| Serial Number | 97812398 |
| Word Mark | THE EARTHLY ALTERNATIVE |
| Filing Date | Sunday, February 26, 2023 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, October 22, 2024 |
| Registration Number | 7545922 |
| Registration Date | Tuesday, October 22, 2024 |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, January 9, 2024 |
| Description of Mark | The mark consists of an image of a left eye, outlined, surrounded by a cratered moon at the top and sun flames at the bottom with a layer of perforated dots with larger sun flames underneath. Below this design are the words "THE EARTHLY ALTERNATIVE". |
| Goods and Services | Body and beauty care cosmetics |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| International Class | 003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices. |
| US Class Codes | 001, 004, 006, 050, 051, 052 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, March 16, 2023 |
| Primary Code | 003 |
| First Use Anywhere Date | Sunday, March 5, 2023 |
| First Use In Commerce Date | Sunday, March 5, 2023 |
| Party Name | NOT AVAILABLE |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 01 - Individual |
| Address | Atlanta, GA 30312 |
| Party Name | NOT AVAILABLE |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 01 - Individual |
| Address | Atlanta, GA 30312 |
| Party Name | NOT AVAILABLE |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 01 - Individual |
| Address | st louis, MO 63108 |
| Event Date | Event Description |
| Monday, November 27, 2023 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Wednesday, March 1, 2023 | NEW APPLICATION ENTERED |
| Thursday, March 16, 2023 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Friday, March 17, 2023 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Monday, November 27, 2023 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Monday, November 27, 2023 | ASSIGNED TO EXAMINER |
| Monday, November 27, 2023 | NON-FINAL ACTION WRITTEN |
| Monday, November 27, 2023 | NON-FINAL ACTION E-MAILED |
| Monday, November 27, 2023 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Tuesday, November 28, 2023 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Tuesday, December 5, 2023 | EXAMINERS AMENDMENT -WRITTEN |
| Tuesday, December 5, 2023 | EXAMINERS AMENDMENT E-MAILED |
| Tuesday, December 5, 2023 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Tuesday, December 5, 2023 | EXAMINER'S AMENDMENT ENTERED |
| Tuesday, December 5, 2023 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, December 20, 2023 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, March 5, 2024 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Saturday, June 29, 2024 | USE AMENDMENT FILED |
| Saturday, June 29, 2024 | TEAS STATEMENT OF USE RECEIVED |
| Friday, August 23, 2024 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Saturday, August 24, 2024 | STATEMENT OF USE PROCESSING COMPLETE |
| Tuesday, January 9, 2024 | PUBLISHED FOR OPPOSITION |
| Tuesday, January 9, 2024 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Friday, September 13, 2024 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |
| Friday, September 13, 2024 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Tuesday, October 22, 2024 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, October 22, 2024 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |