interactive games; entertainment services, namely, providing temporary use of non-downloadable el...

Computer software, namely, downloadable computer application software apps for mobile phones, smart phones, computers and tablets featuring interactive games; downloadable computer game software; pre-recorded DVDs and multi-media software featuring movies and television programs about fictional characters, educational activities for children, audio books for children about fictional characters, music and instructions for use of toys; visual and audio recordings featuring movies in the field of children's entertainment, television programs in the field of children's entertainment; downloadable computer game software and programs; pre-recorded DVDs, multi-media software, CD-ROMS, compact discs, all featuring pre-school aged children's educational and entertainment matter, games, music, images, and animated cartoons; all of the foregoing for children ages 0-12

Dolls and accessories therefor, action figures, action figure play sets, toy character figures and toy animal figures, toy character figure and toy animal figure play sets, toy figurines, toy pet figurines and accessories therefor, plush toys, toy vehicles, children's multiple activity toys, children's multiple activity toys featuring interactive activities and digital applications, toy building sets, educational toys for developing fine motor, cognitive, language, and counting skills, ride-on toys, construction toys, puzzles, role-playing games, card games, board games, interactive board games, action skill games, action target games, hand-held units for playing electronic games for use with external display screen or monitor and electronic action toys; Games in the nature of, card games, memory games, dice games, board games; travel games in the nature of card games, memory games, dice games, board games, handheld non-electronic skill games, tabletop games, travel size electronic gam...

Paper goodie bags, notebooks, craft paper, wrapping paper and decorative paper; printed matter, namely, photographs, calendars, diaries, coloring books and sticker books; stationery; books and publications, namely, books, magazines and comic books featuring stories based upon children's animated movies; children's arts and crafts paper kits and accessories therefor, namely, stickers and marking stamps; arts and crafts paint kits, paper kits, and clay kits; Printed publications, namely, books, booklets, drawing and coloring books, comic books, magazines, activity books, song books, all in the field of pre-school aged children's education and entertainment; stationery, notebooks and writing pads, calendars, pens, pencils and crayons, pen and pencil cases; arts and craft finger paint kits; modeling compounds; printed instructional and teaching material in the field of pre-school aged children's education and entertainment; printed paper napkins; printed paper tablecloths and printed paper...

Telecommunication services, namely, transmission of voice, data, graphics, images, audio and video by means of broadband optical or wireless networks; providing voice chat services and chat rooms on the internet; radio and television broadcasting; broadcasting of television and radio programs on the internet; all of the foregoing for children ages 0-12

Product merchandising for others; online retail store services featuring audio, audiovisual, musical, multimedia and video content and associated merchandise, namely, clothing, toys, books; Online retail store services featuring infant, toddler, and preschool products in the nature of toys, clothes, books, furniture, games, and online retail store services featuring audiovisual programming for children stored on video tape, video disc, CD-ROM, and DVD; all of the foregoing for children ages 0-12

Furniture, mirrors, picture frames; beds; benches; bookcases; cabinets; chairs; cots; couches; figurines and statuettes all of plastic or wood; footstools; hand-held mirrors; pedestals; pillows; plastic cake decorations; tables; toy boxes; all of the foregoing for children ages 0-12
the einstein way

General Information


Serial Number90618372
Word MarkTHE EINSTEIN WAY
Filing DateThursday, April 1, 2021
Status654 - REPORT COMPLETED SUSPENSION CHECK - CASE STILL SUSPENDED
Status DateTuesday, September 26, 2023
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing3000 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s)
Published for Opposition DateNOT AVAILABLE

Trademark Statements


Goods and ServicesEntertainment services in the nature of on-going television programs in the field of children's entertainment; entertainment, namely, a continuing animated television show broadcast over television, satellite, audio, and video media; entertainment services, namely, providing radio programs in the field of children's entertainment; entertainment services, namely, providing on-going television programs in the field of children's entertainment via a global computer network; entertainment services, namely, providing podcasts in the field of children's entertainment; entertainment services, namely, providing webcasts in the field of children's entertainment; entertainment services, namely, providing on-line computer games; entertainment services, namely, providing video podcasts in the field of children's entertainment; entertainment services, namely, providing temporary use of non-downloadable interactive games; entertainment services, namely, providing temporary use of non-downloadable electronic games; entertainment services, namely, providing temporary use of non-downloadable computer games; entertainment services, namely, providing temporary use of non-downloadable video games and distribution thereof; Education services, namely, providing courses of instruction at the pre-school level; television entertainment in the nature of a series of television shows in the field of pre-school aged children's entertainment; children's entertainment, namely, interactive play areas, and television programing, and amusement centers, production of motion picture films and radio and television programs for pre-school aged children; arranging and conducting athletic competitions for pre-school aged children; publication of text and graphic works of others on books, CD-ROMS and online videos, articles, and magazines featuring cartoon characters; publishing of books, e-books, audio books, music and illustrations; Providing information and news in the field of teaching methodology and education; all of the foregoing for children ages 0-12
Description of MarkThe mark consists of a magnifying glass, and inside the magnifying glass is the word THE to the left of a pair of eyes with glasses, with the shape of eyebrows above the glasses, all above the word EINSTEIN, which is above the word WAY.
Goods and ServicesComputer software, namely, downloadable computer application software apps for mobile phones, smart phones, computers and tablets featuring interactive games; downloadable computer game software; pre-recorded DVDs and multi-media software featuring movies and television programs about fictional characters, educational activities for children, audio books for children about fictional characters, music and instructions for use of toys; visual and audio recordings featuring movies in the field of children's entertainment, television programs in the field of children's entertainment; downloadable computer game software and programs; pre-recorded DVDs, multi-media software, CD-ROMS, compact discs, all featuring pre-school aged children's educational and entertainment matter, games, music, images, and animated cartoons; all of the foregoing for children ages 0-12
Goods and ServicesDolls and accessories therefor, action figures, action figure play sets, toy character figures and toy animal figures, toy character figure and toy animal figure play sets, toy figurines, toy pet figurines and accessories therefor, plush toys, toy vehicles, children's multiple activity toys, children's multiple activity toys featuring interactive activities and digital applications, toy building sets, educational toys for developing fine motor, cognitive, language, and counting skills, ride-on toys, construction toys, puzzles, role-playing games, card games, board games, interactive board games, action skill games, action target games, hand-held units for playing electronic games for use with external display screen or monitor and electronic action toys; Games in the nature of, card games, memory games, dice games, board games; travel games in the nature of card games, memory games, dice games, board games, handheld non-electronic skill games, tabletop games, travel size electronic game playing apparatus for action-type target games, target games, activity games in the nature of card games, memory games, dice games, board games, and playthings, namely, board games, role playing games, trivia and question and answer games, card games, action skill games, dice games, target games, hand held unit for playing electronic games, hand held unit for playing video games, hand held games with liquid crystal displays; electronic and non-electronic puzzles and puzzle games, hand-held, tabletop, and travel-size jigsaw puzzles; balloons; playground balls for games; dolls and toys, namely, articulated and non-articulated dolls, toy figures, modeled plastic toy figurines, bendable toys and action figures; stuffed, plush, and bean-bag toys; cloth toys, namely, dolls; toy costume masks; puppets; corrugated playhouses; playing cards; roller-skates; toy scooters; scale model toy vehicles; wooden toy vehicles; diecast toy vehicles; toy building blocks; crib toys; manipulative games; multiple activity toys; musical toys; puppets; squeeze toys; bathtub toys; dolls; stuffed toy animals; card games; electric action toys; talking toys; toy figures; hand-held unites for playing electronic games; children's rubber action balls for throwing and catching; children's soft sport balls for throwing, catching, and kicking; and soft sculpture toys, namely, rubbery shapes with holes for grasping and catching; all of the foregoing for children ages 0-12
Goods and ServicesPaper goodie bags, notebooks, craft paper, wrapping paper and decorative paper; printed matter, namely, photographs, calendars, diaries, coloring books and sticker books; stationery; books and publications, namely, books, magazines and comic books featuring stories based upon children's animated movies; children's arts and crafts paper kits and accessories therefor, namely, stickers and marking stamps; arts and crafts paint kits, paper kits, and clay kits; Printed publications, namely, books, booklets, drawing and coloring books, comic books, magazines, activity books, song books, all in the field of pre-school aged children's education and entertainment; stationery, notebooks and writing pads, calendars, pens, pencils and crayons, pen and pencil cases; arts and craft finger paint kits; modeling compounds; printed instructional and teaching material in the field of pre-school aged children's education and entertainment; printed paper napkins; printed paper tablecloths and printed paper place mats; printed stickers and iron-on and plastic transfers; printed postcards and printed greetings cards; all of the foregoing for children ages 0-12
Goods and ServicesTelecommunication services, namely, transmission of voice, data, graphics, images, audio and video by means of broadband optical or wireless networks; providing voice chat services and chat rooms on the internet; radio and television broadcasting; broadcasting of television and radio programs on the internet; all of the foregoing for children ages 0-12
Goods and ServicesProduct merchandising for others; online retail store services featuring audio, audiovisual, musical, multimedia and video content and associated merchandise, namely, clothing, toys, books; Online retail store services featuring infant, toddler, and preschool products in the nature of toys, clothes, books, furniture, games, and online retail store services featuring audiovisual programming for children stored on video tape, video disc, CD-ROM, and DVD; all of the foregoing for children ages 0-12
Goods and ServicesFurniture, mirrors, picture frames; beds; benches; bookcases; cabinets; chairs; cots; couches; figurines and statuettes all of plastic or wood; footstools; hand-held mirrors; pedestals; pillows; plastic cake decorations; tables; toy boxes; all of the foregoing for children ages 0-12

Classification Information


International Class009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus.
US Class Codes021, 023, 026, 036, 038
Class Status Code6 - Active
Class Status DateFriday, July 9, 2021
Primary Code009
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class016 - Paper, cardboard and goods made from these materials, not included in other classes; printed matter; bookbinding material; photographs; stationery; adhesives for stationery or household purposes; artists' materials; paint brushes; typewriters and office requisites (except furniture); instructional and teaching material (except apparatus); plastic materials for packaging (not included in other classes); printers' type; printing blocks.
US Class Codes002, 005, 022, 023, 029, 037, 038, 050
Class Status Code6 - Active
Class Status DateFriday, July 9, 2021
Primary Code016
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class020 - Furniture, mirrors, picture frames; goods (not included in other classes) of wood, cork, reed, cane, wicker, horn, bone, ivory, whalebone, shell, amber, mother-of-pearl, meerschaum and substitutes for all these materials, or of plastics.
US Class Codes002, 013, 022, 025, 032, 050
Class Status Code6 - Active
Class Status DateFriday, July 9, 2021
Primary Code020
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class028 - Games and playthings; gymnastic and sporting articles not included in other classes; decorations for Christmas trees.
US Class Codes022, 023, 038, 050
Class Status Code6 - Active
Class Status DateFriday, July 9, 2021
Primary Code028
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateFriday, July 9, 2021
Primary Code035
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class038 - Services allowing people to communicate with another by a sensory means.
US Class Codes100, 101, 104
Class Status Code6 - Active
Class Status DateFriday, July 9, 2021
Primary Code038
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class041 - Education; providing of training; entertainment; sporting and cultural activities.
US Class Codes100, 101, 107
Class Status Code6 - Active
Class Status DateFriday, July 9, 2021
Primary Code041
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

Trademark Owner History


Party NameBaby Einstein, LLC
Party Type10 - Original Applicant
Legal Entity Type16 - Limited Liability Company
AddressAtlanta, GA 30305

Trademark Events


Event DateEvent Description
Wednesday, March 27, 2024SUSPENSION CHECKED - TO ATTORNEY FOR ACTION
Tuesday, September 26, 2023REPORT COMPLETED SUSPENSION CHECK CASE STILL SUSPENDED
Friday, February 24, 2023REPORT COMPLETED SUSPENSION CHECK CASE STILL SUSPENDED
Thursday, August 11, 2022NOTIFICATION OF LETTER OF SUSPENSION E-MAILED
Thursday, August 11, 2022LETTER OF SUSPENSION E-MAILED
Thursday, August 11, 2022SUSPENSION LETTER WRITTEN
Friday, June 24, 2022NOTICE OF REINSTATEMENT E-MAILED
Tuesday, June 21, 2022REINSTATEMENT GRANTED - RESPONSE RECEIVED
Tuesday, May 24, 2022TEAS RESPONSE TO OFFICE ACTION RECEIVED
Wednesday, June 15, 2022ASSIGNED TO PETITION STAFF
Tuesday, June 7, 2022TEAS REQUEST FOR REINSTATEMENT
Tuesday, June 7, 2022ABANDONMENT NOTICE E-MAILED - FAILURE TO RESPOND
Tuesday, June 7, 2022ABANDONMENT - FAILURE TO RESPOND OR LATE RESPONSE
Wednesday, November 24, 2021NOTIFICATION OF NON-FINAL ACTION E-MAILED
Wednesday, November 24, 2021NON-FINAL ACTION E-MAILED
Wednesday, November 24, 2021NON-FINAL ACTION WRITTEN
Monday, November 15, 2021ASSIGNED TO EXAMINER
Saturday, July 10, 2021NOTICE OF DESIGN SEARCH CODE E-MAILED
Friday, July 9, 2021NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Monday, April 5, 2021NEW APPLICATION ENTERED